The global meat sector was valued at US$945.7 billion in 2018 and is forecast to record a CAGR of 3.9% during 2018-2023. With a value share of 31.6% in the global meat sector, the Americas represented the largest regional market in 2018. The region is forecast to record the fastest CAGR of 4.6% during 2018-2023, while the Eastern Europe meat sector, which had a value share of 8% in 2018, is expected to grow at a CAGR of 4% during the same period.

Frozen meat is the largest market in the Eastern Europe meat sector, accounting for 25.8% of the overall sector in 2018 and is closely followed by fresh meat (counter), which had a 23.5% share and is forecast to grow at the fastest CAGR of 5.1% due its low cost, freshness, and wide availability.

The top four high potential countries highlighted in the report are the Czech Republic, Poland, Bulgaria, and Hungary. Among these, Poland is the largest meat market in the region as of 2018, while the Czech Republic is forecast to register the highest CAGR of 7.7% during 2018-2023. Improving economic conditions and increasing disposable income drive meat consumption across these countries.

Hypermarkets & Supermarkets is the most popular channel for meat in the Eastern Europe region, accounting for 67.6% of overall sales, followed by food & drinks specialists with 20.5% share. This is due to the fact that hypermarkets & supermarkets offer a large variety of products in terms of flavor, cuisine, and pack size. Rigid plastics is the most commonly used pack material in the Eastern Europe meat sector, accounting for 48% of the sector in 2018, while tray is the most used container type, accounting for 46.9% in the same year.

The overall meat sector in Eastern Europe is fragmented with the top five brands - Brazil Foods, Mlm-Ra, Miratorg, Cherkizovo, and Pinar - accounting for 13.5% of the market value in 2018. Private labels accounted for 11.5% of the overall sector in 2018.

The report "Opportunities in the Eastern Europe Meat Sector", brings together multiple data sources to provide a comprehensive overview of the region’s meat sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.


This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe meat sector. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of meat by category across the key countries in the Eastern Europe region
  • High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region
  • Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private labels in the region
  • Key distribution channels: Provides analysis on the leading distribution channels for meat across the key countries in the Eastern Europe region, in 2018.
  • It covers five distribution channels: hypermarkets & supermarkets, convenience stores, health & beauty stores, drugstores & pharmacies, and others, which include cash & carries and warehouse clubs, ’dollar stores’, e-retailers, and department stores
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various package materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of meat.

Reasons To Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.