The global web content management market is anticipated to grow at a CAGR of 19.5 % during the forecast period. The global web content management market had generated the revenue of approx. $24.61 billion in 2015 and is anticipated to reach up to $61 billion by 2022. Due to increasing demand for content consistency, rising internet users and rising traction for risk mitigation in content management helps to increase the market of web content management. The increasing usage and growing demand of internet day by day helps to increase the market of web content management. In 2015, it was counted that approx. 3.185 billion people are using internet which means 43.4% of total world population. It is analyzed that more than 2.7% internet users are increasing every year. This increasing internet usage traffic every year has become the major driver for the web content management market.
The market of web content management is segmented on the basis of solution, deployment type, user type and vertical. On the basis of solution, the market of web content management is further sub segmented into enterprise document management, advanced case management, enterprise content workflow management, enterprise records management, enterprise document collaboration, digital asset management, mobile content management, document output management, enterprise digital rights management, e-discovery, enterprise document imaging and capture and enterprise web content management. On the basis of development type, the market of web content management is further sub segmented into hosted and on-premises. On the basis of user type, the market of web content management is further sub segmented into SMBs and enterprises. On the basis of vertical, the market of web content management is further sub segmented into academia and education, government and defense, banking, financial services and insurance, consumer goods and retail, life sciences and healthcare, IT and telecom, manufacturing, energy and power and transportation and logistics.
Some of the major market players are Acquia, Inc., Adobe Systems, Alfresco Software, Digimarc Corporation, EMC Corporation, Hp Autonomy, Hyland Software, IBM Corporation, Lexmark International Inc, Microsoft Corporation, Opentext Corporation, Oracle Corporation, Sdl Plc., Sitecore, Xerox Corporation. Acquisitions, innovation and mergers are the key strategies adopted by the market players to sustain in the market. For example, in 2016, IBM has announced that they had completed the acquisition of Truven Health Analytics a benefactor of cloud-based healthcare data, analytics and insights. Similarly in 2016, Microsoft Corp. and LinkedIn Corporation broadcasted that they have entered into a definitive agreement, under which Microsoft will acquire LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion, inclusive of LinkedIn’s net cash.
Geographically, the global web content management market is segmented in to North America, Asia Pacific, Europe and Rest of the world. North America is projected to hold the largest market share, followed by Europe, during the forecast period. Web content management solutions are gaining attention due to increased awareness regarding rise of digital revolution and e-commerce, rising demand of content consistency, execution of content governance solutions to support strategic initiatives of businesses. Developing countries such as South Africa, India, China, Russia and Brazil are also anticipated to grow in the forecast period of time.