Summary
Housing is common concern of all consumers. In much of the world, housing is becoming less affordable, depressing ownership rates and delaying household formation for younger generations. Micro-housing addresses affordability issues with housing sized for single-person households, although this downsized housing presents special challenges for packaged goods marketers.

Key Findings

  • Over half of the global population now live in cities. This is expected to grow to two thirds by 2050, putting huge pressure on urban housing.
  • Micro-housing is eco-friendly. A person living in a micro-housing unit may use just a third of the energy of a person in a normal-sized unit.
  • Tiny houses are not only physically small, but can cost as little as 10% of the cost of building a standard-sized home.
  • Micro-housing could help ease or even reverse a trend that has seen Millennial consumers moving back in with their parents.
  • Online shopping could help ease the space crunch inherent in micro-housing. Subscription shopping could also benefit as it reduces storage needs.



Synopsis
"ForeSights: Micro-Housing" investigates a new type of housing geared toward single-person households, including younger consumers. This report identifies major drivers of the micro-housing trend, looks at different types of micro-housing, and examines possible implications for packaged goods marketers.

Reasons To Buy

  • Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
  • Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
  • Understand how new concepts and ideas fit into - or challenge - current consumer trends.
  • Gain insight and inspiration for innovation programs and new product development.