Table of Content


Table of Contents

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 10
1.2.1 Overview of Market Research Methodology 10
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 12
1.2.6 Market Size/Share Estimation 13
1.2.7 Research Limitations 14
1.3 Executive Summary 15

2 Market Overview and Dynamics 17
2.1 Market Size and Forecast 17
2.2 Major Growth Drivers 18
2.3 Market Restraints and Challenges 21
2.4 Emerging Opportunities and Market Trends 24
2.5 Porter’s Fiver Forces Analysis 27

3 Segmentation of Europe Market by Component 31
3.1 Market Overview by Component 31
3.2 Hardware 33
3.3 Software 35

4 Segmentation of Europe Market by Technology 36
4.1 Market Overview by Technology 36
4.2 Augmented Reality (AR) 38
4.3 Virtual Reality (VR) 41

5 Segmentation of Europe Market by Application 43
5.1 Market Overview by Application 43
5.2 Manufacturing & Supply 45
5.3 Research & Development 46
5.4 Marketing & Sales 47
5.5 Aftermarket Service 48
5.6 Support Functions & Training 49
5.7 Other Applications 50

6 Segmentation of Europe Market by Vehicle Type 51
6.1 Market Overview by Vehicle Type 51
6.2 Passenger Vehicles 53
6.3 Commercial Vehicles 54

7 Segmentation of Europe Market by Driving Autonomy 55
7.1 Market Overview by Driving Autonomy 55
7.2 Conventional Driving 57
7.3 Autonomous & Semi-autonomous Driving 58

8 European Market 2019-2026 by Country 59
8.1 Overview of European Market 59
8.2 UK 62
8.3 France 64
8.4 Germany 66
8.5 Spain 68
8.6 Italy 70
8.7 Russia 72
8.8 Rest of European Market 74

9 Competitive Landscape 76
9.1 Overview of Key Vendors 76
9.2 New Product Launch, Partnership, Investment, and M&A 79
9.3 Company Profiles 80
Bosch 80
Continental 82
DENSO 83
Garmin 84
General Motors (GM) 85
HARMAN International 86
HTC 87
Hyundai Motor Company 88
Jaguar 89
Mercedes-Benz 90
Microsoft 91
Nippon Seiki 92
NVIDIA 93
Panasonic 94
Unity 95
Visteon 96
Volkswagen 97

10 Investing in Europe Market: Risk Assessment and Management 98
10.1 Risk Evaluation of Europe Market 98
10.2 Critical Success Factors (CSFs) 101
Related Reports and Products 104



List of Figures



Figure 1. Research Method Flow Chart 10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 15
Figure 4. Europe Automotive AR and VR Market, 2019-2026, $ mn 17
Figure 5. Primary Drivers and Impact Factors of Europe Automotive AR and VR Market 18
Figure 6. Primary Restraints and Impact Factors of Europe Automotive AR and VR Market 21
Figure 7. Porter’s Fiver Forces Analysis of Europe Automotive AR and VR Market 27
Figure 8. Breakdown of Europe Automotive AR and VR Market by Component, 2019-2026, % of Revenue 31
Figure 9. Contribution to Europe 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 32
Figure 10. Europe Automotive AR and VR Market: Hardware, 2015-2026, $ mn 33
Figure 11. Europe Automotive AR and VR Market: Software, 2015-2026, $ mn 35
Figure 12. Breakdown of Europe Automotive AR and VR Market by Technology, 2019-2026, % of Revenue 36
Figure 13. Contribution to Europe 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 37
Figure 14. Europe Automotive AR and VR Market: Augmented Reality (AR), 2015-2026, $ mn 38
Figure 15. Europe Automotive AR and VR Market: Virtual Reality (VR), 2015-2026, $ mn 41
Figure 16. Breakdown of Europe Automotive AR and VR Market by Application, 2019-2026, % of Revenue 43
Figure 17. Contribution to Europe 2020-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%) 44
Figure 18. Europe Automotive AR and VR Market: Manufacturing & Supply, 2015-2026, $ mn 45
Figure 19. Europe Automotive AR and VR Market: Research & Development, 2015-2026, $ mn 46
Figure 20. Europe Automotive AR and VR Market: Marketing & Sales, 2015-2026, $ mn 47
Figure 21. Europe Automotive AR and VR Market: Aftermarket Service, 2015-2026, $ mn 48
Figure 22. Europe Automotive AR and VR Market: Support Functions & Training, 2015-2026, $ mn 49
Figure 23. Europe Automotive AR and VR Market: Other Applications, 2015-2026, $ mn 50
Figure 24. Breakdown of Europe Automotive AR and VR Market by Vehicle Type, 2019-2026, % of Revenue 51
Figure 25. Contribution to Europe 2020-2026 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%) 52
Figure 26. Europe Automotive AR and VR Market: Passenger Vehicles, 2015-2026, $ mn 53
Figure 27. Europe Automotive AR and VR Market: Commercial Vehicles, 2015-2026, $ mn 54
Figure 28. Breakdown of Europe Automotive AR and VR Market by Driving Autonomy, 2019-2026, % of Revenue 55
Figure 29. Contribution to Europe 2020-2026 Cumulative Revenue by Driving Autonomy, Value ($ mn) and Share (%) 56
Figure 30. Europe Automotive AR and VR Market: Conventional Driving, 2015-2026, $ mn 57
Figure 31. Europe Automotive AR and VR Market: Autonomous & Semi-autonomous Driving, 2015-2026, $ mn 58
Figure 32. Breakdown of European Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue 60
Figure 33. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 61
Figure 34. Automotive AR & VR Market in UK, 2015-2026, $ mn 62
Figure 35. Automotive AR & VR Market in France, 2015-2026, $ mn 64
Figure 36. Automotive AR & VR Market in Germany, 2015-2026, $ mn 66
Figure 37. Automotive AR & VR Market in Spain, 2015-2026, $ mn 68
Figure 38. Automotive AR & VR Market in Italy, 2015-2026, $ mn 70
Figure 39. Automotive AR & VR Market in Russia, 2015-2026, $ mn 72
Figure 40. Automotive AR & VR Market in Rest of Europe, 2015-2026, $ mn 74
Figure 41. Growth Stage of Europe Automotive AR and VR Industry over the Forecast Period 76

 

List of Tables



Table 1. Snapshot of Europe Automotive AR and VR Market, 2019-2026 16
Table 2. Main Product Trends and Market Opportunities in Europe Automotive AR and VR Market 24
Table 3. Europe Automotive AR and VR Market by Component, 2015-2026, $ mn 31
Table 4. Europe Automotive AR and VR Market: Hardware by Type, 2015-2026, $ bn 34
Table 5. Europe Automotive AR and VR Market: Software by Type, 2015-2026, $ bn 35
Table 6. Europe Automotive AR and VR Market by Technology, 2015-2026, $ mn 36
Table 7. Europe Automotive AR Market by Technology, 2015-2026, $ mn 39
Table 8. Europe Automotive AR Market: Marker-based Augmented Reality by Technology, 2015-2026, $ mn 39
Table 9. Europe Automotive AR Market: Markerless Augmented Reality by Technology, 2015-2026, $ mn 39
Table 10. Europe Automotive AR Market by Device Type, 2015-2026, $ mn 40
Table 11. Europe Automotive VR Market by Technology, 2015-2026, $ mn 42
Table 12. Europe Automotive VR Market by Device Type, 2015-2026, $ mn 42
Table 13. Europe Automotive AR and VR Market by Application, 2015-2026, $ mn 43
Table 14. Europe Automotive AR and VR Market by Vehicle Type, 2015-2026, $ mn 51
Table 15. Europe Automotive AR and VR Market by Driving Autonomy, 2015-2026, $ mn 55
Table 16. Europe Automotive AR & VR Market by Country, 2015-2026, $ mn 61
Table 17. UK Augmented Reality Market by Technology, 2015-2026, $ mn 63
Table 18. UK Automotive AR & VR Market by Application, 2015-2026, $ mn 63
Table 19. UK Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 63
Table 20. France Augmented Reality Market by Technology, 2015-2026, $ mn 65
Table 21. France Automotive AR & VR Market by Application, 2015-2026, $ mn 65
Table 22. France Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 65
Table 23. Germany Augmented Reality Market by Technology, 2015-2026, $ mn 67
Table 24. Germany Automotive AR & VR Market by Application, 2015-2026, $ mn 67
Table 25. Germany Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 67
Table 26. Spain Augmented Reality Market by Technology, 2015-2026, $ mn 69
Table 27. Spain Automotive AR & VR Market by Application, 2015-2026, $ mn 69
Table 28. Spain Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 69
Table 29. Italy Augmented Reality Market by Technology, 2015-2026, $ mn 71
Table 30. Italy Automotive AR & VR Market by Application, 2015-2026, $ mn 71
Table 31. Italy Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 71
Table 32. Russia Augmented Reality Market by Technology, 2015-2026, $ mn 73
Table 33. Russia Automotive AR & VR Market by Application, 2015-2026, $ mn 73
Table 34. Russia Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn 73
Table 35. Automotive AR & VR Market in Rest of Europe by Country, 2015-2026, $ mn 75
Table 36. Bosch: Company Snapshot 80
Table 37. Bosch: Business Segmentation 80
Table 38. Bosch: Product Portfolio 81
Table 39. Bosch: Revenue, 2016-2018, $ mn 81
Table 40. Bosch: Recent Developments 81
Table 41. Risk Evaluation for Investing in Europe Market, 2019-2026 99
Table 42. Critical Success Factors and Key Takeaways 102