Wood-plastic composites (WPCs) are composite materials produced of thermoplastics (includes PVC, PE, PP, etc.) and wood fiber/wood floor. Chemical additives look practically "invisible" (except pigments and mineral fillers, if added) in the composite formation. They offer for wood floor (powder) and integration of polymer though facilitating optimal processing surroundings.

With wood fiber and plastic, wood plastic composite can also consist other inorganic filler and lingo-cellulosic materials. Wood plastic composite are a division of a larger group of materials known as natural fiber plastic composites (NFPCs), which may consist no cellulose-based fiber fillers such as digestate, bamboo, peanut hulls, straw and pulp fibers etc. In current time, people in the flooring industry initiates referring to Wood plastic composite as a kind of floor that has a crucial structure of top vinyl veneer and rigid extruded core (the core can be created without wood fiber). Wood Plastic Composite is now a well-known product group under LVT. This kind of WPC is diverse than the Wood Plastic Composite decking and is not proposed for outdoor practice. The wood-plastic composites market is expected to grow approx USD 6.10 Billion by 2022 at a CAGR of 12.8% for the forecasted period of 2016 to 2022.

The factors that influencing the market demand are superior properties such as thermal stability, stiffness and better reprocessing, rising demand of Wood Plastic Composite due to eco-friendliness, growing focus of plastic manufacturers on Wood Plastic Composite etc. The factors that are hindering the market growth are high cost of raw materials, cases filed against Wood Plastic Composite companies etc. The market has lot of opportunity with the volatility in petroleum prices and increasing scope in consumer goods such as pencils, lipsticks, toys etc. The challenge for the market is reducing the load of Wood Plastic Composite products.

North America is leading in the Wood Plastic Composite market due to high investment towards building infrastructure because North America is the major region in the building & construction area across the globe. Europe and Asia pacific is following North America. Europe is the second highest market due to growing automotive sector in the European region such as Germany etc. Asia pacific is expected to be the rapid growing region which is encouraging by the factors such as rising disposable income and consumer & electronic goods manufacturing in china.

The wood plastic market is segmented on the basis of application, product and geography. According to application segment, building & construction holds the largest market share and automotive segment is the fastest growing market. According to product, Polyethylene based wood plastic composite are estimated to leading the market followed by polyvinylchloride.

The key players which are representing the market are Alstone, Imerys, and CertainTeed etc. The companies adopted various strategies to expand market share globally. One of the key strategy adopted by the Imerys are as follows:
On 4th Dec 2014, Successful launch of ImerPlastTM for wood plastic composites. IMERYS Additives and Filtration Europe have launched two latest products. The introduction of the ImerPlast? WPC series took place at the current Wood-Plastic Composites event in Austria, Vienna and was very well honored by the delegates in attendance.