Cloud computing is the process of sharing network of remote servers which are hosted on the internet to store, practice, share, and manage data on a personal computer or a local server. The services provided by the cloud computing technology are referred to as cloud services. Cloud advertising are those which are in terms of cloud-based services that maintain the assortment, operation and delivery of advertising and ad-related data in which cost and content are determined at the time of the end-user access. The cloud advertising market is expected to rise at a compound annual growth rate (CAGR) of XX.X percent from 2015 to 2020.
The global cloud advertising market is widely segmented in terms of types, services, end users, and geography. On the grounds of types, the market is categorized into public cloud, hybrid cloud, private cloud, and community cloud. Further, the cloud advertising market is fragmented on the basis of services by cloud such as Infrastructure as a Service (IaaS), Software as a Service (SaaS), Business Pocess as a Service (BPaaS), Platform as a Service (PaaS), and others. Cloud advertising market end users are government utilities, private organizations, academics & education, healthcare, and others.
The key factors driving the global cloud advertising market are cost effectiveness and functional capability. Moreover, other factors, which are also responsible for the growth of the cloud advertising market, are increase in small and medium enterprises, and cost effectiveness. On the other hand, privacy and data security are hindering the market growth. However, privacy and data security has still alarmed a number of perceptive potential end users to select the cloud services. Asia Pacific market is the fastest growing cloud advertising market which is estimated to grow at a very fast pace during the forecast period as compared to other regions.
The cloud advertising market is highly competitive with some of the key participants being Akamai Technologies, Amazon web services, Google Incorporation, Cisco Systems, Hewlett Packard (HP), International Business Machine (IBM), Microsoft Corporation, Dell, and others.