The global tactile printing market is displaying substantial growth due to the rising number of visually challenged patients and their need to comprehend the environment and their locality. The market is projected to grow with an estimated CAGR of almost 5% during the course of the forecast period. Tactile printing works on the principle of haptic feedback that involves the sense of touch by the tissues placed on the top of the fingers and analyzed by the brain. Tactile printing has various advantages that are important for people who are visually impaired or challenged. It helps them to read and understand various texts, graphics and maps for the purpose of learning and understanding, and commute, which boosts the confidence and self-reliance of these individuals helping them to pro-actively participate and work in social set-ups with ease.
Tactile printing is one of the latest technology and it is expected to display accelerated market growth in the future attributed to various government initiatives across the globe fueling the market and the increasing number of customization and customized products increasing its application along various end users. These tactile printing products use high quality of graphics and heat sensitive capsule papers that are considered ideal for people who are blind or have any kind of visual impairment; and are being used by braille readers, military and other end users in the form of customized books, customized maps, etc. The quality of tactile printing is dependent highly upon good quality laminates used, embossing and other such factors. These are some of the factors driving the global tactile printing market other than the rising demand of customized products by various end users such as switches, custom Braille jewelry, greeting cards, location labels, street name labels, stickers and visiting cards. The large share of government in this market owing to growing number of visually impaired patients as a result of various diseases, medical conditions, and other such factors are further helping the market to grow. Although, lack of awareness among the people regarding tactile printing and its various uses is posing a major challenge for the market. Also, the high cost of tactile printing machine and papers along with its lack of availability in many regions is hindering the market to reach its full potential.
The global tactile printing market has various segments on the basis of products, technology, end-user and geography. On the basis of products, the market is segmented into books, maps, audio maps and zoom maps; out of which, the maps segment holds the largest market share in 2015. The technology based segment is further divided into Braille Embosser, Deposition Modeling and Injection Modeling. On the basis of end user, the market is segmented into Braille readers (Visually challenged people), military persons and others. Of these, the Braille readers segment is expected to dominate the market. The regional outlook of the market suggests that the North America region has the largest market share and it is expected to continue its domination during the forecast period owing to the presence of big market players in the region and rising government support.