COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic

This report provides an analysis of the global video on demand market for the period from 2016 to 2024, wherein the period from 2016 to 2024 comprises the forecast period and 2015 is the base year. Data for 2014 is provided as historical information. The report covers all the major trends and technologies playing a major role in the growth of the video on demand market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence the market’s growth during this period. The study provides a holistic perspective of the growth of the video on demand market throughout the forecast period in terms of revenue estimates (in US$ Bn), across Asia Pacific (APAC), Latin America (LATAM), North America, Europe, and Middle East & Africa (MEA). The report provides a cross-sectional analysis of the global video on demand market in terms of market estimates and forecasts for all the segments across different geographic regions.

Video on demand services enable users for streaming and downloading of a wide range of digital contents. The rising demand for customized viewing of digital content has led to the significant growth of video on demand market around the globe. In addition, the consumption of on demand services through mobile platforms is increasing due to rising penetration of internet, and smartphones. The growing improvements in high-speed network for streaming of videos is increasing the adoption of on demand services. Video on demand service providers are offering unique features such as unlimited access to content, and high quality videos to increase the subscriber base. Furthermore, content producers such as studios, and record labels are partnering with video on demand services providers to release their contents through on demand services supplementing the overall growth of video on demand market. The adoption of regional content is growing due to a wide range of digital content offered by video on demand service providers in regional languages across the world. Moreover, changing consumer preferences from traditional television viewing to on demand services is contributing to the growth of global video on demand market. This is primarily due to proliferation of smart TV adoption, and rising demand for premium contents.

On the basis of business model, video on demand market is segmented into transactional video on demand (TVoD), subscription video on demand (SVoD), advertisement video on demand (AVoD), and hybrid (SVoD+ AVoD). Based on the content, video on demand market is segmented into the sports, entertainment, education & information, and TV commerce segments. The report also includes competitive profiling of the major players associated with the video on demand market. The important business strategies adopted by them, their market positioning, and recent developments have also been identified in the research report. The growing adoption of video on demand services has led to the increasing presence of video on demand service providers. The major players in video on demand market include, Inc., Home Box Office, Inc., Hulu LLC, iTunes (Apple, Inc.), Netflix, Inc., Telefonaktiebolaget LM Ericsson (Ericsson Television), Verizon Communication, LLC, YouTube, LLC, maxdome GmbH, and Canalplay.

Market Segmentation

Video on Demand Market, By Business Model

Hybrid (SVoD + AVoD)
Video on Demand Market, By Content

Education and Information
TV Commerce
In addition, the report provides market analysis of the video on demand market with respect to the following geographical segments:

North America
The U.S.
The U.K.
Rest of Europe
Asia Pacific (APAC)
Rest of APAC
Middle East and Africa (MEA)
Saudi Arabia
South Africa
Rest of MEA
South America
Rest of South America