COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic

Disappointing weather with fewer sunshine hours and heavy rains resulted in activities shifting inside, ruining outdoor public screening events for the Euro matches. Unsurprisingly, on-premise channels recorded losses due to the missed opportunity for outdoor seating during the entire quarter. The situation for PL variants remained unchanged as brands and current consumer trends are putting pressure on them. Up-selling has been a huge trend for many categories as consumer prefer to consume less, but more convenient, healthier and in trend.

Key Findings

  • The mediocre weather did not hinder the positive development of the packaged water category with still water once again driving the development
  • Marketing all together became more aggressive in the second quarter in the carbonates category as many brands started their summer campaigns with promotions, raffles and social media campaigns
  • PET packaging is predominant in flavoured water and a shift towards cans, like in other categories, was neither seen nor expected
  • Organic and free-from variants dairy products have been driving market value and managed to grow

Canadean’s Germany Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

  • Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories
  • Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor
  • An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends
  • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016
  • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
  • Update on important soft drinks corporate activity
  • Quarterly selected retail price movements for key brands by category covering the most recent five quarters
  • Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy

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  • Investigate the latest quarterly and emerging annual trends in XX to back your marketing initiatives
  • Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
  • View a selection of the key quarterly new soft drinks product launches and identify competitor activity
  • Access a quarterly Special Focus on a current industry ’hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation