Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.

This research represents analysis of the MVAS markets, and applications. In addition, the report evaluates market opportunities for mobile VAS, markets, mobile commerce applications. It includes market opportunities and forecasting to 2020 for mobile VAS applications including worldwide mobile games markets and the potential revenues. Our research also identifies key issues and concerns such as security and privacy in mobile VAS and mobile commerce in particular. We evaluate global market dynamics through analysis of specific regions and countries.

This report includes forecasts in the following MVAS areas:

  • Mobile Network VAS Market Revenue 2015 – 2020
  • Mobile Augmented Reality App Revenue 2015 – 2020
  • Mobile Augmented Reality App User 2015 – 2020
  • Mobile Virtual Reality App Revenue 2015 – 2020
  • Mobile Virtual Reality App User 2015 – 2020
  • Public Safety LTE Network & Mobile Broadband Market Revenue 2015 – 2020
  • Public Safety LTE Network & Mobile Broadband User 2015 – 2020
  • Operator Carrier Exchange (OCX) Market Revenue 2015 – 2020
  • Mobile Cloud Services Revenue 2015 – 2020
  • Global Mobile Payment Market Value 2015 – 2020
  • Global Mobile Payment User 2015 – 2020
  • Global Mobile Advertising and Marketing Revenue 2015 – 2020
  • Global M2M VAS Management Revenue 2015 – 2020
  • Global Cellular M2M Network Connection 2015 – 2020
  • Global Mobile Gaming Revenue 2015 – 2020
  • Global Mobile Gaming User 2015 – 2020
  • Global Proximity Based Mobile Social Networking Apps and Mobile Messaging Apps Revenue 2015 – 2020
  • Global Proximity Based Mobile Social Networking Apps and Mobile Messaging Apps User 2015 – 2020
  • Global IoT Product and Service Solution Revenue 2015 – 2020
  • Global IoT Product and Service Solution Installed base 2015 – 2020
  • Global Mobile Big Data Service and Solution Market Revenue 2015 – 2020
  • Global SDM Software and Service Solution Revenue 2015 – 2020
  • Telecom API and Application Solution Market Revenue 2015 – 2020
  • Wearable Connected Mobile VAS Apps Revenue 2015 – 2020
  • Mobile Healthcare Apps and Service Market Revenue 2015 – 2020
  • Mobile Healthcare Apps and Service User 2015 – 2020
  • Mobile Agriculture VAS Application and Solution User 2015 – 2020
  • Global Mobile and Social TV Application and Service Revenue 2015 – 2020
  • Global Mobile and Social TV Viewer and User 2015 – 2020
  • Global Mobile Music Apps and Service Revenue 2015 – 2020

This report is must-reading for anyone responsible for comprehensive Mobile VAS planning and strategy. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:

  • Mobile device manufacturers
  • Application stores/aggregators
  • Cloud management companies
  • Mobile network operators and their partners
  • Mobile VAS application development companies
  • Mobile infrastructure and support service providers

Report Benefits:

  • Forecasting for key Value-added Service (VAS) applications
  • Understand the role and importance of VAS applications for the network operator
  • Understand the impact of LTE on the supply/demand dynamics of data and how this impact the ecosystem
  • Identify key VAS applications that will develop new revenue streams and improve profitability for network operators
  • Identify important VAS applications within each major area including gaming, LBS, mobile marketing, commerce, and more
  • Understand the impact of Over the Top (OTT) applications and how network operators can combat this threat to their business
  • Identify the business case for key VAS applications that network operators can implement to combat the threat of OTT applications