The global unified communications and collaboration (UCC) market is in a rapid state of transition. A sweeping shift to services-based solutions and greater for integration and customization capabilities is are encouraging broader adoption. Market traction is expected to further accelerate as end user organizations recognize UCC as essential elements of their of digital transformation initiatives. This study provides vendors, service providers, resellers and other market participants with important insights about key growth opportunities in the global UCC market. Market participants can use this analysis to develop sustainable business strategies and more effectively compete in the constantly evolving business communications market.