Table of Content

1 INTRODUCTION 25
1.1 OBJECTIVES OF THE STUDY 25
1.2 MARKET & PRODUCT DEFINITION 26
1.2.1 ADDITIONAL DEFINITIONS/TERMS 26
1.3 INCLUSIONS & EXCLUSIONS 27
1.4 MARKET SCOPE 28
FIGURE 1 MOBILITY AS A SERVICE MARKET SEGMENTATION 28
1.5 STAKEHOLDERS 29
1.6 CURRENCY 29
1.7 SUMMARY OF CHANGES 29

2 RESEARCH METHODOLOGY 30
2.1 RESEARCH DATA 30
FIGURE 2 MOBILITY AS A SERVICE MARKET: RESEARCH DESIGN 30
FIGURE 3 RESEARCH DESIGN MODEL 31
2.2 SECONDARY DATA 32
2.2.1 KEY SECONDARY SOURCES 32
2.2.2 KEY DATA FROM SECONDARY SOURCES 32
2.2.3 PRIMARY DATA 33
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 33
2.2.4 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 33
2.2.5 PRIMARY PARTICIPANTS 34
2.3 MARKET SIZE ESTIMATION 34
2.3.1 BOTTOM-UP APPROACH 34
FIGURE 5 BOTTOM-UP APPROACH: MOBILITY AS A SERVICE MARKET 35
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 36
FIGURE 6 DATA TRIANGULATION 36
2.5 ASSUMPTIONS 37

3 EXECUTIVE SUMMARY 38
3.1 PRE- AND POST-COVID-19 SCENARIO 38
FIGURE 7 PRE- AND POST-COVID-19 SCENARIO: MOBILITY AS A SERVICE MARKET, 2020–2030 (USD MILLION) 38
TABLE 1 MOBILITY AS A SERVICE MARKET: PRE- VS. POST-COVID-19 SCENARIO, 2020–2030 (MILLION USD) 38
3.2 REPORT SUMMARY 39
3.3 REPORT SUMMARY 40
FIGURE 8 MOBILITY AS A SERVICE MARKET OUTLOOK 40
FIGURE 9 MOBILITY AS A SERVICE MARKET, BY REGION 41

4 PREMIUM INSIGHTS 42
4.1 MOBILITY AS A SERVICE MARKET OVERVIEW 42
FIGURE 10 ATTRACTIVE OPPORTUNITIES IN MOBILITY AS A SERVICE MARKET, 2020 VS. 2030 (USD MILLION) 42
4.2 MOBILITY AS A SERVICE MARKET, BY SOLUTION TYPE 43
FIGURE 11 TECHNOLOGY PLATFORM SOLUTIONS ESTIMATED TO DOMINATE MARKET DURING FORECAST PERIOD 43
4.3 MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE 43
FIGURE 12 RIDE HAILING SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 43
4.4 MOBILITY AS A SERVICE MARKET, BY APPLICATION TYPE 44
FIGURE 13 JOURNEY PLANNING SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 44
4.5 MOBILITY AS A SERVICE MARKET, BY VEHICLE TYPE 44
FIGURE 14 FOUR-WHEELERS SEGMENT SET TO DOMINATE MARKET DURING FORECAST PERIOD 44
4.6 MOBILITY AS A SERVICE MARKET, BY OPERATING SYSTEM 45
FIGURE 15 ANDROID TO BE FASTEST-GROWING SEGMENT DURING FORECAST PERIOD 45
4.7 MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL 45
FIGURE 16 BUSINESS-TO-BUSINESS SEGMENT TO HOLD LARGEST SHARE DURING FORECAST PERIOD 45
4.8 MOBILITY AS A SERVICE MARKET, BY TRANSPORTATION TYPE 46
FIGURE 17 PRIVATE TRANSPORTATION TO COMMAND LARGEST MARKET SHARE DURING FORECAST PERIOD 46
4.9 MOBILITY AS A SERVICE MARKET, BY REGION 46
FIGURE 18 ASIA OCEANIA ANTICIPATED TO BE LARGEST MARKET BY 2030 46

5 MARKET OVERVIEW 47
5.1 INTRODUCTION 47
5.2 MARKET DYNAMICS 47
FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IMPACTING THE MOBILITY AS A SERVICE MARKET 47
5.2.1 DRIVERS 48
5.2.1.1 Increasing urbanization and smart city initiatives 48
TABLE 2 UPCOMING RAIL PROJECTS 48
5.2.1.2 Improving 4G/5G infrastructure and penetration of smartphones 49
FIGURE 20 GLOBAL INTERNET USAGE, 2001-2019 (BILLION) 49
5.2.1.3 Need to reduce CO2 emissions 50
5.2.2 RESTRAINTS 50
5.2.2.1 Possible delay in investments due to COVID-19 50
5.2.2.2 Increase in demand for car rentals/station-based car rentals post-pandemic 50
5.2.3 OPPORTUNITIES 51
5.2.3.1 Increasing use of autonomous cars and electric vehicles 51
5.2.3.2 Combining big data with new autonomous transport systems to refine MaaS offerings 52
5.2.4 CHALLENGES 52
5.2.4.1 Integration of various stakeholders 52
5.2.4.2 Limited connectivity in developing countries 53
5.3 PORTER’S FIVE FORCES 53
5.3.1 MOBILITY AS A SERVICE MARKET 53
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS: MOBILITY AS A SERVICE MARKET 53
FIGURE 22 INTENSITY OF COMPETITIVE RIVALRY IN THE MOBILITY AS A SERVICE MARKET IS CONSIDERED MEDIUM 54
TABLE 3 PORTER’S FIVE FORCES ANALYSIS 54
5.3.1.1 Intensity of Competitive Rivalry 55
FIGURE 23 SERVICE PORTFOLIO/MAAS SOLUTION OFFERINGS LEAD TO A HIGH DEGREE OF COMPETITION IN THE MOBILITY AS A SERVICE MARKET 55
5.3.1.2 Threat of new entrants 56
FIGURE 24 ADJACENT MARKET ENTRANTS AND REGULATORY CHALLENGES MAKE NEW ENTRY DIFFICULT 56
5.3.1.3 Threat of substitutes 57
FIGURE 25 SUBSTITUTE MOBILITY PROVIDERS ARE A THREAT TO MAAS PLAYERS 57
5.3.1.4 Bargaining power of suppliers 58
FIGURE 26 IMPACT OF TELECOM PROVIDERS & PAYMENT GATEWAY PROVIDERS IS HIGH 58
5.3.1.5 Bargaining power of buyers 58
FIGURE 27 VEHICLE OWNERSHIP MAKES THE BARGAINING POWER OF BUYERS HIGH 58
5.4 MOBILITY AS A SERVICE MARKET SCENARIO 59
FIGURE 28 MOBILITY AS A SERVICE MARKET SCENARIO 2020–2030 (USD MILLION) 59
5.4.1 MOST LIKELY/REALISTIC SCENARIO 59
TABLE 4 REALISTIC SCENARIO: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 59
5.4.2 HIGH COVID-19 IMPACT SCENARIO 60
TABLE 5 HIGH COVID-19 IMPACT SCENARIO: MOBILITY AS A SERVICE MARKET,
BY REGION, 2020–2030 (USD MILLION) 60
5.4.3 LOW COVID-19 IMPACT SCENARIO 60
TABLE 6 LOW COVID-19 IMPACT SCENARIO: MOBILITY AS A SERVICE MARKET,
BY REGION, 2020–2030 (USD MILLION) 60
5.5 REVENUE SHIFT DRIVING MARKET GROWTH 61
5.6 ECOSYSTEM ANALYSIS 61
FIGURE 29 MOBILITY AS A SERVICE ECOSYSTEM 61

6 INDUSTRY OVERVIEW 62
6.1 MONTHLY SUBSCRIPTION PLANS 62
6.2 REGULATORY CHALLENGES 63
TABLE 7 KEY REGULATORY CHALLENGES IN THE IMPLEMENTATION OF MAAS 63
6.2.1 MARKET ACCESS & INTEGRATION BARRIERS 63
6.2.2 SALES CHANNEL RESTRICTIONS & PAYMENT INTEGRATION 63
6.2.3 UNDEFINED PRINCIPLES FOR DATA SHARING & ACCESS 64
6.3 CONSUMER BEHAVIOR ANALYSIS 64
6.4 PRICING MODELS 64
6.5 IMPACT ANALYSIS 65
6.5.1 IMPACT OF COVID-19 PANDEMIC ON MAAS MARKET 65
6.5.2 COVID-19 HEALTH ASSESSMENT 65
FIGURE 30 COVID-19 PROPAGATION: SELECT COUNTRIES 65
FIGURE 31 GDP GROWTH (% IN 2020) 66
6.5.3 IMPACT OF SMART CITIES ON MAAS 66
6.5.4 IMPACT OF MULTIMODAL TRANSPORTATION ON MAAS 67
6.5.5 IMPACT OF AUTONOMOUS VEHICLES ON MAAS 67
6.5.6 FIRST-MILE & LAST-MILE 68

7 MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE 69
The Chapter is Further Segmented at Regional Level and Regions Considered are Asia Oceania, Europe, North America, and RoW
7.1 INTRODUCTION 70
7.1.1 RESEARCH METHODOLOGY 70
7.1.2 ASSUMPTIONS 70
7.1.3 INDUSTRY INSIGHTS 71
FIGURE 32 MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 71
TABLE 8 MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 72
7.2 RIDE HAILING 72
7.2.1 E-HAILING WILL DRIVE THE USE OF RIDE HAILING SERVICES 72
TABLE 9 RIDE HAILING: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 72
7.3 CAR SHARING 73
7.3.1 PRESENCE OF TOP SERVICE PROVIDERS IN EUROPE BOOSTS CAR SHARING SEGMENT 73
TABLE 10 CAR SHARING - TOP PLAYERS 73
TABLE 11 CAR SHARING: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 73
7.4 MICROMOBILITY 74
7.4.1 INCREASING USE OF E-SCOOTERS DRIVES MICROMOBILITY SERVICES 74
TABLE 12 MICROMOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 74
7.5 BUS SHARING 75
7.5.1 BUS RAPID TRANSIT SYSTEMS IN EUROPE PROPEL BUS SHARING SEGMENT 75
TABLE 13 BUS SHARING: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 75
7.6 TRAIN SERVICES 76
7.6.1 VARIOUS ROLLING STOCK OPTIONS BOOSTS TRAIN SERVICES SEGMENT 76
TABLE 14 TRAIN SERVICES: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 76
8 MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL 77
The Chapter is Further Segmented at Regional Level and Regions Considered are Asia Oceania, Europe, North America, and RoW
8.1 INTRODUCTION 78
8.1.1 RESEARCH METHODOLOGY 78
8.1.2 ASSUMPTIONS 78
8.1.3 INDUSTRY INSIGHTS 79
FIGURE 33 MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL,
2020–2030 (USD MILLION) 79
TABLE 15 MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL,
2020–2030 (USD MILLION) 79
8.2 BUSINESS-TO-BUSINESS 80
8.2.1 EUROPE AND NORTH AMERICA ARE KEY MARKETS IN B2B SEGMENT 80
TABLE 16 BUSINESS-TO-BUSINESS: MOBILITY AS A SERVICE MARKET, BY REGION, 2020–2030 (USD MILLION) 80
8.3 BUSINESS-TO-CONSUMER 80
8.3.1 ASIA OCEANIA LEADS IN B2C SEGMENT 80
TABLE 17 BUSINESS-TO-CONSUMER: MOBILITY AS A SERVICE MARKET, BY REGION, 2020–2030 (USD MILLION) 81
8.4 PEER-TO-PEER 81
8.4.1 ROW TO BE FASTEST-GROWING MARKET IN P2P SEGMENT 81
TABLE 18 PEER-TO-PEER: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 81
9 MOBILITY AS A SERVICE MARKET, BY SOLUTION TYPE 82
The Chapter is Further Segmented at Regional Level and Regions Considered are Asia Oceania, Europe, North America, and RoW
9.1 INTRODUCTION 83
9.1.1 RESEARCH METHODOLOGY 83
9.1.2 ASSUMPTION 83
9.1.3 INDUSTRY INSIGHTS 83
FIGURE 34 MOBILITY AS A SERVICE MARKET, BY SOLUTION TYPE,
2020 VS. 2030 (USD MILLION) 84
TABLE 19 MOBILITY AS A SERVICE MARKET, BY SOLUTION TYPE,
2020–2030 (USD MILLION) 84
9.2 TECHNOLOGY PLATFORMS 85
9.2.1 BIG DATA, IOT, AND MOBILES TO DRIVE TECHNOLOGY PLATFORMS SEGMENT 85
TABLE 20 TECHNOLOGY PLATFORMS: MOBILITY AS A SERVICE MARKET, BY REGION, 2020–2030 (USD MILLION) 85
9.3 PAYMENT ENGINES 85
9.3.1 ASIA OCEANIA TO LEAD PAYMENT ENGINES SEGMENT THROUGH FORECAST PERIOD 85
TABLE 21 PAYMENT ENGINES: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 86
9.4 NAVIGATION SOLUTIONS 86
9.4.1 REAL-TIME DATA AND ROUTE PLANNING FEATURES BOOST MARKET FOR NAVIGATION SOLUTIONS 86
TABLE 22 NAVIGATION SOLUTIONS: MOBILITY AS A SERVICE MARKET, BY REGION, 2020–2030 (USD MILLION) 86
9.5 TELECOM CONNECTIVITY PROVIDERS 87
9.5.1 5G INFRASTRUCTURE IN ASIA OCEANIA TO BE FAVORABLE FOR TELECOM CONNECTIVITY PROVIDERS 87
TABLE 23 TELECOM CONNECTIVITY PROVIDERS: MOBILITY AS A SERVICE MARKET,
BY REGION, 2020–2030 (USD MILLION) 87
9.6 TICKETING SOLUTIONS 87
9.6.1 INTEGRATED ELECTRONIC TICKETING WOULD BE KEY TO FUTURE OF MAAS 87
TABLE 24 TICKETING SOLUTIONS: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 88
9.7 INSURANCE SERVICES 88
9.7.1 INCREASING INTEGRATION OF VEHICLES DRIVES INSURANCE SERVICES SEGMENT 88
TABLE 25 INSURANCE SERVICES: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 88

10 MOBILITY AS A SERVICE MARKET, BY TRANSPORTATION TYPE 89
The Chapter is Further Segmented at Regional Level and Regions Considered are Asia Oceania, Europe, North America, and RoW
10.1 INTRODUCTION 90
10.1.1 RESEARCH METHODOLOGY 90
10.1.2 ASSUMPTION 90
10.1.3 INDUSTRY INSIGHTS 91
FIGURE 35 MOBILITY AS A SERVICE MARKET, BY TRANSPORTATION TYPE,
2020 VS. 2030 (USD MILLION) 91
TABLE 26 MOBILITY AS A SERVICE MARKET, BY TRANSPORTATION TYPE,
2020–2030 (USD MILLION) 92
10.2 PRIVATE 92
10.2.1 GROWING NEED FOR PERSONAL MOBILITY OPTIONS DURING COVID-19 PANDEMIC BOOSTS PRIVATE TRANSPORTATION SEGMENT 92
TABLE 27 PRIVATE MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 92
10.3 PUBLIC 93
10.3.1 REDUCED PASSENGER TRIPS LIKELY TO HINDER GROWTH OF PUBLIC TRANSPORT SYSTEMS 93
TABLE 28 PUBLIC MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 93
_

11 MOBILITY AS A SERVICE MARKET, BY VEHICLE TYPE 94
The Chapter is Further Segmented at Regional Level and Regions Considered are Asia Oceania, Europe, North America, and RoW
11.1 INTRODUCTION 95
11.1.1 RESEARCH METHODOLOGY 95
11.1.2 ASSUMPTION 95
11.1.3 INDUSTRY INSIGHTS 96
FIGURE 36 MOBILITY AS A SERVICE MARKET, BY VEHICLE TYPE,
2020–2030 (USD MILLION) 96
TABLE 29 MOBILITY AS A SERVICE MARKET, BY VEHICLE TYPE,
2020–2030 (USD MILLION) 97
11.2 BUSES 97
11.2.1 LIMITED SEATING CAPACITY IN BUSES DUE TO ONGOING COVID-19 CRISIS IMPACTS SEGMENT GROWTH 97
TABLE 30 BUSES: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 97
11.3 FOUR-WHEELERS 98
11.3.1 INDIVIDUAL RIDE HAILING REMAINS SAFEST COMMUTE OPTION DURING COVID-19 OUTBREAK 98
TABLE 31 FOUR-WHEELERS: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 98
11.4 MICROMOBILITY 99
11.4.1 HEALTH CONSCIOUSNESS AMID COVID-19 PANDEMIC INCREASES USE OF MICROMOBILITY 99
TABLE 32 MICROMOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 99
11.5 TRAINS 100
11.5.1 LIMITED SCHEDULES OF PASSENGER TRAINS NEGATIVELY AFFECT
SEGMENT GROWTH 100
TABLE 33 TRAINS: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 100

12 MOBILITY AS A SERVICE MARKET, BY APPLICATION TYPE 101
The Chapter is Further Segmented at Regional Level and Regions Considered are Asia Oceania, Europe, North America, and RoW
12.1 INTRODUCTION 102
12.1.1 RESEARCH METHODOLOGY 102
12.1.2 ASSUMPTIONS 102
12.1.3 INDUSTRY INSIGHTS 102
FIGURE 37 MOBILITY AS A SERVICE MARKET, BY APPLICATION TYPE,
2020 VS. 2030 (USD MILLION) 103
TABLE 34 MOBILITY AS A SERVICE MARKET, BY APPLICATION TYPE,
2020–2030 (USD MILLION) 103
12.2 PERSONALIZED APPLICATION SERVICES 103
12.2.1 MULTIPLE FEATURES IN PERSONALIZED APPLICATION SERVICES DRIVES SEGMENT GROWTH 103
TABLE 35 PERSONALIZED APPLICATION SERVICES: MOBILITY AS A SERVICE MARKET, BY REGION, 2020–2030 (USD MILLION) 104
12.3 JOURNEY MANAGEMENT 104
12.3.1 JOURNEY MANAGEMENT TO BE FASTEST-GROWING SEGMENT DURING FORECAST PERIOD 104
TABLE 36 JOURNEY MANAGEMENT: MOBILITY AS A SERVICE MARKET, BY REGION, 2020–2030 (USD MILLION) 104
12.4 JOURNEY PLANNING 105
12.4.1 AVAILABILITY OF REAL-TIME DATA DRIVES JOURNEY PLANNING SEGMENT 105
TABLE 37 JOURNEY PLANNING: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 105
12.5 FLEXIBLE PAYMENTS & TRANSACTIONS 105
12.5.1 USER-FRIENDLY PAYMENT OPTIONS BOOST FLEXIBLE PAYMENTS & TRANSACTIONS SEGMENT 105
TABLE 38 FLEXIBLE PAYMENTS & TRANSACTIONS: MOBILITY AS A SERVICE MARKET,
BY REGION, 2020–2030 (USD MILLION) 106

13 MOBILITY AS A SERVICE MARKET, BY OPERATING SYSTEM 107
The Chapter is Further Segmented at Regional Level and Regions Considered are Asia Oceania, Europe, North America, and RoW
13.1 INTRODUCTION 108
13.1.1 RESEARCH METHODOLOGY 108
13.1.2 ASSUMPTION 108
13.1.3 INDUSTRY INSIGHTS 108
FIGURE 38 MOBILITY AS A SERVICE MARKET, BY OPERATING SYSTEM,
2020 VS. 2030 (USD MILLION) 109
TABLE 39 MOBILITY AS A SERVICE MARKET, BY OPERATING SYSTEM,
2020–2030 (USD MILLION) 109
13.2 ANDROID 110
13.2.1 ANDROID SEGMENT TO DOMINATE GLOBAL MARKET THROUGH FORECAST PERIOD 110
TABLE 40 ANDROID: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 110
13.3 IOS 111
13.3.1 IOS SEGMENT TO DOMINATE MARKET IN NORTH AMERICA THROUGH FORECAST PERIOD 111
TABLE 41 IOS: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 111
13.4 OTHERS 112
13.4.1 OTHERS SEGMENT TO HAVE NEGLIGIBLE MARKET SHARE AMONG OPERATING SYSTEMS 112
TABLE 42 OTHERS: MOBILITY AS A SERVICE MARKET, BY REGION,
2020–2030 (USD MILLION) 112
_

14 MOBILITY AS A SERVICE MARKET, BY REGION 113
The Chapter is Further Segmented by Service Type – Ride Hailing, Car Sharing, Micromobility, Bus Sharing, Train
14.1 INTRODUCTION 114
14.1.1 RESEARCH METHODOLOGY 114
14.1.2 ASSUMPTIONS 114
14.1.3 INDUSTRY INSIGHTS 115
FIGURE 39 MOBILITY AS A SERVICE MARKET, BY REGION, 2020 VS. 2030 (USD MILLION) 115
TABLE 43 MOBILITY AS A SERVICE MARKET, BY REGION, 2020–2030 (USD MILLION) 116
14.2 ASIA OCEANIA 116
FIGURE 40 ASIA OCEANIA: MOBILITY AS A SERVICE MARKET SNAPSHOT 117
TABLE 44 ASIA OCEANIA: MOBILITY AS A SERVICE MARKET, BY COUNTRY,
2020–2030 (USD MILLION) 117
14.2.1 CHINA 118
14.2.1.1 Increasing sales of electric vehicles expected to drive market in China 118
TABLE 45 CHINA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 118
14.2.2 JAPAN 119
14.2.2.1 Presence of local MaaS players to drive Japanese market 119
TABLE 46 JAPAN: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 119
14.2.3 SINGAPORE 120
14.2.3.1 Increasing government focus on clean transportation to drive market in Singapore 120
TABLE 47 SINGAPORE: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 120
14.2.4 AUSTRALIA 121
14.2.4.1 MaaS partnerships and agreements key to market success in Australia 121
TABLE 48 AUSTRALIA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 121
14.2.5 INDONESIA 122
14.2.5.1 New public transport system in Jakarta to drive market in Indonesia 122
TABLE 49 INDONESIA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 122
14.2.6 INDIA 122
14.2.6.1 India to present significant opportunities for MaaS market in near future 122
TABLE 50 INDIA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 123
14.3 EUROPE 123
FIGURE 41 EUROPE: MOBILITY AS A SERVICE MARKET SNAPSHOT 124
TABLE 51 EUROPE: MOBILITY AS A SERVICE MARKET, BY COUNTRY,
2020–2030 (USD MILLION) 125
14.3.1 FINLAND 125
14.3.1.1 Whim expected to drive mobility as a service market in Finland 125
TABLE 52 FINLAND: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 126
14.3.2 GERMANY 126
14.3.2.1 Presence of major automotive OEMs expected to drive market in Germany 126
TABLE 53 GERMANY: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 127
14.3.3 FRANCE 127
14.3.3.1 Local ride hailing companies dominate MaaS market in France 127
TABLE 54 FRANCE: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 127
14.3.4 UK 128
14.3.4.1 Investment in smart transportation expected to drive market in the UK 128
TABLE 55 UK: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 128
14.3.5 SPAIN 128
14.3.5.1 Efficient mobility infrastructure drives market in Spain 128
TABLE 56 SPAIN: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 129
14.3.6 NETHERLANDS 129
14.3.6.1 Ride hailing segment to drive market in the Netherlands 129
TABLE 57 NETHERLANDS: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 129
14.3.7 ITALY 130
14.3.7.1 Increasing use of shared mobility in Rome and Milan boosts market in Italy 130
TABLE 58 ITALY: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 130
14.3.8 RUSSIA 130
14.3.8.1 Moscow to dominate MaaS market in Russia 130
TABLE 59 RUSSIA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 131
14.3.9 TURKEY 131
14.3.9.1 Demand for smart mobility creates opportunities for market in Turkey 131
TABLE 60 TURKEY: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 131
14.4 NORTH AMERICA 132
FIGURE 42 NORTH AMERICA: MOBILITY AS A SERVICE MARKET,
2020 VS. 2030 (USD MILLION) 132
TABLE 61 NORTH AMERICA: MOBILITY AS A SERVICE MARKET, BY COUNTRY,
2020–2030 (USD MILLION) 132
14.4.1 US 133
14.4.1.1 Market in the US to witness short-term decline as an impact of COVID-19 pandemic 133
TABLE 62 US: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 133
14.4.2 CANADA 133
14.4.2.1 Communauto and Velocia Inc. influence the Canadian market 133
TABLE 63 CANADA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 134
14.4.3 MEXICO 134
14.4.3.1 Need to reduce traffic congestion and pollution propels market in Mexico 134
TABLE 64 MEXICO: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 134
14.5 REST OF THE WORLD 135
FIGURE 43 REST OF THE WORLD: MOBILITY AS A SERVICE MARKET,
2020 VS. 2030 (USD MILLION) 135
TABLE 65 REST OF THE WORLD: MOBILITY AS A SERVICE MARKET, BY COUNTRY,
2020–2030 (USD MILLION) 135
14.5.1 BRAZIL 136
14.5.1.1 Growing popularity of ride sharing services to influence market in Brazil 136
TABLE 66 BRAZIL: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 136
14.5.2 SOUTH AFRICA 136
14.5.2.1 Emergence of local ride hailing companies to drive market in
South Africa 136
TABLE 67 SOUTH AFRICA: MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2030 (USD MILLION) 137

15 RECOMMENDATIONS BY MARKETSANDMARKETS 138
15.1 FOCUS ON SOUTHEAST ASIAN COUNTRIES TO ENSURE RAPID REVENUE GROWTH FOR MAAS PLAYERS 138
15.1.1 LUCRATIVE SUBSCRIPTION SERVICES FOR MAAS USERS IN EUROPE 138
15.1.2 FOCUS ON MAAS-BASED TRAIN SERVICES IN ASIA OCEANIA 139

16 COMPETITIVE LANDSCAPE 140
16.1 OVERVIEW 140
16.2 MARKET EVALUATION FRAMEWORK 140
FIGURE 44 MARKET EVALUATION FRAMEWORK: MOBILITY AS A SERVICE 140
16.3 MOBILITY AS A SERVICE: MARKET SHARE ANALYSIS 141
FIGURE 45 MOBILITY AS A SERVICE MARKET SHARE ANALYSIS, 2020 141
16.4 MOBILITY AS A SERVICE: MARKET RANKING ANALYSIS 142
FIGURE 46 MOBILITY AS A SERVICE: TOP 5 PLAYERS 142
FIGURE 47 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENT & PARTNERSHIPS/ AGREEMENTS/SUPPLY CONTRACTS AS THE KEY GROWTH STRATEGIES, 2018–2020 143
16.5 COMPETITIVE SCENARIO 143
TABLE 68 NEW PRODUCT DEVELOPMENTS/LAUNCHES (2018–2020) 144
16.5.1 EXPANSIONS (2018–2020) 146
TABLE 69 EXPANSIONS 146
16.5.2 PARTNERSHIPS/CONTRACTS/ACQUISITIONS (2018–2020) 146
TABLE 70 PARTNERSHIPS/CONTRACTS/ACQUISITIONS 146
16.6 RIGHT TO WIN 148

17 COMPANY EVALUATION MATRIX AND COMPANY PROFILES 152
17.1 COMPANY EVALUATION MATRIX – MAAS PLAYERS 152
17.1.1 TERMINOLOGY 152
17.1.2 STARS 152
17.1.3 EMERGING LEADERS 152
17.1.4 PERVASIVE PLAYERS 152
17.1.5 EMERGING COMPANIES 152
FIGURE 48 MOBILITY AS A SERVICE MARKET: COMPANY EVALUATION MATRIX (2020) 153
17.2 STRENGTH OF PRODUCT PORTFOLIO 154
FIGURE 49 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN THE MOBILITY AS A SERVICE MARKET 154
17.3 BUSINESS STRATEGY EXCELLENCE 155
FIGURE 50 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN THE MOBILITY AS A SERVICE MARKET 155
17.4 COMPANY EVALUATION MATRIX – AUTOMOTIVE OEMS 156
17.5 COMPANY PROFILES 157
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
17.5.1 CITYMAPPER 157
TABLE 71 CITYMAPPER: ORGANIC DEVELOPMENTS 157
17.5.2 WHIM (MAAS GLOBAL OY) 159
TABLE 72 WHIM (MAAS GLOBAL OY): ORGANIC DEVELOPMENTS 159
TABLE 73 WHIM (MAAS GLOBAL OY): INORGANIC DEVELOPMENTS 159
17.5.3 MOOVIT 161
TABLE 74 MOOVIT: ORGANIC DEVELOPMENTS 161
TABLE 75 MOOVIT: INORGANIC DEVELOPMENTS 161
17.5.4 MOBILLEO (FLEETONDEMAND) 163
TABLE 76 MOBILLEO (FLEETONDEMAND): ORGANIC DEVELOPMENTS 163
TABLE 77 MOBILLEO (FLEETONDEMAND): INORGANIC DEVELOPMENTS 163
17.5.5 SKEDGO 165
TABLE 78 SKEDGO: ORGANIC DEVELOPMENTS 165
TABLE 79 SKEDGO: INORGANIC DEVELOPMENTS 166
17.5.6 UBIGO 168
TABLE 80 UBIGO: ORGANIC DEVELOPMENTS 168
17.5.7 SPLYT TECHNOLOGIES 169
TABLE 81 SPLYT TECHNOLOGIES: INORGANIC DEVELOPMENTS 169
17.5.8 COMMUNAUTO 170
TABLE 82 COMMUNAUTO: INORGANIC DEVELOPMENTS 170
17.5.9 QIXXIT 171
TABLE 83 QIXXIT: ORGANIC DEVELOPMENT 171
TABLE 84 QIXXIT: INORGANIC DEVELOPMENT 171
17.5.10 TRANZER 172
TABLE 85 TRANZER: INORGANIC DEVELOPMENT 172
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
17.5.11 ADDITIONAL COMPANIES 173
17.5.11.1 Europe 173
17.5.11.1.1 Moovel Group (REACH NOW) 173
17.5.11.1.2 Smile Mobility 173
17.5.11.1.3 SHARE NOW GmbH 173
17.5.11.2 North America 173
17.5.11.2.1 Velocia 173
17.5.11.2.2 Uber 173
17.5.11.2.3 Lyft 174
17.5.11.3 Asia Oceania 174
17.5.11.3.1 DiDi Chuxing 174
17.5.11.3.2 Grab 174
17.5.11.3.3 mobilityX Pte Ltd 174
17.5.11.3.4 Bridj 174

18 APPENDIX 175
18.1 KEY INSIGHTS FROM INDUSTRY EXPERTS 175
18.2 DISCUSSION GUIDE 176
18.4 AVAILABLE CUSTOMIZATIONS 182
18.4.1 MOBILITY AS A SERVICE MARKET, BY CITY 182
18.4.1.1 Helsinki 182
18.4.1.2 Rome 182
18.4.1.3 Paris 182
18.4.1.4 Los Angeles 182
18.4.1.5 Hanover 182
18.4.1.6 Berlin 182
18.4.1.7 Sydney 182
18.4.2 MOBILITY AS A SERVICE MARKET, BY PROPULSION 182
18.4.2.1 Electric 182
18.4.2.2 Hybrid 182
18.4.2.3 Gasoline 182
18.4.2.4 CNG/LPG 182
18.5 RELATED REPORTS 183
18.6 AUTHOR DETAILS 184