The global IT Operations Analytics (ITOA) market is expected to grow at a CAGR of approximately 38.8% during the forecast period 2016-2023. Factors such as increasing of IT operational data, significant change of the organizations’ core business towards cloud, and shift from the traditional to next-generation technologies are contributing towards the high growth of the ITOA market. The rise in demand due to adoption of internet of things (IoT) and bring your own devices (BYOD) for analytics of IT operational data leads to growth in the IT operation market. The large enterprises as well as small and medium enterprises (SMEs) have accepted the requirement of analyzing IT data for unusual behavior analysis, threat prevention, and network management. Increase in number of data centers have significant opportunity to grow for the players in this market. The continuous demand of data usage, need to increase storage capacity, government focus on digitization by establishing local data centers are increasing the demand for data centers across the globe. The major challenges are availability of skilled staff and less investment by the organizations as it requires large amount to be invested at high risk and uncertain return, in the IT operation analytics market. Frequent change in IT technologies directly impacts the decision of the companies for risk, return, investment and security factors. The ITOA solutions provide opportunities for enhancing the Return-on-Investment (ROI) for the organizations through analyzing their IT operational data. On the basis of geography, North America is leading in IT operation analytics market due to significant increase in demand in number of mobile phones and IT technology. Asia Pacific, Europe and RoW is expected to grow due to adoption of new techniques and increase in awareness among the companies across the region. Hewlett Packard Enterprise, Oracle Corporation, Sap SE etc., are few IT companies which contributes by proving innovative solutions to the consumers and make IT operation analytics sector more attractive. The presence of major players such as, and so on are making market highly attractive for IT companies as these companies make efforts to provide effective innovations solutions to consumers across the globe.

IT operation analytics market is bifurcated on the basis of application, sub divided into infrastructure management, real time log analytics, application performance management, network and security, and others. In application, there is expected growth of real time log due to increasing in log and machine generated data which provide innovative, faster and efficient method of analysis. On the basis of technology, further categories into root cause analytics, visual analytics, machine based learning, user behavior analytics, predictive analytics. It is also segmented on the basis of development, sub divided into on premise and on demand market. On organization size basis, it divided into large enterprises and small & medium enterprises. On the basis of verticals, market is further categorized into media and entertainment healthcare & life science banking, financial services & insurance, retail and consumer goods, manufacturing, travel & hospitality, IT & telecommunication, government and others. Media and entertainment is growing as focusing on promising infrastructure in IT solution and technologies.