The global recession has fundamentally changed how consumers make purchasing decisions. Drinks brands across all categories will need to work even harder to satisfy the wants of demanding and increasingly fickle consumers who are more willing to taste, and switch between, a wider variety of products across different price points.
Written by Richard Siddle, the award-winning ex-editor of Harpers Wine & Spirit who has written for Checkout, SuperMarketing and Independent Retail News, this report examines emerging trends in each of the major drinks categories:
- Soft Drinks/Bottled Water.
Extract: “Consumer demand for products with provenance, tradition and a story they can relate to
will be the number one influencing factor across all drinks categories. Drinks brands are going to have to work much harder to genuinely engage with a more demanding and increasingly fickle consumer. Competition within each drinks category will become more acute as a better-educated
consumer is increasingly willing to try a wider variety of products across different price points.”
In today’s marketplace, provenance, tradition and a relatable story will be the key factors influencing consumer purchasing decisions. This brand new report from just-drinks identifies and explains these and other important trends that are set to change the relationship between manufacturers and consumers, and includes some short case studies from around the world that best illustrate the trends identified.
The report also features exclusive extracts of conversations with leaders from Carlsberg, Diageo, Coca-Cola GB and Ireland, Bibendum, McWilliam’s Wines, Dedicated Wines, Origin Wine, Brooklyn Brewery, Truman’s Brewery, Intangible Business, 4 S.O.M.E, Funkin, Copestick Murray, Hatch Mansfield, and the British Soft Drinks Association, as well as additional insight from market watchers Euromonitor, Canadean, NPD Group, Mintel, and Cellar Trends.
Learn more about the trends that will affect tomorrow - buy this report today.