The global data center video on demand market is anticipated to grow at a CAGR of 12% from 2016 to 2022. The market had generated the revenue $ 6 Billion in 2015 and is anticipated to reach up to $ 11.84 Billion by 2022. Due to increasing demand for on-demand content and HD programming, various innovations in server technology and increasing number of smart devices along with technological advancements helps to drive the market of data center video on demand.
Data center video on demand market is evolving at a rapid growth. The extensive array of hardware set-ups has radically reformed the consumer habits. The collaboration between hardware and services are fetching on-demand experience into the living rooms of the people where quality, space and comfort of the video are given big importance. People are watching videos on their computers, tablets and phones as much as they do on televisions or theatres.
Geography, the global data center video on demand market is segmented into North America, Europe, Asia Pacific and rest of the world. Asia Pacific is anticipated to witness constant growth over the forecast period due to the infrastructural advancements. North America is anticipated to be the dominant region due to the obtainability of advanced technologies providing server virtualization for data-generation and business operations Moreover, increasing number of data warehouses and center retrofits in countries such as China and India are also anticipated to generate high-growth prospects.
The markets of data center video on demand is further segmented on the basis of delivery technology the market of data center video on demand is further segmented as transactional video on demand (TVOD), subscription video on demand (SVOD) and near-video on demand (NVOD). On the basis of vertical the market of data center video on demand is further segmented as academia and government, banking, financial services, and insurance (BFSI), consumer goods and retail, healthcare, manufacturing, hospitality, telecom and IT, media and entertainment, transport and logistics, other industry verticals. on the basis of solutions, application, delivery technology and verticals. On the basis of solution, the market of data center video on demand is further segmented as Pay-Tv VOD, Over-The-Top (OTT) services and Internet Protocol Television (IPTV). On the basis of application, the market of data center video on demand is further segmented as entertainment, education and training, network video kiosks, online commerce, digital libraries.
Some of the notable players of the market are Alcatel-Lucent SA., Apple Inc., ARRIS Group Inc., AT&T, Cisco Systems Inc., Dell Inc., DirecTV, EMC Corp., Google Inc., Harris Corp., Huawei Technologies Co. Ltd., Love Film, , NetApp Inc., Netflix, , Sea Change International Inc. Acquisition, Merger, Innovation are the major key strategies which helps to sustain in the market. In May 2016, AT&T Inc. announced the complete acquisition of quick play media a leading provider of managed service solutions for the distribution of premium video to IP-connected devices.