The convenience and cost efficiency of outsourcing enterprise IT infrastructure continues to drive demand for data centre services. In addition, the growth of cloud, content is a key source of growth particularly for colocation service providers. However, with the growing adoption of cloud services among enterprises, the growth dynamics of traditional data centre services markets including retail colocation and managed hosting is changing. In this report, we analyse the emerging trends in the data centre services markets, identifying the different competitive strategies adopted by providers in Europe. We also estimate and forecast the market for traditional data centre services in Europe - retail colocation and managed hosting.

Key Questions this Study will Answer
  • What is the total size of the data centre services market in Europe and how is it expected to grow between 2016 and 2020?
  • How are the two main segments—retail colocation and managed hosting—growing as a proportion of the European data centre services market?
  • What are the main growth drivers for data centre services? What challenges should providers overcome to gain market share?
  • What are the main technology and market trends in the European data centre services market?
  • What is the rate of data centre services adoption across European countries and how is this expected to change over the forecast period (2016–2020)?
  • Which are the main providers in the data centre services market in Europe? What are the competitive strategies adopted by providers to increase their market presence?