List of Figures

FIGURE 1 CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN 23
FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 25
FIGURE 3 DATA TRIANGULATION 26
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE CUSTOMER DATA PLATFORM MARKET 28
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 BOTTOM-UP
(SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF
THE CUSTOMER DATA PLATFORM MARKET 29
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 BOTTOM-UP
(DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR AVERAGE SELLING PRICE 30
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3 BOTTOM-UP
(DEMAND SIDE): PRODUCTS/SOLUTIONS/SERVICES SOLD AND THEIR
AVERAGE SELLING PRICE 31
FIGURE 8 CUSTOMER DATA PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 32
FIGURE 9 FACTOR ANALYSIS 33
FIGURE 10 CUSTOMER DATA PLATFORM MARKET: ASSUMPTIONS 35
FIGURE 11 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY COMPONENT 38
FIGURE 12 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY SERVICE 38
FIGURE 13 CUSTOMER DATA PLATFORM SNAPSHOT, BY DEPLOYMENT MODE 39
FIGURE 14 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY ORGANIZATION SIZE 39
FIGURE 15 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY APPLICATION 39
FIGURE 16 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY VERTICAL 40
FIGURE 17 CUSTOMER DATA PLATFORM MARKET SNAPSHOT, BY REGION 40
FIGURE 18 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES
BY ENTERPRISES AND PROLIFERATION OF CUSTOMER CHANNELS TO BE
THE KEY FACTORS DRIVING THE OVERALL GROWTH OF THE CUSTOMER
DATA PLATFORM MARKET 41
FIGURE 19 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 42
FIGURE 20 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2020 42
FIGURE 21 CUSTOMER RETENTION & ENGAGEMENT APPLICATION AND TRAVEL & HOSPITALITY INDUSTRY VERTICAL IN NORTH AMERICA ACCOUNTED FOR
THE HIGHEST SHARES IN THE CUSTOMER DATA PLATFORM MARKET IN 2020 43
FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER
DATA PLATFORM MARKET 44
FIGURE 23 CUSTOMER DATA PLATFORM FUNCTIONALITY 54
FIGURE 24 PLATFORM SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING
THE FORECAST PERIOD 58
FIGURE 25 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 60
FIGURE 26 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 64
FIGURE 27 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 68
FIGURE 28 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 72
FIGURE 29 TRAVEL AND HOSPITALITY INDUSTRY VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 81
FIGURE 30 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD 93
FIGURE 31 INDIA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 94
FIGURE 32 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 94
FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT 96
FIGURE 34 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 96
FIGURE 35 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 106
FIGURE 36 ASIA PACIFIC: MARKET SNAPSHOT 117
FIGURE 37 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 118
FIGURE 38 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 128
FIGURE 39 CUSTOMER RETENTION AND ENGAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 132
FIGURE 40 CUSTOMER DATA PLATFORM MARKET (STARTUP), COMPETITIVE LEADERSHIP MAPPING, 2020 138
FIGURE 41 ORACLE: COMPANY SNAPSHOT 139
FIGURE 42 ORACLE: SWOT ANALYSIS 142
FIGURE 43 SAP: COMPANY SNAPSHOT 143
FIGURE 44 SAP: SWOT ANALYSIS 146
FIGURE 45 ADOBE: COMPANY SNAPSHOT 147
FIGURE 46 ADOBE: SWOT ANALYSIS 149
FIGURE 47 SALESFORCE: COMPANY SNAPSHOT 150
FIGURE 48 SALESFORCE: SWOT ANALYSIS 152
FIGURE 49 MICROSOFT: COMPANY SNAPSHOT 153
FIGURE 50 MICROSOFT: SWOT ANALYSIS 155
FIGURE 51 SAS INSTITUTE: COMPANY SNAPSHOT 156
FIGURE 52 TERADATA: COMPANY SNAPSHOT 158
FIGURE 53 NICE: COMPANY SNAPSHOT 160

 

List of Tables

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2019 22
TABLE 2 EVALUATION CRITERIA 34
TABLE 3 CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH 2020–2025 (USD MILLION) 38
TABLE 4 ANALYSIS OF PRODUCT PORTFOLIO OF MAJOR PLAYERS IN THE CUSTOMER DATA PLATFORM MARKET 53
TABLE 5 CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 58
TABLE 6 PLATFORM: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 59
TABLE 7 SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY TYPE 2018–2025 (USD MILLION) 60
TABLE 8 SERVICES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 61
TABLE 9 CONSULTING MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 61
TABLE 10 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 62
TABLE 11 CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE 2018–2025 (USD MILLION) 65
TABLE 12 CLOUD: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 65
TABLE 13 ON-PREMISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION 2018–2025 (USD MILLION) 66
TABLE 14 CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE 2018–2025 (USD MILLION) 69
TABLE 15 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 69
TABLE 16 LARGE ENTERPRISES: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 70
TABLE 17 CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION 2020–2025 (USD MILLION) 73
TABLE 18 PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 73
TABLE 19 PREDICTIVE ANALYTICS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 74
TABLE 20 CUSTOMER ENGAGEMENT AND RETENTION: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 75
TABLE 21 MARKETING DATA SEGMENTATION: CUSTOMER DATA PLATFORM MARKET SIZE BY REGION, 2020–2025 (USD MILLION) 76
TABLE 22 SECURITY MANAGEMENT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 77
TABLE 23 OTHERS: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION 2020–2025 (USD MILLION) 78
TABLE 24 CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL 2020–2025 (USD MILLION) 81
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TABLE 25 BANKING, FINANCIAL SERVICES, AND INSURANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 82
TABLE 26 RETAIL AND ECOMMERCE: CUSTOMER DATA PLATFORM MARKET SIZE BY REGION, 2020–2025 (USD MILLION) 83
TABLE 27 MEDIA AND ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET SIZE BY REGION, 2020–2025 (USD MILLION) 84
TABLE 28 TRAVEL AND HOSPITALITY: CUSTOMER DATA PLATFORM MARKET SIZE BY REGION, 2020–2025 (USD MILLION) 85
TABLE 29 TELECOM AND IT: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION 2020–2025 (USD MILLION) 86
TABLE 30 HEALTHCARE: CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION 2020–2025 (USD MILLION) 87
TABLE 31 OTHER INDUSTRY VERTICALS: CUSTOMER DATA PLATFORM MARKET SIZE BY REGION, 2020–2025 (USD MILLION) 89
TABLE 32 CUSTOMER DATA PLATFORM MARKET SIZE, BY REGION 2020–2025 (USD MILLION) 95
TABLE 33 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 98
TABLE 34 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE 2020–2025 (USD MILLION) 98
TABLE 35 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION) 98
TABLE 36 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 99
TABLE 37 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 99
TABLE 38 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 100
TABLE 39 NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 100
TABLE 40 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 101
TABLE 41 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE 2020–2025 (USD MILLION) 101
TABLE 42 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION) 102
TABLE 43 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 102
TABLE 44 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 102
TABLE 45 UNITED STATES: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 103
TABLE 46 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT 2020–2025 (USD MILLION) 103
TABLE 47 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE 2020–2025 (USD MILLION) 104
TABLE 48 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION 2020–2025 (USD MILLION) 104
TABLE 49 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 104
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TABLE 50 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 105
TABLE 51 CANADA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 105
TABLE 52 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 107
TABLE 53 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE 2018–2025 (USD MILLION) 107
TABLE 54 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION 2018–2025 (USD MILLION) 107
TABLE 55 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 108
TABLE 56 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 108
TABLE 57 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 109
TABLE 58 EUROPE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 109
TABLE 59 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 110
TABLE 60 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE, 2018–2025 (USD MILLION) 110
TABLE 61 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 111
TABLE 62 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 111
TABLE 63 UNITED KINGDOM: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 111
TABLE 64 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 112
TABLE 65 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE 2018–2025 (USD MILLION) 112
TABLE 66 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION 2018–2025 (USD MILLION) 113
TABLE 67 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 113
TABLE 68 GERMANY: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 113
TABLE 69 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT 2018–2025 (USD MILLION) 114
TABLE 70 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE 2018–2025 (USD MILLION) 114
TABLE 71 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION 2018–2025 (USD MILLION) 115
TABLE 72 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 115
TABLE 73 FRANCE: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 115
TABLE 74 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT 2020–2025 (USD MILLION) 118
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TABLE 75 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE 2020–2025 (USD MILLION) 118
TABLE 76 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION 2020–2025 (USD MILLION) 119
TABLE 77 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 119
TABLE 78 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 119
TABLE 79 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2020–2025 (USD MILLION) 120
TABLE 80 ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY 2020–2025 (USD MILLION) 120
TABLE 81 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT 2020–2025 (USD MILLION) 121
TABLE 82 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE 2020–2025 (USD MILLION) 121
TABLE 83 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION 2020–2025 (USD MILLION) 122
TABLE 84 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 122
TABLE 85 CHINA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 122
TABLE 86 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT 2020–2025 (USD MILLION) 123
TABLE 87 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE 2020–2025(USD MILLION) 123
TABLE 88 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION 2020–2025 (USD MILLION) 124
TABLE 89 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 124
TABLE 90 JAPAN: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 124
TABLE 91 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT 2020–2025 (USD MILLION) 125
TABLE 92 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE 2020–2025 (USD MILLION) 126
TABLE 93 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION 2020–2025 (USD MILLION) 126
TABLE 94 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION) 126
TABLE 95 INDIA: CUSTOMER DATA PLATFORM MARKET SIZE, BY ORGANIZATION SIZE 2020–2025 (USD MILLION) 127
TABLE 96 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE BY COMPONENT, 2018–2025 (USD MILLION) 128
TABLE 97 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE BY SERVICE, 2018–2025 (USD MILLION) 129
TABLE 98 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE BY APPLICATION, 2018–2025 (USD MILLION) 129
TABLE 99 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 129
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TABLE 100 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 130
TABLE 101 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 130
TABLE 102 MIDDLE EAST AND AFRICA: CUSTOMER DATA PLATFORM MARKET SIZE BY COUNTRY, 2018–2025 (USD MILLION) 131
TABLE 103 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 132
TABLE 104 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY SERVICE 2018–2025 (USD MILLION) 133
TABLE 105 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 133
TABLE 106 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 134
TABLE 107 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 134
TABLE 108 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION) 134
TABLE 109 LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET SIZE, BY COUNTRY 2018–2025 (USD MILLION) 135