Considering the recent hiring spree of auto experts and nearly $10 billion spent on research and development, Apple’s entry into the automotive space is expected. Apple could take a product- or a service-focused approach with Project Titan. The aim of this research is to study and analyze Apple’s automotive industry vision, corporate strategy, and investments in key areas including autonomous, electrified, and connected vehicles.
- Look into current and future technology focus in Silicon Valley
- Understand Apple’s efforts to enter the automotive industry
- Predict possible products and/or service that Apple could offer based on recent talent and company acquisitions/partnerships
- Highlight target markets along with sales and revenue numbers
- Understand the impact on Apple’s existing product and service mix if it enters the automotive industry
- What is Apple trying to achieve by entering into the automotive space and how would it disrupt the automotive sector?
- What are the possible outcomes of Project Titan? Will Apple come out with a new product or offer software services for automotive companies?
- If Apple chooses to manufacture a product, what would it be? What are the expected sales and revenue values that Apple can expect by 2025?
- What possible services can Apple offer to the automotive industry by 2021? How can Apple leverage its iPhone customer base to gain popularity for its automotive services?
- What are our three main predictions with regards to Project Titan and what is the rationale behind these predictions?
Scenario 1: Apple Car—Autonomous Electric (including car features, product strategy, revenue projections, manufacturing plans, retailing, retail locations, and challenges)
Scenario 2: Apple as Service/Connected Car/Autonomous Driving Solution Provider (including in-house talent (software); acquisitions, partnerships, investments; CarPlay+ offerings, features, adoption, revenue projections; “iBrain” hardware kit with projected revenue and challenges)