COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic

Summary
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadean’s Pack-Track packaging innovation tool and takes a closer look at an aerosol with a circular diffuser, currently used for an antiperspirant product, and considers how the format could cross over into other categories.

Key Findings

  • Discusses key features and packaging benefits of L’Or?al Garnier Neo Antiperspirant in an aerosol with circular diffuser.
  • Examines how this pack format taps into consumer trends within Canadean’s TrendSights framework.
  • Explores how this stylish and engaging means of packaging could be applied to other product categories.



Synopsis
"Seize+Adapt Case Study: wider opportunities for an aerosol with circular diffuser" uses Canadean’s Pack-Track packaging innovation tool to take a closer look at a pack format currently used for L’Or?al Garnier Neo antiperspirant and to consider how it could potentially inspire cross-category innovation.

Reasons To Buy

  • Use Canadean’s Seize+Adapt Case Studies to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.