Our expects permanent magnet motors (PMMs) to dominate the electric and hybrid vehicle (xEV) motors market. PMMs will constitute over 90% of the total electric traction motor market by 2020. Uncertain rare element (RE) magnet supply will remain a challenge for PMM cost optimization. The 40 to 70 kW range will be the most used range of output, with most original equipment manufacturers (OEMs) having different segments of hybrid and electric vehicles (xEVs) in this space through to 2020. PMMs will continue their dominance across all segments of xEVs with full hybrid vehicles (FHEVs) accounting for the majority of the overall uptake. However, induction and magnet-less switched reluctance (SR) motors to find increased installations in EV motors by 2020. SR motors—being a magnet-free, cheaper, and lighter alternative—are expected to see faster advancements.

Key Questions This Study Will Answer
  • What are the key traction motor technology options available for OEMs?
  • What are the traction motor uptake trends in different regions?
  • How will China’s monopoly in REE supply impact the market share and pricing of PMMs until 2020?
  • What will be the key OEM technology focus areas and consequent supplier strategies to bring down overall xEV costs and improve consumer acceptance?
  • How will the motor pricing scenario evolve and what will be the key pricing trends to ensure compliance with US DoE motor pricing targets for 2020?