List of Figures

FIGURE 1 EYE-TRACKING MARKET SEGMENTATION 18
FIGURE 2 PROCESS FLOW: EYE-TRACKING MARKET SIZE ESTIMATION 21
FIGURE 3 EYE-TRACKING MARKET: RESEARCH DESIGN 22
FIGURE 4 EYE-TRACKING MARKET: BOTTOM-UP APPROACH 26
FIGURE 5 EYE-TRACKING MARKET: TOP-DOWN APPROACH 27
FIGURE 6 DATA TRIANGULATION 28
FIGURE 7 EYE-TRACKING MARKET, 2017–2025 (USD MILLION) 31
FIGURE 8 HARDWARE SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE BY 2025 31
FIGURE 9 REMOTE EYE TRACKERS TO HOLD LARGEST SIZE OF EYE-TRACKING MARKET
BY 2025 32
FIGURE 10 ASSISTIVE COMMUNICATION TO ACCOUNT FOR LARGEST MARKET SIZE IN 2025 33
FIGURE 11 CONSUMER ELECTRONICS IS EXPECTED TO GROW AT FASTEST RATE DURING FORECAST PERIOD 33
FIGURE 12 NORTH AMERICA CAPTURED LARGEST SHARE OF EYE-TRACKING MARKET IN 2019 34
FIGURE 13 INCREASING ADOPTION OF EYE-TRACKING TECHNOLOGY IN APAC DRIVING MARKET GROWTH 35
FIGURE 14 MOBILE TYPE MARKET TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 35
FIGURE 15 RETAIL & ADVERTISEMENT VERTICAL TO HOLD LARGEST SHARE OF EYE-TRACKING MARKET IN NORTH AMERICA IN 2025 36
FIGURE 16 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION MARKET TO GROW AT SIGNIFICANT CAGR FROM 2020 TO 2025 37
FIGURE 17 US TO HOLD LARGEST SHARE OF EYE-TRACKING MARKET IN 2020 37
FIGURE 18 EYE-TRACKING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 38
FIGURE 19 IMPACT ANALYSIS: DRIVERS 40
FIGURE 20 IMPACT ANALYSIS: OPPORTUNITIES 42
FIGURE 21 IMPACT ANALYSIS: RESTRAINTS AND CHALLENGES 43
FIGURE 22 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING COMPONENT AND SYSTEM MANUFACTURING PHASES 44
FIGURE 23 EYE-TRACKING MARKET SEGMENTATION, BY OFFERING 47
FIGURE 24 MOBILE EYE-TRACKING SEGMENT TO WITNESS HIGH GROWTH IN EYE-TRACKING MARKET FOR SOFTWARE 50
FIGURE 25 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION TO DOMINATE IN EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES DURING FORECAST PERIOD 52
FIGURE 26 EYE-TRACKING MARKET SEGMENTATION, BY TRACKING TYPE 55
FIGURE 27 AUTOMOTIVE & TRANSPORTATION VERTICAL IS EXPECTED GROW AT HIGHEST CAGR IN REMOTE EYE-TRACKING MARKET DURING FORECAST PERIOD 58
FIGURE 28 CONSUMER ELECTRONICS VERTICAL IS EXPECTED TO GROW AT HIGHEST CAGR IN MOBILE EYE-TRACKING MARKET FOR HARDWARE DURING FORECAST PERIOD 61
FIGURE 29 EYE-TRACKING MARKET SEGMENTATION, BY APPLICATION 65
FIGURE 30 SOFTWARE IN HUMAN BEHAVIOR AND MARKET RESEARCH FOR EYE TRACKING IS EXPECTED TO GROW AT HIGHEST CAGR 68
FIGURE 31 HARDWARE SEGMENT TO DOMINATE EYE-TRACKING MARKET FOR OTHER APPLICATIONS 70
FIGURE 32 EYE-TRACKING MARKET SEGMENTATION, BY VERTICAL 72
FIGURE 33 CHINA IS EXPECTED TO GROW AT HIGHEST CAGR IN EYE-TRACKING TECHNOLOGY FOR RETAIL & ADVERTISEMENT VERTICAL 75
FIGURE 34 MOBILE TRACKING SEGMENT IS EXPECTED TO GROW AT HIGHEST CAGR IN EYE-TRACKING MARKET FOR CONSUMER ELECTRONICS VERTICAL 78
FIGURE 35 APAC IS EXPECTED TO WITNESS FASTEST GROWTH IN EYE-TRACKING MARKET FOR CONSUMER ELECTRONICS 80
FIGURE 36 NORTH AMERICA ACCOUNTS FOR A MAJOR SHARE IN HEALTHCARE SECTOR 84
FIGURE 37 CHINA IS EXPECTED TO HOLD LARGEST SHARE IN EYE-TRACKING MARKET FOR HEALTHCARE & RESEARCH LABS IN APAC DURING FORECAST PERIOD 85
FIGURE 38 HARDWARE IS IN HIGH DEMAND IN EYE-TRACKING MARKET IN GOVERNMENT, AEROSPACE, AND DEFENSE VERTICAL 87
FIGURE 39 US TO DOMINATE IN NORTH AMERICAN EYE-TRACKING MARKET FOR GOVERNMENT, AEROSPACE, AND DEFENSE VERTICAL 89
FIGURE 40 MIDDLE EAST EXPECTED TO GROW AT HIGHEST CAGR IN EYE-TRACKING MARKET FOR GOVERNMENT, DEFENSE, AND AEROSPACE IN ROW 90
FIGURE 41 HARDWARE SEGMENT TO ACCOUNT FOR LARGEST SHARE IN MOBILE EYE-TRACKING MARKET FOR AUTOMOTIVE & TRANSPORTATION VERTICAL DURING FORECAST PERIOD 92
FIGURE 42 NEW DEVELOPMENTS IN AUTOMOTIVE SECTOR CAN ATTRIBUTE TO GROWTH OF EYE-TRACKING MARKET IN CHINA 95
FIGURE 43 APAC IS EXPECTED TO GROW AT HIGHEST CAGR IN EYE-TRACKING MARKET FOR OTHER VERTICALS 98
FIGURE 44 MIDDLE EAST IS PROJECTED TO BE FASTEST-GROWING MARKET IN ROW 100
FIGURE 45 EYE-TRACKING MARKET, BY MOUNTING TYPE 101
FIGURE 46 EYE-TRACKING MARKET IN CHINA TO WITNESS HIGHEST CAGR DURING
FORECAST PERIOD 104
FIGURE 47 SNAPSHOT OF EYE-TRACKING MARKET IN NORTH AMERICA 106
FIGURE 48 SNAPSHOT OF EYE-TRACKING MARKET IN EUROPE 111
FIGURE 49 SNAPSHOT OF EYE-TRACKING MARKET IN APAC 117
FIGURE 50 MARKET RANKING OF KEY PLAYERS IN EYE-TRACKING MARKET, 2019 126
FIGURE 51 EYE-TRACKING MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019 128
FIGURE 52 TOBII: COMPANY SNAPSHOT 133
FIGURE 53 SEEING MACHINES: COMPANY SNAPSHOT 137
FIGURE 54 SMART EYE: COMPANY SNAPSHOT 143

 

List of Tables

TABLE 1 EYE-TRACKING MARKET, BY VALUE AND VOLUME, 2017–2025 47
TABLE 2 EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION) 48
TABLE 3 EYE-TRACKING MARKET FOR HARDWARE, BY TRACKING TYPE 2017–2025 (USD MILLION) 49
TABLE 4 EYE-TRACKING MARKET FOR HARDWARE, BY APPLICATION 2017–2025 (USD MILLION) 49
TABLE 5 EYE-TRACKING MARKET FOR SOFTWARE, BY TRACKING TYPE 2017–2025 (USD MILLION) 51
TABLE 6 EYE-TRACKING MARKET FOR SOFTWARE, BY APPLICATION 2017–2025 (USD MILLION) 51
TABLE 7 EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES BY TRACKING TYPE, 2017–2025 (USD MILLION) 52
TABLE 8 EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES BY APPLICATION, 2017–2025 (USD MILLION) 53
TABLE 9 EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2025 (USD MILLION) 55
TABLE 10 REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION) 56
TABLE 11 REMOTE EYE-TRACKING MARKET, BY VERTICAL, 2017–2025 (USD MILLION) 57
TABLE 12 REMOTE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL 2017–2025 (USD MILLION) 57
TABLE 13 REMOTE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL 2017–2025 (USD MILLION) 58
TABLE 14 REMOTE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES BY VERTICAL, 2017–2025 (USD THOUSAND) 59
TABLE 15 REMOTE EYE-TRACKING MARKET, BY REGION, 2017–2025 (USD MILLION) 59
TABLE 16 MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION) 60
TABLE 17 MOBILE EYE-TRACKING MARKET, BY VERTICAL, 2017–2025 (USD MILLION) 61
TABLE 18 MOBILE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL 2017–2025 (USD MILLION) 62
TABLE 19 MOBILE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL 2017–2025 (USD THOUSAND) 62
TABLE 20 MOBILE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES BY VERTICAL, 2017–2025 (USD THOUSAND) 63
TABLE 21 MOBILE EYE-TRACKING MARKET, BY REGION, 2017–2025 (USD MILLION) 63
TABLE 22 EYE-TRACKING MARKET, BY APPLICATION, 2020–2025 (USD MILLION) 65
TABLE 23 ASSISTIVE COMMUNICATION APPLICATION IN EYE-TRACKING MARKET BY OFFERING, 2017–2025 (USD MILLION) 67
TABLE 24 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION) 68
TABLE 25 HUMAN BEHAVIOUR & MARKET RESEARCH IN EYE-TRACKING MARKET, BY TYPE, 2017–2025 (USD MILLION) 69
TABLE 26 OTHER APPLICATIONS IN EYE-TRACKING MARKET, BY OFFERING 2017–2025 (USD MILLION) 70
TABLE 27 EYE-TRACKING MARKET, BY VERTICAL, 2017–2025 (USD MILLION) 72
TABLE 28 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY REGION 2017–2025 (USD MILLION) 74
TABLE 29 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN NORTH AMERICA BY COUNTRY, 2017–2025 (USD MILLION) 74
TABLE 30 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2025 (USD MILLION) 74
TABLE 31 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2025 (USD MILLION) 75
TABLE 32 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN ROW, BY REGION 2017–2025 (USD MILLION) 75
TABLE 33 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY TRACKING TYPE 2017–2025 (USD MILLION) 76
TABLE 34 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY OFFERING 2017–2025 (USD MILLION) 76
TABLE 35 RETAIL & ADVERTISEMENT IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION) 76
TABLE 36 RETAIL & ADVERTISEMENT IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION) 77
TABLE 37 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY TRACKING TYPE 2017–2025 (USD MILLION) 78
TABLE 38 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY OFFERING 2017–2025 (USD MILLION) 78
TABLE 39 CONSUMER ELECTRONICS IN REMOTE EYE-TRACKING MARKET BY OFFERING, 2017–2025 (USD MILLION) 79
TABLE 40 CONSUMER ELECTRONICS IN MOBILE EYE-TRACKING MARKET BY OFFERING, 2017–2025 (USD MILLION) 79
TABLE 41 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY REGION 2017–2025 (USD MILLION) 80
TABLE 42 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN NORTH AMERICA BY COUNTRY, 2017–2025 (USD THOUSAND) 80
TABLE 43 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2025 (USD THOUSAND) 81
TABLE 44 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2025 (USD THOUSAND) 81
TABLE 45 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN ROW, BY REGION 2017–2025 (USD THOUSAND) 81
TABLE 46 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2025 (USD MILLION) 82
TABLE 47 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION) 82
TABLE 48 HEALTHCARE & RESEARCH LABS IN REMOTE EYE-TRACKING MARKET BY OFFERING, 2017–2025 (USD MILLION) 83
TABLE 49 HEALTHCARE & RESEARCH LABS IN MOBILE EYE-TRACKING MARKET BY OFFERING, 2017–2025 (USD MILLION) 83
TABLE 50 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY REGION 2017-2025 (USD MILLION) 84
TABLE 51 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2025 (USD MILLION) 84
TABLE 52 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN EUROPE BY COUNTRY, 2017–2025 (USD MILLION) 85
TABLE 53 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN APAC BY COUNTRY, 2017–2025 (USD MILLION) 86
TABLE 54 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN ROW BY REGION, 2017–2025 (USD THOUSAND) 86
TABLE 55 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET BY TRACKING TYPE, 2017–2025 (USD MILLION) 87
TABLE 56 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET BY OFFERING, 2017–2025 (USD MILLION) 87
TABLE 57 GOVERNMENT, DEFENSE, AND AEROSPACE IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION) 88
TABLE 58 GOVERNMENT, DEFENSE, AND AEROSPACE IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD THOUSAND) 88
TABLE 59 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET BY REGION, 2017–2025 (USD THOUSAND) 88
TABLE 60 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, IN NORTH AMERICA, BY COUNTRY, 2017–2025 (USD THOUSAND) 89
TABLE 61 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2025 (USD THOUSAND) 89
TABLE 62 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, IN APAC, BY COUNTRY, 2017–2025 (USD THOUSAND) 90
TABLE 63 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2025 (USD THOUSAND) 90
TABLE 64 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2025 (USD MILLION) 91
TABLE 65 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION) 91
TABLE 66 AUTOMOTIVE & TRANSPORTATION IN REMOTE EYE-TRACKING MARKET BY OFFERING, 2017–2025 (USD MILLION) 92
TABLE 67 AUTOMOTIVE & TRANSPORTATION IN MOBILE EYE-TRACKING MARKET BY OFFERING, 2017–2025 (USD MILLION) 93
TABLE 68 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY REGION 2017–2025 (USD THOUSAND) 93
TABLE 69 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, IN NORTH AMERICA, BY COUNTRY, 2017–2025 (USD THOUSAND) 94
TABLE 70 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, IN EUROPE BY COUNTRY, 2017–2025 (USD THOUSAND) 94
TABLE 71 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, IN APAC BY COUNTRY, 2017–2025 (USD THOUSAND) 95
TABLE 72 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, IN ROW BY REGION, 2017–2025 (USD THOUSAND) 95
TABLE 73 OTHER VERTICALS IN EYE-TRACKING MARKET, BY TRACKING TYPE 2017–2025 (USD MILLION) 96
TABLE 74 OTHER VERTICALS IN EYE-TRACKING MARKET, BY OFFERING 2017–2025 (USD THOUSAND) 96
TABLE 75 OTHER VERTICALS IN REMOTE EYE-TRACKING MARKET, BY OFFERING 2017–2025 (USD THOUSAND) 97
TABLE 76 OTHER VERTICALS IN MOBILE EYE-TRACKING MARKET, BY OFFERING 2017–2025 (USD THOUSAND) 97
TABLE 77 OTHER VERTICALS IN EYE-TRACKING MARKET, BY REGION 2017–2025 (USD THOUSAND) 98
TABLE 78 OTHER VERTICALS IN EYE-TRACKING MARKET IN NORTH AMERICA BY COUNTRY, 2017–2025 (USD THOUSAND) 98
TABLE 79 OTHER VERTICALS IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY 2017–2025 (USD THOUSAND) 99
TABLE 80 OTHER VERTICALS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY 2017–2025 (USD THOUSAND) 99
TABLE 81 OTHER VERTICALS IN EYE-TRACKING MARKET IN ROW, BY REGION 2017–2025 (USD THOUSAND) 100
TABLE 82 EYE-TRACKING MARKET, BY REGION, 2017–2025 (USD MILLION) 104
TABLE 83 EYE-TRACKING MARKET IN NORTH AMERICA, BY VERTICAL 2017–2025 (USD MILLION) 106
TABLE 84 EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY 2017–2025 (USD MILLION) 107
TABLE 85 EYE-TRACKING MARKET IN NORTH AMERICA, BY TRACKING TYPE 2017–2025 (USD MILLION) 107
TABLE 86 EYE-TRACKING MARKET IN US, BY VERTICAL, 2017–2025 (USD MILLION) 108
TABLE 87 EYE-TRACKING MARKET IN CANADA, BY VERTICAL, 2017–2025 (USD MILLION) 109
TABLE 88 EYE-TRACKING MARKET IN MEXICO, BY VERTICAL, 2017–2025 (USD THOUSAND) 110
TABLE 89 EYE-TRACKING MARKET IN EUROPE, BY VERTICAL, 2017–2025 (USD MILLION) 111
TABLE 90 EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2025 (USD MILLION) 112
TABLE 91 EYE-TRACKING MARKET IN EUROPE, BY TRACKING TYPE 2017–2025 (USD MILLION) 112
TABLE 92 EYE-TRACKING MARKET IN UK, BY VERTICAL, 2017–2025 (USD MILLION) 113
TABLE 93 EYE-TRACKING MARKET IN GERMANY, BY VERTICAL, 2017–2025 (USD MILLION) 114
TABLE 94 EYE-TRACKING MARKET IN FRANCE, BY VERTICAL, 2017–2025 (USD THOUSAND) 115
TABLE 95 EYE-TRACKING MARKET IN REST OF EUROPE, BY VERTICAL 2017–2025 (USD THOUSAND) 115
TABLE 96 EYE-TRACKING MARKET IN APAC, BY VERTICAL, 2017–2025 (USD MILLION) 117
TABLE 97 EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2025 (USD MILLION) 118
TABLE 98 EYE-TRACKING MARKET IN APAC, BY TRACKING TYPE, 2017–2025 (USD MILLION) 118
TABLE 99 EYE-TRACKING MARKET IN CHINA, BY VERTICAL, 2017–2025 (USD THOUSAND) 119
TABLE 100 EYE-TRACKING MARKET IN JAPAN, BY VERTICAL, 2017–2025 (USD THOUSAND) 119
TABLE 101 EYE-TRACKING MARKET IN SOUTH KOREA, BY VERTICAL 2017–2025 (USD THOUSAND) 120
TABLE 102 EYE-TRACKING MARKET IN REST OF APAC, BY VERTICAL 2017–2025 (USD MILLION) 121
TABLE 103 EYE-TRACKING MARKET IN ROW, BY VERTICAL, 2017–2025 (USD THOUSAND) 122
TABLE 104 EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2025 (USD MILLION) 122
TABLE 105 EYE-TRACKING MARKET IN ROW, BY TRACKING TYPE, 2017–2025 (USD MILLION) 122
TABLE 106 EYE-TRACKING MARKET IN SOUTH AMERICA, BY VERTICAL 2017–2025 (USD THOUSAND) 123
TABLE 107 EYE-TRACKING MARKET IN MIDDLE EAST, BY VERTICAL 2017–2025 (USD THOUSAND) 124
TABLE 108 EYE-TRACKING MARKET IN AFRICA, BY VERTICAL, 2017–2025 (USD THOUSAND) 124
TABLE 109 PRODUCT LAUNCHES & DEVELOPMENTS, 2018–2019 131
TABLE 110 EXPANSIONS & ACQUISITIONS, 2018–2019 131
TABLE 111 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2018 132