"Tobacco Company Profile - Altria", is an analytical company report by GlobalData that provides extensive and highly detailed current and future market trends in the cigarette market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption.
Altria Group, Inc. is a holding company and the parent company of Philip Morris USA (PM USA), which is a wholly owned subsidiary of Altria and the leading US cigarette manufacturer. The company’s global cigarette sales totaled 122.9 billion pieces in 2016 and its share of the world market currently stands at 2.21%.
- In 2012, the announcement of a joint venture with a Danish company to develop and market non-combustible, nicotine-containing products both in the USA and internationally, beginning with the launch of Verve Discs in June. Nu Mark was established to market innovative tobacco products and, in 2014, the company expanded into e-cigarettes. In April 2014, Nu Mark acquired the e-vapor company, Green Smoke. Nu Mark brands includes Mark Ten, Green Smoke and Verve.
- In January 2017, Altria acquired Sherman Holdings and strengthened its presence in super-premium cigarettes and premium cigars, complementing its existing businesses.
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