Housing is common concern of all consumers. In much of the world, housing is becoming less affordable, depressing ownership rates and delaying household formation for younger generations. Micro-housing addresses affordability issues with housing sized for single-person households, although this downsized housing presents special challenges for packaged goods marketers.
- Over half of the global population now live in cities. This is expected to grow to two thirds by 2050, putting huge pressure on urban housing.
- Micro-housing is eco-friendly. A person living in a micro-housing unit may use just a third of the energy of a person in a normal-sized unit.
- Tiny houses are not only physically small, but can cost as little as 10% of the cost of building a standard-sized home.
- Micro-housing could help ease or even reverse a trend that has seen Millennial consumers moving back in with their parents.
- Online shopping could help ease the space crunch inherent in micro-housing. Subscription shopping could also benefit as it reduces storage needs.
"ForeSights: Micro-Housing" investigates a new type of housing geared toward single-person households, including younger consumers. This report identifies major drivers of the micro-housing trend, looks at different types of micro-housing, and examines possible implications for packaged goods marketers.
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