COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic

On March 28, 2008, the Altria Group Inc. completed the spin-off of 100% of the shares of Philip Morris International Inc. (PMI) to Altria’s shareholders, resulting in PMI becoming a completely independent company trading on the New York stock exchange. Since then, PMI has been operating worldwide, except in the US, and is currently the world’s leading multinational cigarette company. Its record of growth is impressive, coming as a result of a combination of both organic growth and a number of acquisitions. There has also been an improved market share performance across a broad base of countries as a result of new marketing initiatives and a variety of brand extensions, notably with Marlboro, which is by some distance its leading international brand. Opportunities for further potential acquisitions with respect to cigarette companies are becoming scarce, thus, in a fairly static to declining global market; the company is now beginning to diversify into other tobacco sectors and reduced risk products. However, its core business is cigarettes.

Key Findings
In 2013, the company suffered it’s first significant dip for many years, and the downturn continued into 2014. But overall the separation from Altria appears to have brought noticeable and immediate benefits, with operating revenues and income outperforming mid-to-long term targets as a result of volume growth, mainly from emerging markets. Marlboro, it’s leading brand, continues to perform succesfully.

Company Insight - Philip Morris is an analytical report by Canadean that provides extensive and highly detailed analysis of PMI, the world’s leading multinational tobacco manufacturer. It offers detailed information such as market shares, recent company developments, and the opportunities and challenges it’s leading brands are facing.

Reasons To Buy
This report will give you a detailed analysis of the world’s leading multinational tobacco company, and an understanding of it’s strengths, weaknesses, and future prospects. An understanding of how PMI operates can help inform sales and marketing efforts with the latest trends in the market, or give information on the tobacco industry itself.