Table of Content


1 Introduction 10
1.1 Industry Definition and Research Scope 10
1.1.1 Industry Definition 10
1.1.2 Research Scope 11
1.2 Research Methodology 14
1.2.1 Overview of Market Research Methodology 14
1.2.2 Market Assumption 15
1.2.3 Secondary Data 15
1.2.4 Primary Data 15
1.2.5 Data Filtration and Model Design 17
1.2.6 Market Size/Share Estimation 18
1.2.7 Research Limitations 19
1.3 Executive Summary 20

2 Market Overview and Dynamics 23
2.1 Market Size and Forecast 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 33
2.5 Porter’s Fiver Forces Analysis 37

3 Segmentation of Global Market by Game Type 41
3.1 Market Overview by Game Type 41
3.2 Multiplayer Online Battle Arena (MOBA) 43
3.3 Player vs. Player (PvP) 44
3.4 First Person Shooters (FPS) 45
3.5 Real Time Strategy (RTS) 46
3.6 Massive Multiplayer Online Games (MMOG) 47
3.7 Other Game Types 48

4 Segmentation of Global Market by Revenue Source 49
4.1 Market Overview by Revenue Source 49
4.2 Game Publisher Fee 51
4.3 Merchandize & Tickets 52
4.4 Advertisement 53
4.5 Sponsorships 54
4.6 Media Rights 56
4.7 Other Revenue Sources 57

5 Segmentation of Global Market by Device 58
5.1 Market Overview by Device 58
5.2 PCs 60
5.3 Consoles 61
5.4 Laptops & Tablets 62
5.5 Smartphones 63
5.6 Other Devices 64

6 Segmentation of Global Market by Streaming Platform 65
6.1 Market Overview by Streaming Platform 65
6.2 YouTube 67
6.3 Twitch 68
6.4 Hayu 69
6.5 DouYu 70
6.6 Other Streaming Platforms 71

7 Segmentation of Global Market by Audience Type 72
7.1 Market Overview by Audience Type 72
7.2 Regular Viewers 75
7.3 Occasional Viewers 77

8 Segmentation of Global Market by Viewer Gender 79
8.1 Market Overview by Viewer Gender 79
8.2 Male Viewers 82
8.3 Female Viewers 84

9 Segmentation of Global Market by Age Group 86
9.1 Market Overview by Age Group 86
9.2 <18 Year Old Viewers 89
9.3 19-25 Year Old Viewers 91
9.4 26-35 Year Old Viewers 93
9.5 >35 Year Old Viewers 95

10 Segmentation of Global Market by Region 97
10.1 Geographic Market Overview 2019-2030 97
10.2 North America Market 2019-2030 by Country 101
10.2.1 Overview of North America Market 101
10.2.2 U.S. 105
10.2.3 Canada 109
10.2.4 Mexico 111
10.3 European Market 2019-2030 by Country 113
10.3.1 Overview of European Market 113
10.3.2 Germany 117
10.3.3 UK 119
10.3.4 France 121
10.3.5 Spain 123
10.3.6 Italy 125
10.3.7 Russia 127
10.3.8 Rest of European Market 129
10.4 Asia-Pacific Market 2019-2030 by Country 131
10.4.1 Overview of Asia-Pacific Market 131
10.4.2 Japan 135
10.4.3 China 138
10.4.4 Australia 140
10.4.5 India 142
10.4.6 South Korea 144
10.4.7 Rest of APAC Region 146
10.5 South America Market 2019-2030 by Country 148
10.5.1 Argentina 151
10.5.2 Brazil 153
10.5.3 Chile 155
10.5.4 Rest of South America Market 157
10.6 Rest of World Market 2019-2030 by Country 158
10.6.1 UAE 161
10.6.2 Egypt 163
10.6.3 South Africa 165
10.6.4 Other National Markets 167

11 Competitive Landscape 168
11.1 Overview of Key Vendors 168
11.2 New Product Launch, Partnership, Investment, and M&A 172
11.3 Company Profiles 173
Activision Blizzard Inc. 173
Cloud9 175
Counter Logic Gaming 176
EA Sports. 177
Echo Fox Fnatic 178
Electronic Arts Inc. 179
Envy Gaming 180
Epic Games Inc. 181
G2 Esports 182
Gfinity Plc 183
Hi-Rez Studios 184
Immortals 185
Intergalactic Gaming Ltd. 186
Modern Times Group MTG AB 187
Nintendo Co. Ltd. 188
Take-Two Interactive Software Inc. 189
Team Liquid 190
Team SoloMid 191
Tencent Holdings Ltd. 192
Valve Corporation 193

12 Investing in Global Market: Risk Assessment and Management 194
12.1 Risk Evaluation of Global Market 194
12.2 Critical Success Factors (CSFs) 197
Related Reports and Products 200



List of Figures



Figure 1. Research Method Flow Chart 14
Figure 2. Breakdown of Primary Research 16
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 18
Figure 4. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 20
Figure 5. Global E-sports Market, 2019-2030, $ mn 23
Figure 6. Global E-sports Viewership, 2019-2030, million 24
Figure 7. Primary Drivers and Impact Factors of Global E-sports Market 25
Figure 8. GDP per capita in the World, 1960-2018, $ thousand 28
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million 28
Figure 10. Worldwide Connected Devices by Device Type, 2014-2022, billion units 29
Figure 11. Primary Restraints and Impact Factors of Global E-sports Market 30
Figure 12. Investment Opportunity Analysis 34
Figure 13. Porter’s Fiver Forces Analysis of Global E-sports Market 37
Figure 14. Breakdown of Global E-sports Market by Game Type, 2019-2030, % of Revenue 41
Figure 15. Global Addressable Market Cap in 2020-2030 by Game Type, Value ($ mn) and Share (%) 42
Figure 16. Global E-sports Market: Multiplayer Online Battle Arena (MOBA), 2019-2030, $ mn 43
Figure 17. Global E-sports Market: Player vs. Player (PvP), 2019-2030, $ mn 44
Figure 18. Global E-sports Market: First Person Shooters (FPS), 2019-2030, $ mn 45
Figure 19. Global E-sports Market: Real Time Strategy (RTS), 2019-2030, $ mn 46
Figure 20. Global E-sports Market: Massive Multiplayer Online Games (MMOG), 2019-2030, $ mn 47
Figure 21. Global E-sports Market: Other Game Types, 2019-2030, $ mn 48
Figure 22. Breakdown of Global E-sports Market by Revenue Source, 2019-2030, % of Revenue 49
Figure 23. Global Addressable Market Cap in 2020-2030 by Revenue Source, Value ($ mn) and Share (%) 50
Figure 24. Global E-sports Market: Game Publisher Fee, 2019-2030, $ mn 51
Figure 25. Global E-sports Market: Merchandize & Tickets, 2019-2030, $ mn 52
Figure 26. Global E-sports Market: Advertisement, 2019-2030, $ mn 53
Figure 27. Global E-sports Market: Sponsorships, 2019-2030, $ mn 54
Figure 28. Global E-sports Market: Media Rights, 2019-2030, $ mn 56
Figure 29. Global E-sports Market: Other Revenue Sources, 2019-2030, $ mn 57
Figure 30. Breakdown of Global E-sports Market by Device, 2019-2030, % of Sales Revenue 58
Figure 31. Global Addressable Market Cap in 2020-2030 by Device, Value ($ mn) and Share (%) 59
Figure 32. Global E-sports Market: PCs, 2019-2030, $ mn 60
Figure 33. Global E-sports Market: Consoles, 2019-2030, $ mn 61
Figure 34. Global E-sports Market: Laptops & Tablets, 2019-2030, $ mn 62
Figure 35. Global E-sports Market: Smartphones, 2019-2030, $ mn 63
Figure 36. Global E-sports Market: Other Devices, 2019-2030, $ mn 64
Figure 37. Breakdown of Global E-sports Market by Streaming Platform, 2019-2030, % of Sales Revenue 65
Figure 38. Global Addressable Market Cap in 2020-2030 by Streaming Platform, Value ($ mn) and Share (%) 66
Figure 39. Global E-sports Market: YouTube, 2019-2030, $ mn 67
Figure 40. Global E-sports Market: Twitch, 2019-2030, $ mn 68
Figure 41. Global E-sports Market: Hayu, 2019-2030, $ mn 69
Figure 42. Global E-sports Market: DouYu, 2019-2030, $ mn 70
Figure 43. Global E-sports Market: Other Streaming Platforms, 2019-2030, $ mn 71
Figure 44. Breakdown of Global E-sports Market by Audience Type, 2019-2030, % of Revenue 72
Figure 45. Breakdown of Global E-sports Viewership by Audience Type, 2019-2030, % of Viewership 73
Figure 46. Global Addressable Market Cap in 2020-2030 by Audience Type, Value ($ mn) and Share (%) 74
Figure 47. Global Cumulative E-sports Viewership in 2020-2030 by Audience Type, Volume (million) and Share (%) 74
Figure 48. Global E-sports Market: Regular Viewers, 2019-2030, $ mn 75
Figure 49. Global E-sports Viewership: Regular Viewers, 2019-2030, million 76
Figure 50. Global E-sports Market: Occasional Viewers, 2019-2030, $ mn 77
Figure 51. Global E-sports Viewership: Occasional Viewers, 2019-2030, million 78
Figure 52. Breakdown of Global E-sports Market by Viewer Gender, 2019-2030, % of Revenue 79
Figure 53. Breakdown of Global E-sports Viewership by Viewer Gender, 2019-2030, % of Viewership 80
Figure 54. Global Addressable Market Cap in 2020-2030 by Viewer Gender, Value ($ mn) and Share (%) 81
Figure 55. Global Cumulative E-sports Viewership in 2020-2030 by Viewer Gender, Volume (million) and Share (%) 81
Figure 56. Global E-sports Market: Male Viewers, 2019-2030, $ mn 82
Figure 57. Global E-sports Viewership: Male Viewers, 2019-2030, million 83
Figure 58. Global E-sports Market: Female Viewers, 2019-2030, $ mn 84
Figure 59. Global E-sports Viewership: Female Viewers, 2019-2030, million 85
Figure 60. Breakdown of Global E-sports Market by Age Group, 2019-2030, % of Revenue 86
Figure 61. Breakdown of Global E-sports Viewership by Age Group, 2019-2030, % of Viewership 87
Figure 62. Global Addressable Market Cap in 2020-2030 by Age Group, Value ($ mn) and Share (%) 88
Figure 63. Global Cumulative E-sports Viewership in 2020-2030 by Age Group, Volume (million) and Share (%) 88
Figure 64. Global E-sports Market: <18 Year Old Viewers, 2019-2030, $ mn 89
Figure 65. Global E-sports Viewership: <18 Year Old Viewers, 2019-2030, million 90
Figure 66. Global E-sports Market: 19-25 Year Old Viewers, 2019-2030, $ mn 91
Figure 67. Global E-sports Viewership: 19-25 Year Old Viewers, 2019-2030, million 92
Figure 68. Global E-sports Market: 26-35 Year Old Viewers, 2019-2030, $ mn 93
Figure 69. Global E-sports Viewership: 26-35 Year Old Viewers, 2019-2030, million 94
Figure 70. Global E-sports Market: >35 Year Old Viewers, 2019-2030, $ mn 95
Figure 71. Global E-sports Viewership: >35 Year Old Viewers, 2019-2030, million 96
Figure 72. Global Market Snapshot by Region 97
Figure 73. Geographic Spread of Worldwide E-sports Market, 2019-2030, % of Sales Revenue 98
Figure 74. Global Addressable Market Cap in 2020-2030 by Region, Value ($ mn) and Share (%) 99
Figure 75. North American E-sports Market, 2019-2030, $ mn 102
Figure 76. Breakdown of North America E-sports Market by Country, 2019 and 2030, % of Revenue 103
Figure 77. Contribution to North America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 104
Figure 78. U.S. E-sports Market, 2019-2030, $ mn 106
Figure 79. Canada E-sports Market, 2019-2030, $ mn 109
Figure 80. E-sports Market in Mexico, 2015-2026, $ mn 111
Figure 81. European E-sports Market, 2019-2030, $ mn 114
Figure 82. Breakdown of European E-sports Market by Country, 2019 and 2030, % of Revenue 115
Figure 83. Contribution to Europe 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 116
Figure 84. E-sports Market in Germany, 2019-2030, $ mn 117
Figure 85. E-sports Market in UK, 2019-2030, $ mn 119
Figure 86. E-sports Market in France, 2019-2030, $ mn 121
Figure 87. E-sports Market in Spain, 2019-2030, $ mn 123
Figure 88. E-sports Market in Italy, 2019-2030, $ mn 125
Figure 89. E-sports Market in Russia, 2019-2030, $ mn 127
Figure 90. E-sports Market in Rest of Europe, 2019-2030, $ mn 129
Figure 91. Asia-Pacific E-sports Market, 2019-2030, $ mn 132
Figure 92. Breakdown of APAC E-sports Market by Country, 2019 and 2030, % of Revenue 132
Figure 93. Contribution to APAC 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 134
Figure 94. E-sports Market in Japan, 2019-2030, $ mn 136
Figure 95. E-sports Market in China, 2019-2030, $ mn 138
Figure 96. E-sports Market in Australia, 2019-2030, $ mn 140
Figure 97. E-sports Market in India, 2019-2030, $ mn 142
Figure 98. E-sports Market in South Korea, 2019-2030, $ mn 144
Figure 99. E-sports Market in Rest of APAC, 2019-2030, $ mn 146
Figure 100. South America E-sports Market, 2019-2030, $ mn 149
Figure 101. Breakdown of South America E-sports Market by Country, 2019 and 2030, % of Revenue 149
Figure 102. Contribution to South America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 150
Figure 103. E-sports Market in Argentina, 2019-2030, $ mn 151
Figure 104. E-sports Market in Brazil, 2019-2030, $ mn 153
Figure 105. E-sports Market in Chile, 2019-2030, $ mn 155
Figure 106. E-sports Market in Rest of South America, 2019-2030, $ mn 157
Figure 107. E-sports Market in Rest of the World (RoW), 2019-2030, $ mn 159
Figure 108. Breakdown of RoW E-sports Market by Country, 2019 and 2030, % of Revenue 159
Figure 109. Contribution to RoW 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 160
Figure 110. E-sports Market in UAE, 2019-2030, $ mn 161
Figure 111. E-sports Market in Egypt, 2019-2030, $ mn 163
Figure 112. E-sports Market in South Africa, 2019-2030, $ mn 165
Figure 113. Growth Stage of Global E-sports Industry over the Forecast Period 168


List of Tables



Table 1. Snapshot of Global E-sports Market, 2019-2030 21
Table 2. Main Product Trends and Market Opportunities in Global E-sports Market 33
Table 3. Global E-sports Market by Game Type, 2019-2030, $ mn 41
Table 4. Global E-sports Market: Player vs. Player (PvP) by Type, 2019-2030, $ mn 44
Table 5. Global E-sports Market by Revenue Source, 2019-2030, $ mn 49
Table 6. Global E-sports Market: Sponsorships by Contributor, 2019-2030, $ mn 55
Table 7. Global E-sports Market: Media Rights by Type, 2019-2030, $ mn 56
Table 8. Global E-sports Market by Device, 2019-2030, $ mn 58
Table 9. Global E-sports Market by Streaming Platform, 2019-2030, $ mn 65
Table 10. Global E-sports Market by Audience Type, 2019-2030, $ mn 72
Table 11. Global E-sports Viewership by Audience Type, 2019-2030, million 73
Table 12. Global E-sports Market by Viewer Gender, 2019-2030, $ mn 79
Table 13. Global E-sports Viewership by Viewer Gender, 2019-2030, million 80
Table 14. Global E-sports Market by Age Group, 2019-2030, $ mn 86
Table 15. Global E-sports Viewership by Age Group, 2019-2030, million 87
Table 16. Global E-sports Market by Region, 2019-2030, $ mn 98
Table 17. Leading National E-sports Market, 2019 and 2030, $ mn 100
Table 18. North America E-sports Market by Country, 2019-2030, $ mn 103
Table 19. U.S. E-sports Market by Game Type, 2019-2030, $ mn 107
Table 20. U.S. E-sports Market by Revenue Source, 2019-2030, $ mn 107
Table 21. U.S. E-sports Market by Device, 2019-2030, $ mn 107
Table 22. Canada E-sports Market by Game Type, 2019-2030, $ mn 110
Table 23. Canada E-sports Market by Revenue Source, 2019-2030, $ mn 110
Table 24. Canada E-sports Market by Device, 2019-2030, $ mn 110
Table 25. Mexico E-sports Market by Game Type, 2019-2030, $ mn 112
Table 26. Mexico E-sports Market by Revenue Source, 2019-2030, $ mn 112
Table 27. Mexico E-sports Market by Device, 2019-2030, $ mn 112
Table 28. Europe E-sports Market by Country, 2019-2030, $ mn 116
Table 29. Germany E-sports Market by Game Type, 2019-2030, $ mn 118
Table 30. Germany E-sports Market by Revenue Source, 2019-2030, $ mn 118
Table 31. Germany E-sports Market by Device, 2019-2030, $ mn 118
Table 32. UK E-sports Market by Game Type, 2019-2030, $ mn 120
Table 33. UK E-sports Market by Revenue Source, 2019-2030, $ mn 120
Table 34. UK E-sports Market by Device, 2019-2030, $ mn 120
Table 35. France E-sports Market by Game Type, 2019-2030, $ mn 122
Table 36. France E-sports Market by Revenue Source, 2019-2030, $ mn 122
Table 37. France E-sports Market by Device, 2019-2030, $ mn 122
Table 38. Spain E-sports Market by Game Type, 2019-2030, $ mn 124
Table 39. Spain E-sports Market by Revenue Source, 2019-2030, $ mn 124
Table 40. Spain E-sports Market by Device, 2019-2030, $ mn 124
Table 41. Italy E-sports Market by Game Type, 2019-2030, $ mn 126
Table 42. Italy E-sports Market by Revenue Source, 2019-2030, $ mn 126
Table 43. Italy E-sports Market by Device, 2019-2030, $ mn 126
Table 44. Russia E-sports Market by Game Type, 2019-2030, $ mn 128
Table 45. Russia E-sports Market by Revenue Source, 2019-2030, $ mn 128
Table 46. Russia E-sports Market by Device, 2019-2030, $ mn 128
Table 47. E-sports Market in Rest of Europe by Country, 2019-2030, $ mn 130
Table 48. APAC E-sports Market by Country, 2019-2030, $ mn 133
Table 49. Japan E-sports Market by Game Type, 2019-2030, $ mn 137
Table 50. Japan E-sports Market by Revenue Source, 2019-2030, $ mn 137
Table 51. Japan E-sports Market by Device, 2019-2030, $ mn 137
Table 52. China E-sports Market by Game Type, 2019-2030, $ mn 139
Table 53. China E-sports Market by Revenue Source, 2019-2030, $ mn 139
Table 54. China E-sports Market by Device, 2019-2030, $ mn 139
Table 55. Australia E-sports Market by Game Type, 2019-2030, $ mn 141
Table 56. Australia E-sports Market by Revenue Source, 2019-2030, $ mn 141
Table 57. Australia E-sports Market by Device, 2019-2030, $ mn 141
Table 58. India E-sports Market by Game Type, 2019-2030, $ mn 143
Table 59. India E-sports Market by Revenue Source, 2019-2030, $ mn 143
Table 60. India E-sports Market by Device, 2019-2030, $ mn 143
Table 61. South Korea E-sports Market by Game Type, 2019-2030, $ mn 145
Table 62. South Korea E-sports Market by Revenue Source, 2019-2030, $ mn 145
Table 63. South Korea E-sports Market by Device, 2019-2030, $ mn 145
Table 64. E-sports Market in Rest of APAC by Country, 2019-2030, $ mn 147
Table 65. South America E-sports Market by Country, 2019-2030, $ mn 150
Table 66. Argentina E-sports Market by Game Type, 2019-2030, $ mn 152
Table 67. Argentina E-sports Market by Revenue Source, 2019-2030, $ mn 152
Table 68. Argentina E-sports Market by Device, 2019-2030, $ mn 152
Table 69. Brazil E-sports Market by Game Type, 2019-2030, $ mn 154
Table 70. Brazil E-sports Market by Revenue Source, 2019-2030, $ mn 154
Table 71. Brazil E-sports Market by Device, 2019-2030, $ mn 154
Table 72. Chile E-sports Market by Game Type, 2019-2030, $ mn 156
Table 73. Chile E-sports Market by Revenue Source, 2019-2030, $ mn 156
Table 74. Chile E-sports Market by Device, 2019-2030, $ mn 156
Table 75. RoW E-sports Market by Country, 2019-2030, $ mn 160
Table 76. UAE E-sports Market by Game Type, 2019-2030, $ mn 162
Table 77. UAE E-sports Market by Revenue Source, 2019-2030, $ mn 162
Table 78. UAE E-sports Market by Device, 2019-2030, $ mn 162
Table 79. Egypt E-sports Market by Game Type, 2019-2030, $ mn 164
Table 80. Egypt E-sports Market by Revenue Source, 2019-2030, $ mn 164
Table 81. Egypt E-sports Market by Device, 2019-2030, $ mn 164
Table 82. South Africa E-sports Market by Game Type, 2019-2030, $ mn 166
Table 83. South Africa E-sports Market by Revenue Source, 2019-2030, $ mn 166
Table 84. South Africa E-sports Market by Device, 2019-2030, $ mn 166
Table 85. Breakdown of Global Market by Key Vendor, 2019, % 170
Table 86. Activision Blizzard Inc.: Company Snapshot 173
Table 87. Activision Blizzard Inc.: Business Segmentation 173
Table 88. Activision Blizzard Inc.: Product Portfolio 174
Table 89. Activision Blizzard Inc.: Revenue, 2016-2018, $ mn 174
Table 90. Activision Blizzard Inc.: Recent Developments 174
Table 91. Risk Evaluation for Investing in Global Market, 2019-2030 195
Table 92. Critical Success Factors and Key Takeaways 198