There have been significant, positive shifts in the approach to women’s roles in society around the world. More women are now moving to leadership positions, occupying more seats in the boardroom, scaling successful companies, and even making a successful political presence. Women can drive the world’s economy as they represent a growth market bigger than China and India combined; in the next decade, this market will be bigger than the US economy. This study weighs how women could be the next frontier of growth.  It examines the evidence that addressing female consumers and harnessing the power of women in an economy or organization will help yield significant returns. Already established as the dominant force in the B2C spending world, women are growing in impact in the B2B world.