Organic Foods are produced by comply the standards of organic farming. In other words, diets which promote well-being and health, prevent from diseases, helps in curing illness, and also protect the environment are termed as Organic foods. There is a huge trend of organic beer and wines in the market. People want chemicals to be removed from not only in food but beverages as well. The production of beer is done by the natural grapes which grow without any pesticides and chemicals usage. According to the organic food and farming group the Soil Association, ?sales of organic beers, wines and spirits rose by 14.3% last year to reach nearly ?6m?. Manufactures and supermarkets have also increased its stocks of beers and wines to meet consumers need for natural ingredients. The factors driving the growth of organic food & beverages market are increasing eco-friendly farming techniques, increasing healthy lifestyle & income level of consumers and establishment of diet and fitness centers. Additionally, rising awareness for the advantages associated with the consumption of organic food & beverages is rapidly increasing the demand for organic food & beverages market. However, factors such as availability of fake label products and high cost of organic products are restraining the growth of organic food & beverages market. The market has been segmented on the basis of Product Type and Region. Based on Product Type, the market is segmented on the basis of Organic Foods and Organic Beverages. Organic Foods includes Organic dairy products, Organic fruits & vegetables, Organic meat, fish & poultry, Organic frozen and processed foods, and Others (Organic baby foods, organic groceries, and so on). Organic Beverages are further segmented into Organic coffee & tea, Organic beer & wine, Organic nondairy beverages, and other organic beverages. Based on Region, the organic food & beverages market is segmented into North America, Europe, Asia-Pacific, and LAMEA (Latin America, Middle East and Africa). The key player operating the organic food & beverages market are Amys Kitchen Inc., General Mills Inc., Hain Celestial Group, Inc., Starbucks Corporation, The Kroger Co., United Natural Foods, Inc., The WhiteWave Foods Co., and Whole Foods Market, Inc.