Table of Content

1 INTRODUCTION 19
1.1 OBJECTIVES OF THE STUDY 19
1.2 PRODUCT DEFINITION 19
1.2.1 INCLUSIONS & EXCLUSIONS 20
1.3 MARKET SCOPE 21
1.4 LIMITATIONS 21
1.5 STAKEHOLDERS 21

2 RESEARCH METHODOLOGY 22
2.1 RESEARCH DATA 22
2.1.1 SECONDARY DATA 23
2.1.1.1 Key secondary sources for vehicle sales 23
2.1.1.2 Key secondary sources for market sizing 24
2.1.1.3 Key data from secondary sources 24
2.1.2 PRIMARY DATA 25
2.1.2.1 Sampling techniques & data collection methods 25
2.1.2.2 Primary participants 26
2.2 MARKET SIZE ESTIMATION 26
2.2.1 BOTTOM-UP APPROACH 27
2.2.2 TOP-DOWN APPROACH 27
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 28
2.4 ASSUMPTIONS & ASSOCIATED RISKS 29

3 EXECUTIVE SUMMARY 32

4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE OPPORTUNITIES IN THE HIGHWAY DRIVING ASSIST MARKET 35
4.2 NORTH AMERICA TO LEAD THE HIGHWAY DRIVING ASSIST MARKET 36
4.3 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR,
2019 VS. 2027 (USD MILLION) 36
4.4 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE,
2019 VS. 2027 (USD MILLION) 37
4.5 HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT, 2019 VS. 2027 (USD MILLION) 37
4.6 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL,
2019 VS. 2027 (USD MILLION) 38
4.7 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION, 2019 VS. 2027 (USD MILLION) 38

5 MARKET OVERVIEW 39
5.1 INTRODUCTION 39
5.2 YEARS CONSIDERED FOR THE STUDY 39
5.3 CURRENCY & PRICING 40
5.4 MARKET DYNAMICS 41
5.4.1 DRIVERS 41
5.4.1.1 Increase in road safety 41
5.4.1.2 Advancements in ADAS and automated driving technologies 42
5.4.1.3 Reduction in fuel consumption 44
5.4.2 RESTRAINTS 44
5.4.2.1 Cybersecurity and data security concerns 44
5.4.2.2 Lack of information technology and communication infrastructure in developing nations 45
5.4.3 OPPORTUNITIES 46
5.4.3.1 Advancements in LiDAR technology 46
5.4.3.2 Self-driving cars 46
5.4.4 CHALLENGES 47
5.4.4.1 High cost of system 47
5.4.4.2 Legal and regulatory framework issues 48
5.5 REVENUE MISSED: OPPORTUNITIES FOR HIGHWAY DRIVING ASSIST MANUFACTURERS 48
5.6 HIGHWAY DRIVING ASSIST MARKET, SCENARIOS (2018–2027) 48
5.6.1 HIGHWAY DRIVING ASSIST MARKET, MOST LIKELY SCENARIO 48
5.6.2 HIGHWAY DRIVING ASSIST MARKET, OPTIMISTIC SCENARIO 49
5.6.3 HIGHWAY DRIVING ASSIST MARKET, PESSIMISTIC SCENARIO 50

6 INDUSTRY TRENDS 51
6.1 TECHNOLOGY ANALYSIS 51
6.1.1 AI AND MACHINE LEARNING TECHNOLOGY 51
6.1.2 ADVANCED SENSOR AND FUSING OF SENSOR DATA 51
6.1.3 INTELLIGENT MAPPING 52
6.2 PORTER’S FIVE FORCES ANALYSIS 52

7 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 53
7.1 INTRODUCTION 54
7.1.1 RESEARCH METHODOLOGY 54
7.1.2 ASSUMPTIONS 55
7.1.3 INDUSTRY INSIGHTS 55
7.2 OPERATIONAL DATA 55
7.2.1 LUXURY AND MID SEGMENT VEHICLE SALES DATA 2017–2018 55
7.3 MID SEGMENT 57
7.3.1 PROLIFERATION OF AUTOMATED TECHNOLOGIES FROM LUXURY TO PREMIUM MID SEGMENT VEHICLES IS THE KEY GROWTH AREA 57
7.4 LUXURY SEGMENT 58
7.4.1 BEST SAFETY & COMFORT FEATURES ARE EQUIPPED IN LUXURY VEHICLES 58
7.5 MARKET LEADERS 59

8 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE 60
8.1 INTRODUCTION 61
8.1.1 RESEARCH METHODOLOGY 61
8.1.2 ASSUMPTIONS 62
8.1.3 INDUSTRY INSIGHTS 62
8.2 OPERATIONAL DATA 62
8.2.1 MAJOR EV MODELS IN NORTH AMERICA EQUIPPED WITH HIGHWAY DRIVING ASSIST 62
8.3 BEV 64
8.3.1 HEAVY INVESTMENTS IN ADVANCED TECHNOLOGIES WILL INCREASE
THE DEMAND 64
8.4 FCEV 65
8.4.1 GOVERNMENT EFFORTS TO PROMOTE FCEVS IS THE KEY GROWTH AREA 65
8.5 HEV 66
8.5.1 ADVANCEMENTS IN TECHNOLOGY WILL INCREASE THE DEMAND 66
8.6 PHEV 67
8.6.1 UPCOMING MODELS ARE EXPECTED TO BE EQUIPPED WITH HIGHWAY DRIVING ASSIST 67
8.7 MARKET LEADERS 68

9 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL 69
9.1 INTRODUCTION 70
9.1.1 RESEARCH METHODOLOGY 70
9.1.2 ASSUMPTIONS 70
9.1.3 INDUSTRY INSIGHTS 71
9.2 OPERATIONAL DATA 71
9.2.1 AUTOMATED DRIVING INITIATIVES BY MAJOR AUTOMAKERS 71
9.3 LEVEL 2 72
9.3.1 HEAVY INVESTMENTS IN ADVANCED TECHNOLOGIES WILL BOOST DEMAND 72
9.4 LEVEL 3 & ABOVE 73
9.4.1 INCREASING DEMAND FOR SELF DRIVING CARS WILL HELP THE MARKET
TO GROW 73
9.5 MARKET LEADERS 75

10 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION 76
10.1 INTRODUCTION 77
10.1.1 RESEARCH METHODOLOGY 77
10.1.2 ASSUMPTIONS 77
10.1.3 INDUSTRY INSIGHTS 78
10.2 OPERATIONAL DATA 78
10.2.1 TOTAL NUMBER OF CRASHES, INJURIES, AND DEATHS 78
10.2.2 AUTOMOTIVE APPLICATION FEATURES 78
10.2.3 LEVEL-WISE FUNCTIONS 79
10.3 ADAPTIVE CRUISE CONTROL (ACC) 81
10.3.1 ADDITION OF NEW FEATURES IN ACC IS THE KEY AREA OF MARKET GROWTH 81
10.4 LANE KEEPING ASSIST (LKA) 81
10.4.1 GROWING NEED FOR LANE KEEPING AND CENTERING DURING AUTONOMOUS DRIVING ON HIGHWAYS 81
10.5 LANE CHANGE ASSIST 82
10.5.1 GROWING FOCUS ON REDUCING ACCIDENTS AND IMPROVING SAFETY WILL BOOST DEMAND 82
10.6 COLLISION AVOIDANCE ASSIST (CAA) 83
10.6.1 NEED FOR DETECTION AND PREVENTION OF COLLISIONS DUE TO BLIND SPOT WILL DRIVE THE DEMAND 83
10.7 MARKET LEADERS 84

11 HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT 85
11.1 INTRODUCTION 86
11.1.1 RESEARCH METHODOLOGY 86
11.1.2 ASSUMPTIONS 86
11.1.3 INDUSTRY INSIGHTS 87
11.2 OPERATIONAL DATA 87
11.2.1 NEXT GENERATION SENSOR FUSION 87
11.3 CAMERA 89
11.3.1 HIGH ADAPTABILITY OF CAMERAS IN LUXURY VEHICLES WOULD POSITIVELY AFFECT DEMAND 89
11.4 RADAR 90
11.4.1 DEMAND FOR LONG-RANGE RADAR IS FUELLING THE OVERALL MARKET 90
11.5 ULTRASONIC SENSOR 90
11.5.1 MONITORING AND MANAGING BLIND SPOTS THROUGH ULTRASONIC SENSORS WOULD DRIVE DEMAND 90
11.6 SOFTWARE MODULE 91
11.6.1 NEED FOR ROBUST AND HIGH PRECISION AUTOMATED FEATURES MAKES SOFTWARE MODULES MORE COMPLEX 91
11.7 NAVIGATION 92
11.7.1 NEED FOR HIGH DEFINITION MAPS TO IMPLEMENT HIGHER LEVELS OF AUTONOMY 92
11.8 MARKET LEADERS 93

12 HIGHWAY DRIVING ASSIST MARKET, BY REGION 94
12.1 INTRODUCTION 95
12.1.1 RESEARCH METHODOLOGY 95
12.1.2 ASSUMPTIONS 95
12.1.3 INDUSTRY INSIGHTS 96
12.2 NORTH AMERICA 98
12.2.1 CANADA 100
12.2.1.1 Large share of premium vehicles and proximity to US drives the Canadian market 100
12.2.2 MEXICO 101
12.2.2.1 Mexico does not have a market for highway driving assist currently 101
12.2.3 US 102
12.2.3.1 OEMs initiatives, technological advancements, and infrastructure drive the US market 102
12.3 EUROPE 103
12.3.1 FRANCE 104
12.3.1.1 Many OEMs in France are working on autonomous vehicles 104
12.3.2 GERMANY 105
12.3.2.1 Technological advancements, availability of infrastructure,
and OEM initiatives drive the German market 105
12.3.3 ITALY 106
12.3.3.1 Government and OEM initiatives fuel the Italian market 106
12.3.4 SPAIN 107
12.3.4.1 Government support to establish laws and required infrastructure to drive the Spanish market 107
12.3.5 UK 108
12.3.5.1 OEMs offering high-end technologies and infrastructure availability drive the UK market 108
12.4 ASIA PACIFIC 109
12.4.1 CHINA 111
12.4.1.1 China is considered as the most promising country for autonomous vehicle initiatives 111
12.4.2 INDIA 112
12.4.2.1 There is no market available for highway driving assist in India 112
12.4.3 JAPAN 113
12.4.3.1 R&D strategies by established OEMs and government policies to propel the Japanese market 113
12.4.4 SOUTH KOREA 114
12.4.4.1 Advanced infrastructure and heavy investment in autonomous technologies are the Korean market drivers 114
12.5 ROW 115
12.5.1 BRAZIL 116
12.5.1.1 Establishment of proper infrastructure and R&D initiatives would fuel the Brazilian market 116
12.5.2 RUSSIA 117
12.5.2.1 Many nationally established companies are taking initiatives on autonomous driving 117
13 COMPETITIVE LANDSCAPE 118
13.1 OVERVIEW 118
13.2 MARKET RANKING ANALYSIS 118
13.3 PRODUCT COMPARISON MAPPING, BY KEY COMPETITORS 119
13.4 COMPETITIVE LEADERSHIP MAPPING 120
13.4.1 TERMINOLOGY 120
13.4.2 VISIONARY LEADERS 120
13.4.3 INNOVATORS 120
13.4.4 DYNAMIC DIFFERENTIATORS 120
13.4.5 EMERGING COMPANIES 120
13.4.6 STRENGTH OF PRODUCT PORTFOLIO 122
13.4.7 BUSINESS STRATEGY EXCELLENCE 123
13.5 WINNERS VS. TAIL-ENDERS 124
13.6 COMPETITIVE SCENARIO 126
13.6.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES 126
13.6.2 EXPANSIONS 128
13.6.3 ACQUISITIONS 129
13.6.4 PARTNERSHIPS/CONTRACTS 129
14 COMPANY PROFILES 133
(Business overview, Products offered, Recent developments, SWOT analysis & MnM View)*
14.1 ROBERT BOSCH 133
14.2 ZF FRIEDRICHSHAFEN 137
14.3 MAGNA 141
14.4 CONTINENTAL 144
14.5 VALEO 148
14.6 VISTEON 151
14.7 MANDO 153
14.8 AVL 155
14.9 APTIV 156
14.10 VEONEER 158
14.11 NVIDIA 160
14.12 TOYOTA MOTOR CORPORATION 162
14.13 HYUNDAI MOTOR COMPANY 164
*Details on Business overview, Products offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.
14.14 OTHER KEY REGIONAL PLAYERS 166
14.14.1 ASIA PACIFIC 166
14.14.1.1 DENSO 166
14.14.1.2 Hyundai Mobis 166
14.14.1.3 Samsung Electro Mechanics 166
14.14.2 EUROPE 167
14.14.2.1 HELLA 167
14.14.2.2 Volvo 167
14.14.3 NORTH AMERICA 167
14.14.3.1 Qualcomm 167
14.14.3.2 Intel 168
14.14.3.3 Tesla 168
14.14.4 ROW 168
14.14.4.1 Mobileye 168

16 APPENDIX 171
16.1 KEY INSIGHTS OF INDUSTRY EXPERTS 171
16.2 DISCUSSION GUIDE 171
16.4 AVAILABLE CUSTOMIZATIONS 177
16.4.1 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION 177
16.4.1.1 Adaptive cruise control 177
16.4.1.2 Lane keeping assist 177
16.4.1.3 Lane change assist 177
16.4.1.4 Collision avoidance assist 177
16.4.2 COMPANY PROFILE 177
16.4.2.1 Company overview 177
16.4.2.2 Products offered 177
16.4.2.3 Product development/expansion/partnership/acquisition 177
16.4.2.4 SWOT analysis 177
16.5 RELATED REPORTS 178
16.6 AUTHOR DETAILS 179



List of Figures



FIGURE 1 MARKET SEGMENTATION: HIGHWAY DRIVING ASSIST MARKET 21
FIGURE 2 HIGHWAY DRIVING ASSIST MARKET: RESEARCH DESIGN 22
FIGURE 3 RESEARCH DESIGN MODEL 23
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 25
FIGURE 5 BOTTOM-UP APPROACH: HIGHWAY DRIVING ASSIST MARKET 27
FIGURE 6 TOP-DOWN APPROACH: HIGHWAY DRIVING ASSIST MARKET 27
FIGURE 7 DATA TRIANGULATION 28
FIGURE 8 HIGHWAY DRIVING ASSIST: MARKET OUTLOOK 32
FIGURE 9 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2019 VS. 2027 (USD MILLION) 33
FIGURE 10 INCREASING DEMAND FOR ROAD SAFETY AND AUTOMATED TECHNOLOGIES ARE DRIVING THE HIGHWAY DRIVING ASSIST MARKET, 2019–2027 (USD MILLION) 35
FIGURE 11 HIGHWAY DRIVING ASSIST MARKET, BY VALUE, BY REGION 2019–2027 (USD MILLION) 36
FIGURE 12 MID SEGMENT EXPECTED TO DOMINATE DURING THE FORECAST PERIOD 36
FIGURE 13 BEV SEGMENT IS EXPECTED TO DOMINATE DURING THE FORECAST PERIOD 37
FIGURE 14 RADAR SEGMENT EXPECTED TO DOMINATE DURING THE FORECAST PERIOD 37
FIGURE 15 LEVEL3 & ABOVE SEGMENT EXPECTED TO GROW FASTER DURING
THE FORECAST PERIOD 38
FIGURE 16 ADAPTIVE CRUISE CONTROL SEGMENT EXPECTED TO DOMINATE DURING
THE FORECAST PERIOD 38
FIGURE 17 HIGHWAY DRIVING ASSIST MARKET: MARKET DYNAMICS 41
FIGURE 18 US FATAL TRAFFIC CRASH DATA FOR 2016 42
FIGURE 19 AUTOMOTIVE ADAS MARKET, BY REGION 2018 VS. 2025 (USD BILLION) 43
FIGURE 20 REVENUE SHIFT DRIVING MARKET GROWTH 43
FIGURE 21 GLOBAL FUEL ECONOMY AND CO2 EMISSION DATA (2016–2025) 44
FIGURE 22 5G INFRASTRUCTURE MARKET, BY GEOGRAPHY, 2020–2026 (USD MILLION) 45
FIGURE 23 SALES DATA, BY PASSENGER CAR, 2017 VS. 2018 (THOUSAND UNITS) 55
FIGURE 24 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2019 VS. 2027 (USD MILLION) 56
FIGURE 25 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE 2019 VS. 2027 (USD MILLION) 63
FIGURE 26 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL 2019 VS. 2027 (USD MILLION) 71
FIGURE 27 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION, 2019 VS. 2027 (USD MILLION) 80
FIGURE 28 HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT 2019 VS. 2027 (USD MILLION) 88
FIGURE 29 HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2019 (USD MILLION) 96
FIGURE 30 HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2019 VS. 2027 (USD MILLION) 97
FIGURE 31 HIGHWAY DRIVING ASSIST MARKET: REGIONAL MARKET SHARE
& GROWTH RATE, 2019 (VALUE) 98
FIGURE 32 NORTH AMERICA: HIGHWAY DRIVING ASSIST MARKET SNAPSHOT 99
FIGURE 33 EUROPE: HIGHWAY DRIVING ASSIST MARKET SNAPSHOT 103
FIGURE 34 ASIA PACIFIC: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY 2019 VS. 2027 (USD MILLION) 109
FIGURE 35 ROW: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY 2019 VS. 2027 (USD MILLION) 115
FIGURE 36 HIGHWAY DRIVING ASSIST: MARKET RANKING ANALYSIS, 2018 118
FIGURE 37 HIGHWAY DRIVING ASSIST MARKET (GLOBAL): COMPETITIVE LEADERSHIP MAPPING, 2018 121
FIGURE 38 HIGHWAY DRIVING ASSIST MANUFACTURERS: COMPANY-WISE PRODUCT OFFERING ANALYSIS 122
FIGURE 39 HIGHWAY DRIVING ASSIST MANUFACTURERS: COMPANY-WISE BUSINESS STRATEGY ANALYSIS 123
FIGURE 40 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS & PARTNERSHIPS/ AGREEMENTS/SUPPLY CONTRACTS/COLLABORATIONS/JOINT VENTURES AS
THE KEY GROWTH STRATEGY, 2017–2019 125
FIGURE 41 ROBERT BOSCH: COMPANY SNAPSHOT 133
FIGURE 42 ZF FRIEDRICHSHAFEN: COMPANY SNAPSHOT 137
FIGURE 43 MAGNA: COMPANY SNAPSHOT 141
FIGURE 44 CONTINENTAL AG: COMPANY SNAPSHOT 144
FIGURE 45 VALEO: COMPANY SNAPSHOT 148
FIGURE 46 VISTEON: COMPANY SNAPSHOT 151
FIGURE 47 MANDO: COMPANY SNAPSHOT 153
FIGURE 48 APTIV: COMPANY SNAPSHOT 156
FIGURE 49 VEONEER: COMPANY SNAPSHOT 158
FIGURE 50 NVIDIA: COMPANY SNAPSHOT 160
FIGURE 51 TOYOTA MOTOR CORPORATION: COMPANY SNAPSHOT 162
FIGURE 52 HYUNDAI MOTOR: COMPANY SNAPSHOT 164

 

List of Tables



TABLE 1 INCLUSIONS AND EXCLUSIONS FROM THE DEFINITION 20
TABLE 2 ASSUMPTIONS, ASSOCIATED RISKS AND IMPACT 29
TABLE 3 CURRENCY EXCHANGE RATES (WRT PER USD) 40
TABLE 4 AUTONOMOUS LEVEL FOR SELF DRIVING CARS 47
TABLE 5 HIGHWAY DRIVING ASSIST MARKET (MOST LIKELY), BY REGION 2017–2027 (USD MILLION) 49
TABLE 6 HIGHWAY DRIVING ASSIST MARKET (OPTIMISTIC), BY REGION 2017–2027 (USD MILLION) 49
TABLE 7 HIGHWAY DRIVING ASSIST MARKET (PESSIMISTIC), BY REGION 2017–2027 (USD MILLION) 50
TABLE 8 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 56
TABLE 9 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 56
TABLE 10 MID SEGMENT: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (THOUSAND UNITS) 57
TABLE 11 MID SEGMENT : HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 57
TABLE 12 LUXURY SEGMENT: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (THOUSAND UNITS) 58
TABLE 13 LUXURY SEGMENT: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 58
TABLE 14 RECENT DEVELOPMENTS 59
TABLE 15 US AND CANADA: MAJOR ELECTRIC VEHICLES EQUIPPED HIGHWAY DRIVING ASSIST WITH 2018 SALES 62
TABLE 16 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE 2017–2027 (THOUSAND UNITS) 63
TABLE 17 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE 2017–2027 (USD MILLION) 64
TABLE 18 BEV MARKET, BY REGION, 2017–2027 (THOUSAND UNITS) 64
TABLE 19 BATTERY ELECTRIC VEHICLE MARKET, BY REGION, 2017–2027 (USD MILLION) 65
TABLE 20 FCEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (THOUSAND UNITS) 65
TABLE 21 FCEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 66
TABLE 22 HEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (THOUSAND UNITS) 67
TABLE 23 HEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION) 67
TABLE 24 PHEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (THOUSAND UNITS) 68
TABLE 25 PHEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 68
TABLE 26 PRODUCT FEATURES 68
TABLE 27 MAJOR AUTOMAKERS INITIATIVE TOWARDS LEVEL 3 & ABOVE FUNCTIONALITY 71
TABLE 28 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL 2017–2027 (THOUSAND UNITS) 72
TABLE 29 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL TYPE 2017–2027 (USD MILLION) 72
TABLE 30 LEVEL 2: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (THOUSAND UNITS) 73
TABLE 31 LEVEL 2: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 73
TABLE 32 LEVEL 3 & ABOVE: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (THOUSAND UNITS) 74
TABLE 33 LEVEL 3 & ABOVE: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 74
TABLE 34 RECENT DEVELOPMENTS 75
TABLE 35 TOTAL NUMBER OF CRASHES, INJURIES, AND DEATHS THAT SELECTED ADAS COULD POTENTIALLY HELP PREVENT INDIVIDUALLY AND ON AGGREGATE 78
TABLE 36 AUTOMOTIVE APPLICATION FEATURES RELATED TO SAFETY, COMFORT AND ASSISTANCE 78
TABLE 37 MAJOR FUNCTIONS NEEDED FOR DIFFERENT AUTOMATED LEVELS 79
TABLE 38 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION, 2017–2027 (USD MILLION) 80
TABLE 39 ADAPTIVE CRUISE CONTROL: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION) 81
TABLE 40 LANE KEEPING ASSIST: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 82
TABLE 41 LANE CHANGE ASSIST: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 82
TABLE 42 COLLISION AVOIDANCE ASSIST: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION) 83
TABLE 43 RECENT DEVELOPMENT 84
TABLE 44 LEVEL-WISE REQUIREMENT OF SENSORS 87
TABLE 45 TECHNOLOGICAL SUPERIORITY OF COMPONENTS IN AUTOMOTIVE APPLICATIONS 88
TABLE 46 HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT, 2017–2027 (USD MILLION) 89
TABLE 47 CAMERA: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 89
TABLE 48 RADAR: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 90
TABLE 49 ULTRASONIC SENSOR: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 91
TABLE 50 SOFTWARE MODULE: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 91
TABLE 51 NAVIGATION: HIGHWAY DRIVING ASSIST MARKET, BY REGION 2017–2027 (USD MILLION) 92
TABLE 52 RECENT DEVELOPMENTS 93
TABLE 53 COUNTRIES BEST PREPARED FOR AUTONOMOUS VEHICLES 96
TABLE 54 HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (THOUSAND UNITS) 97
TABLE 55 HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017–2027 (USD MILLION) 97
TABLE 56 NORTH AMERICA: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY 2017–2027 (THOUSAND UNITS) 99
TABLE 57 NORTH AMERICA: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY 2017–2027 (USD MILLION) 100
TABLE 58 CANADA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 100
TABLE 59 CANADA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 100
TABLE 60 MEXICO: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 101
TABLE 61 MEXICO: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 101
TABLE 62 US: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 102
TABLE 63 US: TRAILER ASSIST SYSTEM MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 102
TABLE 64 EUROPE: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY 2017–2027 (THOUSAND UNITS) 104
TABLE 65 EUROPE: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY 2017–2027 (USD MILLION) 104
TABLE 66 FRANCE: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 104
TABLE 67 FRANCE: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 105
TABLE 68 GERMANY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 105
TABLE 69 GERMANY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 106
TABLE 70 ITALY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 106
TABLE 71 ITALY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 107
TABLE 72 SPAIN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 107
TABLE 73 SPAIN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 107
TABLE 74 UK: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 108
TABLE 75 UK: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 108
TABLE 76 ASIA PACIFIC: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY 2017–2027 (THOUSAND UNITS) 110
TABLE 77 ASIA PACIFIC: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY 2017–2027 (USD MILLION) 110
TABLE 78 CHINA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 111
TABLE 79 CHINA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 111
TABLE 80 INDIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 112
TABLE 81 INDIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 112
TABLE 82 JAPAN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 113
TABLE 83 JAPAN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 113
TABLE 84 SOUTH KOREA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 114
TABLE 85 SOUTH KOREA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 114
TABLE 86 ROW: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY 2017–2027 (THOUSAND UNITS) 115
TABLE 87 ROW: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY 2017–2027 (USD MILLION) 115
TABLE 88 BRAZIL: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 116
TABLE 89 BRAZIL: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 116
TABLE 90 RUSSIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (THOUSAND UNITS) 117
TABLE 91 RUSSIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR 2017–2027 (USD MILLION) 117
TABLE 92 PRODUCT COMPARISON MAPPING, BY KEY COMPETITORS 119
TABLE 93 NEW PRODUCT DEVELOPMENTS/LAUNCHES, 2017–2019 126
TABLE 94 EXPANSIONS, 2017–2019 128
TABLE 95 ACQUISITIONS, 2018–2019 129
TABLE 96 PARTNERSHIPS/CONTRACTS, 2017–2019 129
TABLE 97 ROBERT BOSCH: NEW PRODUCT DEVELOPMENTS, 2018–2019 134
TABLE 98 EXPANSIONS, 2018 134
TABLE 99 ROBERT BOSCH: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/
AGREEMENTS, 2017 135
TABLE 100 ZF FRIEDRICHSHAFEN: NEW PRODUCT DEVELOPMENTS, 2018–2019 138
TABLE 101 ZF FRIEDRICHSHAFEN: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2017–2019 139
TABLE 102 MAGNA: NEW PRODUCT DEVELOPMENTS, 2017 142
TABLE 103 MAGNA: EXPANSIONS, 2019 142
TABLE 104 MAGNA: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018 142
TABLE 105 CONTINENTAL: NEW PRODUCT DEVELOPMENTS, 2017–2019 145
TABLE 106 CONTINENTAL: EXPANSIONS, 2017 145
TABLE 107 CONTINENTAL: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS 2018–2019 146
TABLE 108 VALEO: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018–2019 149
TABLE 109 VISTEON: EXPANSIONS, 2018 152
TABLE 110 VISTEON: PARTNERSHIP/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2017–2019 152
TABLE 111 MANDO: EXPANSIONS, 2019 154
TABLE 112 MANDO: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018 154
TABLE 113 AVL: EXPANSIONS, 2018 155
TABLE 114 APTIV: EXPANSIONS, 2019 157
TABLE 115 APTIV: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018 157
TABLE 116 VEONEER: NEW PRODUCT DEVELOPMENTS, 2019 159
TABLE 117 VEONEER: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2019 159
TABLE 118 NVIDIA: NEW PRODUCT DEVELOPMENTS, 2019 161
TABLE 119 NVIDIA: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2019 161
TABLE 120 TOYOTA MOTOR CORPORATION: NEW PRODUCT DEVELOPMENTS, 2015–2018 163
TABLE 121 HYUNDAI MOTOR CORPORATION: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/ AGREEMENTS, 2019 165