The global online Web and mobile analytics market demonstrated steady growth in 2015. This study discusses 2 end-user segments: Web analytics and mobile analytics. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and Asia-Pacific. Market drivers and restraints are ranked in order of impact. The study provides global and regional revenue forecasts, vertical analyses, and the competitive landscape and outlines distribution channels and market demand. In addition, the study covers technology and general market trends and offers predictions for the industry.

Key Questions This Study Will Answer
  • What factors drive the online Web and mobile analytics market growth? What is the anticipated growth rate?
  • What are the implications of market consolidation? Which vendors have the highest probability of being acquired?
  • What are the regional trends? Which region is expected to grow the fastest?
  • What are the current pricing trends? How are new mobile analytics vendors value pricing their solutions?
  • What are the technology trends shaping product development of online Web and mobile analytics?
  • What are the key factors customers are considering when they choose a new online Web or mobile analytics solution?