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"Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open spouted closure" uses GlobalData’s Pack-Track packaging innovation tool to take a closer look at a pack format currently used in India by Reckitt Benckiser for Dettol liquid handwash and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using GlobalData’s Pack-Track packaging innovation tool and takes a closer look at a squeezy bottle with an easy-open spouted closure, currently used for a liquid soap product, and considers how the format could cross over into other categories.


  • Discusses key features and packaging benefits of Dettol liquid handwash in a squeezy bottle with an easy-open spouted closure.
  • Examines how this pack format taps into consumer trends within GlobalData’s TrendSights framework.
  • Explores how this stylish and easy-to-use means of packaging could be applied to other product categories.

Reasons To Buy

  • Use GlobalData’s Seize+Adapt Case Studies to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.