Table of Content

1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18

2 Market Overview and Qualitative Analysis 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 24
2.2 Major Growth Drivers 26
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 35

3 Segmentation of Europe Market by Platform 39
3.1 Market Overview by Platform 39
3.2 Europe Mobile Advertising Market 2018-2031 42
3.3 Europe Desktop Advertising Market 2018-2031 46
3.4 Europe Market of Digital Advertising via Other Digital Platforms 2018-2031 47

4 Segmentation of Europe Market by Ad Format 48
4.1 Market Overview by Ad Format 48
4.2 Europe Digital Display Ad Market 2018-2031 51
4.3 Europe Internet Paid Search Ad Market 2018-2031 53
4.4 Europe Social Media Ad Market 2018-2031 55
4.5 Europe Online Video Ad Market 2018-2031 57
4.6 Europe Market of Other Digital Ad Formats 2018-2031 59

5 Segmentation of Europe Market by Industry Vertical 61
5.1 Market Overview by Industry Vertical 61
5.2 Europe Digital Advertising Market for Media and Entertainment 2018-2031 64
5.3 Europe Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 66
5.4 Europe Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 67
5.5 Europe Digital Advertising Market for Telecommunication IT Sector 2018-2031 69
5.6 Europe Digital Advertising Market for Travel Industry 2018-2031 70
5.7 Europe Digital Advertising Market for Healthcare Sector 2018-2031 71
5.8 Europe Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 72
5.9 Europe Digital Advertising Market for Transportation and Logistics 2018-2031 73
5.10 Europe Digital Advertising Market for Energy, Power, and Utilities 2018-2031 74
5.11 Europe Digital Advertising Market for Other Industries 2018-2031 75

6 European Market 2018-2031 by Country 76
6.1 Overview of European Market 76
6.2 Germany 79
6.3 UK 82
6.4 France 84
6.5 Russia 86
6.6 Italy 88
6.7 Rest of European Market 90

7 Competitive Landscape 91
7.1 Overview of Key Vendors 91
7.2 Company Profiles 95
Alibaba 95
Amazon 97
Apple Inc. 102
Applovin Corporation 106
Baidu 108
Facebook Inc. 111
Google LLC 114
Microsoft Corporation 119
Nokia Corporation 123
Sina Corporation 126
Tencent 128
Twitter 132
Verizon 135
Yahoo! Inc. 138

8 Investing in Europe Market: Risk Assessment and Management 140
8.1 Risk Evaluation of Europe Market 140
8.2 Critical Success Factors (CSFs) 143
RELATED REPORTS AND PRODUCTS 146



List of Figures

List of Figures:

Figure 1. Research Method Flow Chart 12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2021-2031 18
Figure 4. Europe Digital Advertising Market by Revenue, 2018-2031, $ bn 20
Figure 5. Share of Digital Ad in Overall Media Ad in Europe Market, 2018-2031, % Revenue 21
Figure 6. Impact of COVID-19 on Business 24
Figure 7. Primary Drivers and Impact Factors of Europe Digital Advertising Market 26
Figure 8. Primary Restraints and Impact Factors of Europe Digital Advertising Market 29
Figure 9. Porter’s Fiver Forces Analysis of Europe Digital Advertising Market 35
Figure 10. Breakdown of Europe Digital Advertising Market by Platform, 2021-2031, % of Revenue 40
Figure 11. Contribution to Europe 2022-2031 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 41
Figure 12. Europe Mobile Advertising Market, 2018-2031, $ bn 43
Figure 13. Europe Mobile Internet Users, 2018-2022, billion 44
Figure 14. Comparison of Mobile Web and Mobile In-App 45
Figure 15. Europe Desktop Advertising Market, 2018-2031, $ bn 46
Figure 16. Europe Market of Digital Advertising via Other Platforms, 2018-2031, $ bn 47
Figure 17. Breakdown of Europe Digital Advertising Market by Ad Format, 2021-2031, % of Revenue 49
Figure 18. Contribution to Europe 2022-2031 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 50
Figure 19. Europe Digital Display Ad Market, 2018-2031, $ bn 52
Figure 20. Europe Internet Paid Search Advertising Market, 2018-2031, $ bn 54
Figure 21. World Social Media Users, Oct 2021 56
Figure 22. Europe Social Media Advertising Market, 2018-2031, $ bn 56
Figure 23. Europe Online Video Advertising Market, 2018-2031, $ bn 58
Figure 24. Europe Market of Other Digital Ad Formats, 2018-2031, $ bn 60
Figure 25. Breakdown of Europe Digital Advertising Market by Industry Vertical, 2021-2031, % of Revenue 62
Figure 26. Contribution to Europe 2022-2031 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 63
Figure 27. Europe Digital Advertising Market for Media and Entertainment, 2018-2031, $ bn 65
Figure 28. Europe Digital Advertising Market for Consumer Goods & Retail Industry, 2018-2031, $ bn 66
Figure 29. Europe Digital Advertising Market for Banking, Financial Service & Insurance, 2018-2031, $ bn 68
Figure 30. Europe Digital Advertising Market for Telecommunication IT Sector, 2018-2031, $ bn 69
Figure 31. Europe Digital Advertising Market for Travel Industry, 2018-2031, $ bn 70
Figure 32. Europe Digital Advertising Market for Healthcare Sector, 2018-2031, $ bn 71
Figure 33. Europe Digital Advertising Market for Manufacturing & Supply Chain, 2018-2031, $ bn 72
Figure 34. Europe Digital Advertising Market for Transportation and Logistics, 2018-2031, $ bn 73
Figure 35. Europe Digital Advertising Market for Energy, Power, and Utilities, 2018-2031, $ bn 74
Figure 36. Europe Digital Advertising Market for Other Industries, 2018-2031, $ bn 75
Figure 37. Breakdown of European Digital Advertising Market by Country, 2021 and 2031, % of Revenue 77
Figure 38. Contribution to Europe 2022-2031 Cumulative Revenue by Country, Value ($ bn) and Share (%) 78
Figure 39. Digital Advertising Market in Germany by Revenue, 2018-2031, $ bn 79
Figure 40. Digital Advertising Market in UK by Revenue, 2018-2031, $ bn 82
Figure 41. Digital Advertising Market in France by Revenue, 2018-2031, $ bn 84
Figure 42. Digital Advertising Market in Russia by Revenue, 2018-2031, $ bn 86
Figure 43. Digital Advertising Market in Italy by Revenue, 2018-2031, $ bn 88
Figure 44. Digital Advertising Market in Rest of Europe by Revenue, 2018-2031, $ bn 90
Figure 45. Growth Stage of Europe Digital Advertising Industry over the Forecast Period 91

List of Tables

List of Tables:

Table 1. Snapshot of Europe Digital Advertising Market in Balanced Perspective, 2021-2031 19
Table 2. World Economic Outlook, 2021-2031 23
Table 3. Main Product Trends and Market Opportunities in Europe Digital Advertising Market 32
Table 4. Europe Digital Advertising Market by Platform, 2018-2031, $ bn 40
Table 5. Europe Mobile Advertising Market by Channel, 2018-2031, $ bn 43
Table 6. Net Revenue and Market Share of World Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 44
Table 7. Europe Digital Advertising Market by Ad Format, 2018-2031, $ bn 49
Table 8. Europe Display Digital Ad Market by Purchase Method, 2018-2031, $ bn 52
Table 9. Europe Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 62
Table 10. Europe Digital Advertising Market by Country, 2018-2031, $ bn 77
Table 11. Germany Digital Advertising Market by Platform, 2018-2031, $ bn 80
Table 12. Germany Digital Advertising Market by Ad Format, 2018-2031, $ bn 80
Table 13. Germany Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 80
Table 14. UK Digital Advertising Market by Platform, 2018-2031, $ bn 83
Table 15. UK Digital Advertising Market by Ad Format, 2018-2031, $ bn 83
Table 16. UK Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 83
Table 17. France Digital Advertising Market by Platform, 2018-2031, $ bn 85
Table 18. France Digital Advertising Market by Ad Format, 2018-2031, $ bn 85
Table 19. France Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 85
Table 20. Russia Digital Advertising Market by Platform, 2018-2031, $ bn 87
Table 21. Russia Digital Advertising Market by Ad Format, 2018-2031, $ bn 87
Table 22. Russia Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 87
Table 23. Italy Digital Advertising Market by Platform, 2018-2031, $ bn 89
Table 24. Italy Digital Advertising Market by Ad Format, 2018-2031, $ bn 89
Table 25. Italy Digital Advertising Market by Industry Vertical, 2018-2031, $ bn 89
Table 26. Net Digital Ad Revenues and Market Shares of World Top Digital Ad Vendors in 2019, $ bn and % of Revenue 93
Table 27. Alibaba: Company Snapshot 95
Table 28. Alibaba: Business Segmentation 95
Table 29. Alibaba: Product Portfolio 96
Table 30. Alibaba: Revenue, 2018-2020, $ mn 96
Table 31. Amazon: Company Snapshot 97
Table 32. Amazon: Business Segmentation 98
Table 33. Amazon: Product Portfolio 100
Table 34. Amazon: Revenue, 2018-2020, $ mn 100
Table 35. Amazon: Recent Developments 101
Table 36. Apple Inc.: Company Snapshot 102
Table 37. Apple Inc.: Business Segmentation 103
Table 38. Apple Inc.: Product Portfolio 104
Table 39. Apple Inc.: Revenue, 2018-2020, $ mn 104
Table 40. Apple Inc.: Recent Developments 105
Table 41. Applovin Corporation: Company Snapshot 106
Table 42. Baidu: Company Snapshot 108
Table 43. Baidu: Business Segmentation 109
Table 44. Baidu: Product Portfolio 109
Table 45. Baidu: Revenue, 2018-2020, $ bn 109
Table 46. Baidu: Recent Developments 110
Table 47. Facebook Inc.: Company Snapshot 111
Table 48. Facebook Inc.: Business Segmentation 112
Table 49. Facebook Inc.: Product Portfolio 112
Table 50. Facebook Inc.: Revenue, 2018-2020, $ bn 113
Table 51. Facebook Inc.: Recent Developments 113
Table 52. Google LLC: Company Snapshot 114
Table 53. Google LLC: Product Portfolio 116
Table 54. Google LLC: Revenue, 2018-2020, $ bn 117
Table 55. Google LLC: Recent Developments 117
Table 56. Microsoft Corporation: Company Snapshot 119
Table 57. Microsoft Corporation: Business Segmentation 120
Table 58. Microsoft Corporation: Product Portfolio 120
Table 59. Microsoft Corporation: Revenue, 2018-2020, $ bn 121
Table 60. Microsoft Corporation: Recent Developments 121
Table 61. Nokia Corporation: Company Snapshot 123
Table 62. Nokia Corporation: Business Segmentation 124
Table 63. Nokia Corporation: Product Portfolio 124
Table 64. Nokia Corporation: Revenue, 2018-2020, $ bn 125
Table 65. Nokia Corporation: Recent Developments 125
Table 66. Sina Corporation: Company Snapshot 126
Table 67. Sina Corporation: Business Segmentation 127
Table 68. Sina Corporation: Product Portfolio 127
Table 69. Sina Corporation: Revenue, 2016-2018, $ bn 127
Table 70. Tencent Holdings Limited: Company Snapshot 128
Table 71. Tencent Holdings Limited: Business Segmentation 129
Table 72. Tencent Holdings Limited: Product Portfolio 130
Table 73. Tencent Holdings Limited: Revenue, 2017-2019, $ bn 130
Table 74. Tencent Holdings Limited: Recent Developments 131
Table 75. Twitter, Inc.: Company Snapshot 132
Table 76. Twitter, Inc.: Business Segmentation 132
Table 77. Twitter, Inc.: Product Portfolio 133
Table 78. Twitter, Inc.: Revenue, 2018-2020, $ bn 133
Table 79. Twitter, Inc.: Recent Developments 134
Table 80. Verizon: Company Snapshot 135
Table 81. Verizon: Business Segmentation 136
Table 82. Verizon: Product Portfolio 136
Table 83. Verizon: Revenue, 2018-2020, $ bn 136
Table 84. Verizon: Recent Developments 137
Table 85. Yahoo! Inc.: Company Snapshot 138
Table 86. Yahoo! Inc.: Product Portfolio 139
Table 87. Yahoo! Inc.: Revenue, 2014-2016, $ bn 139
Table 88. Risk Evaluation for Investing in Europe Market, 2021-2031 141
Table 89. Critical Success Factors and Key Takeaways 144