Summary
The Greek Personal Hygiene market is led by Bath and Shower products category in both value and volume terms. The Anti-Perspirants and Deodorants category is forecast to register the fastest growth in both value and volume terms during 2015-2020.

Key Findings

  • Of the three categories analyzed, Bath and Shower Products will be the largest growth category, registering a CAGR of 4.0% during 2015-2020
  • Soaps witnessed higher consumption amongst older consumers
  • Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Personal Hygiene distribution
  • The Personal Hygiene market in the country is led by the market players Unilever PLC and Colgate-Palmolive GmbH



Synopsis
Canadean’s Consumer and Market Insights report on the Personal Hygiene market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2015-2020
  • Category coverage: Value and growth analysis for Anti-Perspirants and Deodorants, Bath and Shower Products, and Soap, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others



Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion