The market for materials in personal care products and cosmetics, including skin, hair, and oral care and makeup products, has seen tremendous growth in last 3–5 years. The key trends focusing toward biocompatibility and naturality of ingredients in personal care products are driving the adoption of new and innovative materials and ingredients. This trend is induced by increased consumers awareness of toxicity and negative impact of synthetic materials such as parabens, SLS (sodium lauryl sulfate), or aluminum salts to name a few.

This research service titled “Advances in Material Technologies for Personal Care” provides an overview of personal care materials, showcases the major material technologies, advantages and disadvantages. Also, it does itemize the key market trends and factors that are impacting the success of personal care materials along with new innovative products. This research service also includes a detailed analysis of opportunities for the most promising material technologies in the particular industry.