Summary

"TrendSights Analysis: Novel & Experiential" explores how consumers’ interest in new and unusual experiences is shaping the FMCG market.

The Novel & Experiential trend reflects how consumers’ exposure to new ideas and concepts in a globalizing consumer society has made them more open to, and demanding of, new types of product that provide an experience that differs from the routine.


Scope

  • Novelty-seekers look for unusual products to experiment with.
  • Curious consumers feel eager to try something different.
  • People are bored with the currently available options or want to escape from stressful lives.




Reasons To Buy

  • Gain insight into the different routes through which products can align with the Novel & Experiential trend including examples of best-in-class innovation.
  • Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
  • Identify the innovation implications of the Novel & Experiential trend for your sector.