Digital transformation is taking place across every airline function and can be separated into 5 key workstreams: Business Intelligence, Digital Marketing, Core Airline Services, Corporate Services, and Infrastructure.
- Business Intelligence: Leveraging internal/external data and analytic capabilities to fuel long-term airline growth
- Digital Marketing: Enhancing customer interactions and improving the overall customer experience through the use of intuitive digital tools
- Core Airline Services: Modernizing the IT systems responsible for core airline functions, ranging from revenue management to network planning and flight operations
- Corporate Services: Streamlining back-office operations, including finance, supply chain management, resource, and asset management
- Infrastructure: Enabling digital transformation with the right mix of hardware and cloud-based operations
This study looks at the current status of airline digital transformation programs and highlights the key airline objectives across core and non-core functions. It provides an overview of the required IT architecture and assesses the competitiveness of key IT suppliers in meeting airline objectives. Companies mentioned in this study include IBM, Adobe, Sabre, and Oracle.
Key Questions This Study Will Answer
- What are the components of an airline digital transformation program?
- What are the key trends and structure of business intelligence, marketing, and core digital workstreams?
- Who are the main competitors and what is their positioning to meet airline requirements?
- Which key growth opportunities do IT suppliers take advantage of to succeed in this market?