In both value and volume terms, ice cream performed well in 2018. Consumption of ice cream continues to grow supported by the developing convenience trend and strong marketing campaigns by leading players. On the other hand, ice cream consumption in the country still remains highly seasonal with the peak in summer and thus is affected by the weather. Ice cream consumption in Bulgaria remains low compared to other Eastern European countries in 2018 and there is scope for further development. Manu...
Euromonitor International’s Ice Cream and Frozen Desserts in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Frozen Desserts, Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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