Microwaves are rapidly becoming an essential household appliance in Saudi Arabia, supporting the category’s stronger retail volume growth in 2019. Demand is being driven by consumers’ increasingly busy lifestyles and falling unemployment, with a rising number of women joining the workforce as part of the government’s Saudization initiative. This is forcing consumers to look for greater convenience; therefore they appreciate the time that can be saved by using a microwave, particularly for defros...
Euromonitor International’s Microwaves in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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