COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic

Continuous price promotions and consumer demand for natural, low calorie, refreshing soft drinks have driven the growth of major categories like packaged water and flavored water. However, unfavorable weather conditions and consumer awareness on less sugar drinks have restricted the growth of categories like carbonates, juice and nectars. Dairy drinks are now projected to be slightly higher because of a more positive outlook for white milk.

Key Findings

  • The cider category continues to decline in 2016 despite continuous innovation and growth in flavored and ros? ciders.
  • Hot tea consumption growth is driven to a large extent by the increasing popularity of hot coffee/tea bars and premium tea specialty shops.
  • High raw material prices of juice had an impact on juice retail price, especially for apple juice.
  • Iced/RTD tea drinks growth is driven by the category’s appealing image as a natural, refreshing soft drink.

Canadean’s Germany Beverage Forecasts reports cover soft, dairy, hot and alcoholic drinks and provide a comprehensive analysis of consumption trends, covering:

  • 2001-2015 topline consumption data for 31 beverage categories, with forecasts to 2021 measured in both million liters and liters per capita
  • Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions

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