Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 10
1.2.1 Overview of Market Research Methodology 10
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 12
1.2.6 Market Size/Share Estimation 13
1.2.7 Research Limitations 14
1.3 Executive Summary 15

2 Market Overview and Dynamics 18
2.1 Market Size and Forecast 18
2.2 Major Growth Drivers 20
2.3 Market Restraints and Challenges 25
2.4 Emerging Opportunities and Market Trends 28
2.5 Porter’s Fiver Forces Analysis 31

3 Segmentation of Europe Market by Product Type 35
3.1 Market Overview by Product Type 35
3.2 Extension 37
3.3 Standalone 38
3.4 Classical 39

4 Segmentation of Europe Market by Operating System 40
4.1 Market Overview by Operating System 40
4.2 WatchOS 42
4.3 Tizen 43
4.4 Android 44
4.5 Real-time Operating System (RTOS) 45
4.6 Other Operating Systems 46

5 Segmentation of Europe Market by User Gender 47
5.1 Market Overview by User Gender 47
5.2 Men 49
5.3 Women 50

6 Segmentation of Europe Market by Age Group 51
6.1 Market Overview by Age Group 51
6.2 Age <18 53
6.3 Age 18-24 54
6.4 Age 25-34 55
6.5 Age 35-44 56
6.6 Age 45-54 57
6.7 Age >55 58

7 Segmentation of Europe Market by Distribution Channel 59
7.1 Market Overview by Distribution Channel 59
7.2 Online 61
7.3 Offline 62

8 Segmentation of Europe Market by Application 63
8.1 Market Overview by Application 63
8.2 Wellness 65
8.3 Sports 66
8.4 Medical and Healthcare 67
8.5 Personal Assistance 68
8.6 Other Applications 69

9 European Market 2019-2030 by Country 70
9.1 Overview of European Market 70
9.2 Germany 73
9.3 UK 75
9.4 France 77
9.5 Spain 79
9.6 Italy 81
9.7 Rest of European Market 83

10 Competitive Landscape 85
10.1 Overview of Key Vendors 85
10.2 New Product Launch, Partnership, Investment, and M&A 89
10.3 Company Profiles 90
Apple, Inc. 90
ASUSTeK Computer Inc. 92
Connected Device Ltd. 93
Fitbit, Inc 94
Google Inc. 95
Huawei Technologies Co. Ltd. 96
Neptune Pine 97
Pebble Technology Corporation 98
Qualcomm Inc. 99
Razer Inc. 100
Samsung Electronics 101
Sony Corporation 102
Timex Group Inc. 103
Xiaomi 104

11 Investing in Europe Market: Risk Assessment and Management 105
11.1 Risk Evaluation of Europe Market 105
11.2 Critical Success Factors (CSFs) 108
Related Reports and Products 111



List of Figures


Figure 1. Research Method Flow Chart 10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 15
Figure 4. Europe Smartwatch Market, 2019-2030, $ mn 18
Figure 5. Europe Smartwatch Market by Volume, 2019-2030, million units 19
Figure 6. Average Selling Price of Smartwatch, 2019-2030, USD/unit 19
Figure 7. Primary Drivers and Impact Factors of Europe Smartwatch Market 20
Figure 8. GDP per capita in the World, 1960-2018, $ thousand 23
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million 23
Figure 10. Worldwide Connected Devices by Device Type, 2014-2022, billion units 24
Figure 11. Primary Restraints and Impact Factors of Europe Smartwatch Market 25
Figure 12. Porter’s Fiver Forces Analysis of Europe Smartwatch Market 31
Figure 13. Breakdown of Europe Smartwatch Market by Product Type, 2019-2030, % of Revenue 35
Figure 14. Contribution to Europe 2020-2030 Cumulative Revenue by Product Type, Value ($ mn) and Share (%) 36
Figure 15. Europe Smartwatch Market: Extension, 2019-2030, $ mn 37
Figure 16. Europe Smartwatch Market: Standalone, 2019-2030, $ mn 38
Figure 17. Europe Smartwatch Market: Classical, 2019-2030, $ mn 39
Figure 18. Breakdown of Europe Smartwatch Market by Operating System, 2019-2030, % of Revenue 40
Figure 19. Contribution to Europe 2020-2030 Cumulative Revenue by Operating System, Value ($ mn) and Share (%) 41
Figure 20. Europe Smartwatch Market: WatchOS, 2019-2030, $ mn 42
Figure 21. Europe Smartwatch Market: Tizen, 2019-2030, $ mn 43
Figure 22. Europe Smartwatch Market: Android, 2019-2030, $ mn 44
Figure 23. Europe Smartwatch Market: Real-time Operating System (RTOS), 2019-2030, $ mn 45
Figure 24. Europe Smartwatch Market: Other Operating Systems, 2019-2030, $ mn 46
Figure 25. Breakdown of Europe Smartwatch Market by User Gender, 2019-2030, % of Revenue 47
Figure 26. Contribution to Europe 2020-2030 Cumulative Revenue by User Gender, Value ($ mn) and Share (%) 48
Figure 27. Europe Smartwatch Market: Men, 2019-2030, $ mn 49
Figure 28. Europe Smartwatch Market: Women, 2019-2030, $ mn 50
Figure 29. Breakdown of Europe Smartwatch Market by Age Group, 2019-2030, % of Revenue 51
Figure 30. Contribution to Europe 2020-2030 Cumulative Revenue by Age Group, Value ($ mn) and Share (%) 52
Figure 31. Europe Smartwatch Market: Age <18, 2019-2030, $ mn 53
Figure 32. Europe Smartwatch Market: Age 18-24, 2019-2030, $ mn 54
Figure 33. Europe Smartwatch Market: Age 25-34, 2019-2030, $ mn 55
Figure 34. Europe Smartwatch Market: Age 35-44, 2019-2030, $ mn 56
Figure 35. Europe Smartwatch Market: Age 45-54, 2019-2030, $ mn 57
Figure 36. Europe Smartwatch Market: Age >55, 2019-2030, $ mn 58
Figure 37. Breakdown of Europe Smartwatch Market by Distribution Channel, 2019-2030, % of Revenue 59
Figure 38. Contribution to Europe 2020-2030 Cumulative Revenue by Distribution Channel, Value ($ mn) and Share (%) 60
Figure 39. Europe Smartwatch Market: Online, 2019-2030, $ mn 61
Figure 40. Europe Smartwatch Market: Offline, 2019-2030, $ mn 62
Figure 41. Breakdown of Europe Smartwatch Market by Application, 2019-2030, % of Revenue 63
Figure 42. Contribution to Europe 2020-2030 Cumulative Revenue by Application, Value ($ mn) and Share (%) 64
Figure 43. Europe Smartwatch Market: Wellness, 2019-2030, $ mn 65
Figure 44. Europe Smartwatch Market: Sports, 2019-2030, $ mn 66
Figure 45. Europe Smartwatch Market: Medical and Healthcare, 2019-2030, $ mn 67
Figure 46. Europe Smartwatch Market: Personal Assistance, 2019-2030, $ mn 68
Figure 47. Europe Smartwatch Market: Other Applications, 2019-2030, $ mn 69
Figure 48. Breakdown of European Smartwatch Market by Country, 2019 and 2030, % of Revenue 71
Figure 49. Contribution to Europe 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 72
Figure 50. Smartwatch Market in Germany, 2019-2030, $ mn 73
Figure 51. Smartwatch Market in UK, 2019-2030, $ mn 75
Figure 52. Smartwatch Market in France, 2019-2030, $ mn 77
Figure 53. Smartwatch Market in Spain, 2019-2030, $ mn 79
Figure 54. Smartwatch Market in Italy, 2019-2030, $ mn 81
Figure 55. Smartwatch Market in Rest of Europe, 2019-2030, $ mn 83
Figure 56. Growth Stage of Europe Smartwatch Industry over the Forecast Period 85


List of Tables


Table 1. Snapshot of Europe Smartwatch Market, 2019-2030 16
Table 2. Main Product Trends and Market Opportunities in Europe Smartwatch Market 28
Table 3. Europe Smartwatch Market by Product Type, 2019-2030, $ mn 35
Table 4. Europe Smartwatch Market by Operating System, 2019-2030, $ mn 40
Table 5. Europe Smartwatch Market by User Gender, 2019-2030, $ mn 47
Table 6. Europe Smartwatch Market by Age Group, 2019-2030, $ mn 51
Table 7. Europe Smartwatch Market by Distribution Channel, 2019-2030, $ mn 59
Table 8. Europe Smartwatch Market by Application, 2019-2030, $ mn 63
Table 9. Europe Smartwatch Market by Country, 2019-2030, $ mn 72
Table 10. Germany Smartwatch Market by Product Type, 2019-2030, $ mn 74
Table 11. Germany Smartwatch Market by Operating System, 2019-2030, $ mn 74
Table 12. Germany Smartwatch Market by Application, 2019-2030, $ mn 74
Table 13. UK Smartwatch Market by Product Type, 2019-2030, $ mn 76
Table 14. UK Smartwatch Market by Operating System, 2019-2030, $ mn 76
Table 15. UK Smartwatch Market by Application, 2019-2030, $ mn 76
Table 16. France Smartwatch Market by Product Type, 2019-2030, $ mn 78
Table 17. France Smartwatch Market by Operating System, 2019-2030, $ mn 78
Table 18. France Smartwatch Market by Application, 2019-2030, $ mn 78
Table 19. Spain Smartwatch Market by Product Type, 2019-2030, $ mn 80
Table 20. Spain Smartwatch Market by Operating System, 2019-2030, $ mn 80
Table 21. Spain Smartwatch Market by Application, 2019-2030, $ mn 80
Table 22. Italy Smartwatch Market by Product Type, 2019-2030, $ mn 82
Table 23. Italy Smartwatch Market by Operating System, 2019-2030, $ mn 82
Table 24. Italy Smartwatch Market by Application, 2019-2030, $ mn 82
Table 25. Smartwatch Market in Rest of Europe by Country, 2019-2030, $ mn 84
Table 26. Breakdown of Europe Market by Key Vendor, 2019, % 87
Table 27. Apple, Inc.: Company Snapshot 90
Table 28. Apple, Inc.: Business Segmentation 90
Table 29. Apple, Inc.: Product Portfolio 91
Table 30. Apple, Inc.: Revenue, 2016-2018, $ mn 91
Table 31. Apple, Inc.: Recent Developments 91
Table 32. Risk Evaluation for Investing in Europe Market, 2019-2030 106
Table 33. Critical Success Factors and Key Takeaways 109