Table of Content

1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.2.1 INCLUSIONS AND EXCLUSIONS 17
1.3 MARKET SCOPE 18
1.3.1 MARKET SEGMENTATION 18
1.3.2 YEARS CONSIDERED FOR THE STUDY 19
1.4 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakup of primary profiles 21
2.2 MARKET BREAKUP AND DATA TRIANGULATION 22
2.3 MARKETING RESOURCE MANAGEMENT MARKET SIZE ESTIMATION 22
2.3.1 TOP-DOWN APPROACH 23
2.3.2 BOTTOM-UP APPROACH 23
2.4 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 26
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 27
2.5.1 ASSUMPTIONS FOR THE STUDY 27
2.5.2 LIMITATIONS OF THE STUDY 28

3 EXECUTIVE SUMMARY 29

4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MARKETING RESOURCE
MANAGEMENT MARKET 32
4.2 GLOBAL MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL 33
4.3 MARKETING RESOURCE MANAGEMENT MARKET: MAJOR COUNTRIES 33

5 MARKET OVERVIEW AND INDUSTRY TRENDS 34
5.1 INTRODUCTION 34
5.2 MARKET DYNAMICS 34
5.2.1 DRIVERS 35
5.2.1.1 Benefits of modular suites with interconnected solutions and third-party integrations 35
5.2.1.2 Growing need for ensuring brand and regulatory compliance 36
5.2.1.3 Indispensable requirements for reducing the cycle time projections through content deduplication and distribution 36
5.2.2 RESTRAINTS 36
5.2.2.1 Upfront cost associated with new systems 36
5.2.3 OPPORTUNITIES 37
5.2.3.1 Scope of expansion for emerging market players due to divestiture of a few major marketing resource management businesses 37
5.2.3.2 Emerging technology solutions driven by artificial intelligence and machine learning to deliver sustainable omnichannel experience 37
5.2.4 CHALLENGES 37
5.2.4.1 Lack of trust on new marketing technologies 37
5.2.4.2 Dilemma of choosing the right and comprehensive platform 38
5.3 INDUSTRY TRENDS 38
5.3.1 CASE 1: IMPROVING MARKETING BUDGET UTILIZATION THROUGH MONITORING OF MARKETING SPEND AND IDENTIFICATION OF RESOURCE WASTAGE 38
5.3.2 CASE 2: ELIMINATING DUPLICATE SYSTEMS TO REDUCE COST AND CYCLE TIME PROJECTIONS AND INCREASE DIRECT MARKETING OUTPUT 39
5.3.3 CASE 3: ACHIEVING ASSET CENTRALIZATION AND CONSISTENT BRAND COMPLIANCE ACROSS GEOGRAPHIES TO IMPROVE MARKETING PERFORMANCE 39

6 MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT 41
6.1 INTRODUCTION 42
6.2 SOLUTIONS 43
6.2.1 SOLUTIONS: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 43
6.2.2 PLANNING AND BUDGETING MANAGEMENT 44
6.2.3 ASSET MANAGEMENT 45
6.2.4 CHANNEL MARKETING MANAGEMENT 46
6.2.5 PERFORMANCE MANAGEMENT 47
6.3 SERVICES 48
6.3.1 SERVICES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 48
6.3.2 CONSULTING AND IMPLEMENTATION 49
6.3.3 TRAINING, SUPPORT, AND MAINTENANCE 50

7 MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE 52
7.1 INTRODUCTION 53
7.2 LARGE ENTERPRISES 54
7.2.1 LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 54
7.3 SMALL AND MEDIUM-SIZED ENTERPRISES 55
7.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 55
?

8 MARKETING RESOURCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE 57
8.1 INTRODUCTION 58
8.2 ON PREMISES 59
8.2.1 ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 59
8.3 CLOUD 60
8.3.1 CLOUD: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 60

9 MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL 62
9.1 INTRODUCTION 63
9.2 BANKING, FINANCIAL SERVICES AND INSURANCE 64
9.2.1 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 64
9.3 CONSUMER GOODS AND RETAIL 66
9.3.1 CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 66
9.4 MANUFACTURING 67
9.4.1 MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 67
9.5 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES 68
9.5.1 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET DRIVER 68
9.6 TELECOMMUNICATIONS 70
9.6.1 TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 70
9.7 HEALTHCARE AND LIFE SCIENCES 71
9.7.1 HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 71
9.8 MEDIA AND ENTERTAINMENT 72
9.8.1 MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 72
9.9 TRAVEL AND HOSPITALITY 73
9.9.1 TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 73
9.10 EDUCATION 75
9.10.1 SERVICES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 75
9.11 ENERGY AND UTILITIES 76
9.11.1 ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 76
9.12 OTHERS 77
?

10 MARKETING RESOURCE MANAGEMENT MARKET, BY REGION 78
10.1 INTRODUCTION 79
10.2 NORTH AMERICA 80
10.2.1 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 80
10.2.2 UNITED STATES 85
10.2.3 CANADA 87
10.3 EUROPE 90
10.3.1 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 91
10.3.2 UNITED KINGDOM 94
10.3.3 REST OF EUROPE 94
10.4 ASIA PACIFIC 94
10.4.1 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 94
10.4.2 INDIA 98
10.4.3 REST OF ASIA PACIFIC 98
10.5 MIDDLE EAST AND AFRICA 99
10.5.1 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 99
10.5.2 SAUDI ARABIA 102
10.5.3 REST OF MIDDLE EAST AND AFRICA 102
10.6 LATIN AMERICA 102
10.6.1 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 103
10.6.2 BRAZIL 106
10.6.3 REST OF LATIN AMERICA 106

11 COMPETITIVE LANDSCAPE 107
11.1 INTRODUCTION 107
11.2 COMPETITIVE SCENARIO 108
11.2.1 NEW PRODUCT/SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS 108
11.2.2 PARTNERSHIPS AND AGREEMENTS 110
11.2.3 ACQUISITIONS 111
11.3 COMPETITIVE LEADERSHIP MAPPING 111
11.3.1 VISIONARY LEADERS 112
11.3.2 DYNAMIC DIFFERENTIATORS 112
11.3.3 INNOVATORS 112
11.3.4 EMERGING COMPANIES 112
?

12 COMPANY PROFILES 114
12.1 INTRODUCTION 114
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis,)*
12.2 SAP 114
12.3 SAS 118
12.4 APRIMO 121
12.5 BRANDMAKER 125
12.6 WORKFRONT 127
12.7 HCL TECHNOLOGIES 131
12.8 ORACLE 134
12.9 ALLOCADIA 137
12.10 PERCOLATE 139
12.11 ADOBE 141
12.12 INFOR 143
12.13 NORTHPLAINS 145
12.14 BROADRIDGE 146
12.15 SITECORE 147
12.16 CONTENTSERV 148
12.17 BYNDER 149
12.18 CENSHARE 150
12.19 MARCOMCENTRAL 151
12.20 ELATERAL 152
12.21 CAPITAL ID 152
12.22 WEDIA 153
12.23 NEWSCRED 153
12.24 INMOTIONNOW 154
12.25 SIMPLE 154
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, might not be captured in case of unlisted companies.
12.26 RIGHT TO WIN 155
13 APPENDIX 156
13.1 DISCUSSION GUIDE 156
13.2 KNOWLEDGE STORE 160
13.3 AVAILABLE CUSTOMIZATIONS 162
13.4 RELATED REPORTS 162
13.5 AUTHOR DETAILS 163



List of Figures



FIGURE 1 GLOBAL MARKETING RESOURCE MANAGEMENT MARKET: RESEARCH DESIGN 20
FIGURE 2 MARKETING RESOURCE MANAGEMENT MARKET: TOP-DOWN AND
BOTTOM-UP APPROACHES 23
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: REVENUE GENERATION FROM MARKETING RESOURCE MANAGEMENT SOLUTIONS AND SERVICES VENDORS 24
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: ILLUSTRATIVE EXAMPLE OF
ORACLE (2019) 25
FIGURE 5 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE 26
FIGURE 6 MARKETING RESOURCE MANAGEMENT MARKET SNAPSHOT BY COMPONENT (2020) 30
FIGURE 7 MARKETING RESOURCE MANAGEMENT MARKET SNAPSHOT BY DEPLOYMENT TYPE (2020) 30
FIGURE 8 MARKETING RESOURCE MANAGEMENT MARKET SNAPSHOT BY ORGANIZATION SIZE (2020) 31
FIGURE 9 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2020 31
FIGURE 10 NEED TO IMPROVE MARKETING OPERATIONS THROUGH PROPER MANAGEMENT OF MARKETING RESOURCES IN REAL TIME TO DRIVE THE GROWTH OF THE MARKETING RESOURCE MANAGEMENT MARKET 32
FIGURE 11 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL TO ACCOUNT FOR THE HIGHEST MARKET SHARES DURING THE FORECAST PERIOD 33
FIGURE 12 MARKETING RESOURCE MANAGEMENT MARKET IN INDIA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 33
FIGURE 13 MARKETING RESOURCE MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 35
FIGURE 14 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING
THE FORECAST PERIOD 42
FIGURE 15 TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 48
FIGURE 16 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 53
FIGURE 17 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 58
FIGURE 18 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
FIGURE 19 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 79
FIGURE 20 NORTH AMERICA: MARKET SNAPSHOT 81
FIGURE 21 ASIA PACIFIC: MARKET SNAPSHOT 95
FIGURE 22 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE MARKETING RESOURCE MANAGEMENT MARKET, 2018–2020 107
FIGURE 23 MARKETING RESOURCE MANAGEMENT MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2020 113
FIGURE 24 SAP: COMPANY SNAPSHOT 115
FIGURE 25 SAP: SWOT ANALYSIS 117
FIGURE 26 SAS: COMPANY SNAPSHOT 118
FIGURE 27 SAS: SWOT ANALYSIS 120
FIGURE 28 APRIMO: SWOT ANALYSIS 124
FIGURE 29 BRANDMAKER: SWOT ANALYSIS 126
FIGURE 30 WORKFRONT: SWOT ANALYSIS 130
FIGURE 31 HCL TECHNOLOGIES: COMPANY SNAPSHOT 131
FIGURE 32 ORACLE: COMPANY SNAPSHOT 134
FIGURE 33 ADOBE: COMPANY SNAPSHOT 141
FIGURE 34 INFOR: COMPANY SNAPSHOT 143

 

List of Tables



TABLE 1 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 42
TABLE 2 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION 2018–2025 (USD MILLION) 43
TABLE 3 PLANNING AND BUDGET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 44
TABLE 4 NORTH AMERICA: PLANNING AND BUDGET MANAGEMENT, BY COUNTRY 2018–2025 (USD MILLION) 44
TABLE 5 ASSET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY REGION, 2018–2025 (USD MILLION) 45
TABLE 6 NORTH AMERICA: ASSET MANAGEMENT MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 45
TABLE 7 CHANNEL MARKETING MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 46
TABLE 8 NORTH AMERICA: CHANNEL MARKETING MANAGEMENT MARKET SIZE BY COUNTRY, 2018–2025 (USD MILLION) 46
TABLE 9 PERFORMANCE MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 47
TABLE 10 NORTH AMERICA: PERFORMANCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 47
TABLE 11 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE 2018–2025 (USD MILLION) 48
TABLE 12 CONSULTING AND IMPLEMENTATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 49
TABLE 13 NORTH AMERICA: CONSULTING AND IMPLEMENTATION MARKET SIZE BY COUNTRY, 2018–2025 (USD MILLION) 49
TABLE 14 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 50
TABLE 15 NORTH AMERICA: TRAINING, SUPPORT, AND MAINTENANCE MARKET SIZE BY COUNTRY, 2018–2025 (USD MILLION) 50
TABLE 16 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 53
TABLE 17 LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY REGION, 2018–2025 (USD MILLION) 54
TABLE 18 NORTH AMERICA LARGE ENTERPRISES MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 55
TABLE 19 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 56
TABLE 20 NORTH AMERICA: SMALL AND MEDIUM-SIZED ENTERPRISES MARKET SIZE BY COUNTRY, 2018–2025 (USD MILLION) 56
TABLE 21 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION) 58
TABLE 22 ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 59
TABLE 23 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 60
TABLE 24 CLOUD: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY REGION, 2018–2025 (USD MILLION) 61
TABLE 25 NORTH AMERICA: CLOUD MARKET SIZE: BY COUNTRY, 2018–2025 (USD MILLION) 61
TABLE 26 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 64
TABLE 27 BANKING, FINANCIAL SERVICES AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 65
TABLE 28 NORTH AMERICA: BANKING, FINANCIAL SERVICES AND INSURANCE MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 65
TABLE 29 CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 66
TABLE 30 NORTH AMERICA: CONSUMER GOODS AND RETAIL MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 66
TABLE 31 MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY REGION, 2018–2025 (USD MILLION) 67
TABLE 32 NORTH AMERICA: MANUFACTURING MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 68
TABLE 33 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 69
TABLE 34 NORTH AMERICA: INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 69
TABLE 35 TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY REGION, 2018–2025 (USD MILLION) 70
TABLE 36 NORTH AMERICA: TELECOMMUNICATIONS MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 70
TABLE 37 HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 71
TABLE 38 NORTH AMERICA: HEALTHCARE AND LIFE SCIENCES MARKET SIZE BY COUNTRY, 2018–2025 (USD MILLION) 72
TABLE 39 MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 72
TABLE 40 NORTH AMERICA: MEDIA AND ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 73
TABLE 41 TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 74
TABLE 42 NORTH AMERICA: TRAVEL AND HOSPITALITY MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 74
TABLE 43 EDUCATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 75
TABLE 44 NORTH AMERICA: EDUCATION MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 75
TABLE 45 ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY REGION, 2018–2025 (USD MILLION) 76
TABLE 46 NORTH AMERICA: ENERGY AND UTILITIES MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 76
TABLE 47 OTHERS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 77
TABLE 48 NORTH AMERICA: OTHERS MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 77
TABLE 49 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 80
TABLE 50 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY COMPONENT, 2018–2025 (USD MILLION) 81
TABLE 51 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SOLUTION, 2018–2025 (USD MILLION) 82
TABLE 52 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SERVICE, 2018–2025 (USD MILLION) 82
TABLE 53 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 83
TABLE 54 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION) 83
TABLE 55 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 84
TABLE 56 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY COUNTRY 2018–2025 (USD MILLION) 84
TABLE 57 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY COMPONENT, 2018–2025 (USD MILLION) 85
TABLE 58 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SOLUTION, 2018–2025 (USD MILLION) 85
TABLE 59 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SERVICE, 2018–2025 (USD MILLION) 86
TABLE 60 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 86
TABLE 61 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION) 86
TABLE 62 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 87
TABLE 63 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY COMPONENT, 2018–2025 (USD MILLION) 88
TABLE 64 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SOLUTION, 2018–2025 (USD MILLION) 88
TABLE 65 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SERVICE, 2018–2025 (USD MILLION) 88
TABLE 66 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 89
TABLE 67 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION) 89
TABLE 68 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 90
TABLE 69 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY COMPONENT, 2018–2025 (USD MILLION) 91
TABLE 70 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SOLUTION, 2018–2025 (USD MILLION) 91
TABLE 71 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SERVICE, 2018–2025 (USD MILLION) 92
TABLE 72 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 92
TABLE 73 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION) 92
TABLE 74 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 93
TABLE 75 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY COUNTRY, 2018–2025 (USD MILLION) 93
TABLE 76 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY COMPONENT, 2018–2025 (USD MILLION) 95
TABLE 77 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SOLUTION, 2018–2025 (USD MILLION) 96
TABLE 78 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SERVICE, 2018–2025 (USD MILLION) 96
TABLE 79 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 96
TABLE 80 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION) 97
TABLE 81 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 97
TABLE 82 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY COUNTRY, 2018–2025 (USD MILLION) 98
TABLE 83 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 99
TABLE 84 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2018–2025 (USD MILLION) 100
TABLE 85 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 100
TABLE 86 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 100
TABLE 87 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION) 101
TABLE 88 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 101
TABLE 89 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 102
TABLE 90 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY COMPONENT, 2018–2025 (USD MILLION) 103
TABLE 91 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SOLUTION, 2018–2025 (USD MILLION) 103
TABLE 92 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY SERVICE, 2018–2025 (USD MILLION) 104
TABLE 93 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 104
TABLE 94 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY DEPLOYMENT TYPE, 2018–2025 (USD MILLION) 104
TABLE 95 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 105
TABLE 96 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE BY COUNTRY 2018–2025 (USD MILLION) 105
TABLE 97 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2020 108
TABLE 98 PARTNERSHIPS AND AGREEMENTS, 2019–2020 110
TABLE 99 ACQUISITIONS, 2020 111
TABLE 100 EVALUATION CRITERIA 111