Adult incontinence grew by 8% in current value terms in 2016. During the year, the category continued to benefit from the increasing numbers of people aged 65 and above among the population of Hong Kong as older people are the core consumer group for adult incontinence products. Moreover, the increasingly positive attitude towards adult incontinence products as also boosted sales in the category as consumers no longer see these items as taboo. Instead, consumers are actively seeking to relieve a...
Euromonitor International’s Adult Incontinence in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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