Summary
Many consumers opt for heritage brands for an authentic tobacco sensation, while others look for indulgence, status, and fun through smoking. Such preference opens doors for premium, novel, and/or sensory products. Smokeless tobacco is also an important niche that is gaining ground with a specific consumer group.

Key Findings

  • Specialty and heritage brands are most popular among consumers in the Middle East and North Africa area and the Central and South America region.
  • 46% of consumers globally say that they smoke occasionally.
  • Affluent consumers and those in Europe, the Middle East, or Africa are the most likely to say they smoke because they enjoy it.
  • Younger consumers are more likely to buy smokeless tobacco.



Synopsis
"Top Trends in Tobacco and Anti-Smoking" seeks to explore the key trends and future opportunities that are being shaped by the changing consumer behaviors and needs in the tobacco products space.

  • CONSUMER INSIGHT: Data analyzed from Canadean’s consumer surveys delivers a clear picture of the global consumer in relation to tobacco categories.
  • TRENDS: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.
  • INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.



Reasons To Buy

  • Find out what innovations will shape the tobacco market. This report maps five new innovation opportunities, highlighting their influence across cigarettes, cigars and cigarillos, smoking tobacco, smokeless tobacco, and anti-smoking aids. Find out how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.
  • Understand consumer attitudes and behaviors and alter your strategy to target the right consumer group with the right message.