Table of Content

1 INTRODUCTION 11
1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 MARKET SCOPE 11
1.3.1 MARKET SEGMENTATION 12
1.3.2 REGIONS COVERED 12
1.4 YEARS CONSIDERED FOR THE STUDY 13
1.5 CURRENCY CONSIDERED 13
1.6 STAKEHOLDERS 14

2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.2 PRIMARY DATA 16
2.1.2.1 Breakup of primary profiles 16
2.2 MARKET BREAKUP AND DATA TRIANGULATION 17
2.3 MARKET SIZE ESTIMATION 17
2.3.1 TOP-DOWN APPROACH 18
2.3.2 BOTTOM-UP APPROACH 18
2.4 MARKET FORECAST 19
2.5 ASSUMPTIONS FOR THE STUDY 20
2.6 LIMITATIONS OF THE STUDY 21

3 EXECUTIVE SUMMARY 22

4 PREMIUM INSIGHTS 24
4.1 ATTRACTIVE OPPORTUNITIES IN THE CONNECTED TOYS MARKET 24
4.2 CONNECTED TOYS MARKET, BY INTERACTING DEVICE (2019 VS. 2024) 24
4.3 MARKET INVESTMENT SCENARIO 25

5 MARKET OVERVIEW AND INDUSTRY TRENDS 26
5.1 INTRODUCTION 26
5.2 MARKET DYNAMICS 26
5.2.1 DRIVERS 27
5.2.1.1 Widespread and easy availability of connected platforms 27
5.2.1.2 Increasing adoption of STEM toys 27
5.2.2 RESTRAINTS 27
5.2.2.1 High cost of connected toys 27
5.2.3 OPPORTUNITIES 27
5.2.3.1 Increasing awareness of internet and technology 27
5.2.3.2 Increasing R&D spending on robots and toys 27
5.2.4 CHALLENGES 28
5.2.4.1 Negative effects on children’s development 28
5.2.4.2 Heightened risks with constant connectivity 28

6 CONNECTED TOYS MARKET, BY INTERACTING DEVICE 29
6.1 INTRODUCTION 30
6.2 SMARTPHONE-CONNECTED TOYS 31
6.2.1 ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES TO DRIVE THE GROWTH OF SMARTPHONE-CONNECTED TOYS 31
6.3 APP-CONNECTED DRONES 32
6.3.1 SENSORS, LATEST SOFTWARE AND AI ADVANCEMENTS TO DRIVE THE GROWTH OF OVERALL APP-CONNECTED DRONES MARKET 32
6.4 CONSOLE-CONNECTED TOYS 33
6.4.1 NEW GAME PLATFORMS AND A PLETHORA OF NEW VIDEO GAMES TO DRIVE THE OVERALL GROWTH OF CONSOLE-CONNECTED TOYS 33
6.5 TABLET-CONNECTED TOYS 34
6.5.1 CUSTOMIZED FEATURES AND DAILY LEARNING EXERCISES FOR KIDS TO DRIVE THE OVERALL GROWTH OF TABLET-CONNECTED TOYS MARKET 34

7 CONNECTED TOYS MARKET, BY AGE GROUP 35
7.1 INTRODUCTION 36
7.2 2–5 YEARS 37
7.2.1 CURIOSITY TO LEARN, EXPLORE, AND DISCOVER NEW TOYS TO DRIVE CONNECTED TOYS ADOPTION IN THE AGE GROUP OF 2–5 YEARS 37
7.3 6–8 YEARS 38
7.3.1 INNOVATIVE USE OF TECHNOLOGIES AND CREATIVE IMAGINATION DRIVING THE GROWTH OF CONNECTED TOYS ADOPTION IN 6–8 YEARS AGE GROUP 38
7.4 9–12 YEARS 39
7.4.1 CREATIVE THINKING AND THE ABILITY TO DEMONSTRATE PERSONALITY TO DRIVE THE ADOPTION OF CONNECTED-TOYS AMONG KIDS AGED BETWEEN 9 AND 12 YEARS 39
7.5 TEENAGERS 40
7.5.1 TOYS THAT ENCOURAGE TEAM WORK AND PROBLEM-SOLVING SKILLS TO DRIVE THE GROWTH OF CONNECTED TOYS MARKET FOR TEENAGERS 40
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8 CONNECTED TOYS MARKET, BY REGION 41
8.1 INTRODUCTION 42
8.2 NORTH AMERICA 43
8.2.1 INNOVATION AND ABILITY TO INVEST IN ADVANCED TECHNOLOGY TO DRIVE THE ADOPTION OF CONNECTED TOYS MARKET IN NORTH AMERICA 43
8.3 EUROPE 45
8.3.1 LAUNCH OF A SIGNIFICANT FRAMEWORK FOR POLICY DEVELOPMENT AND ADOPTION OF EMERGING TECHNOLOGIES TO BOOST THE ADOPTION OF CONNECTED TOYS IN EUROPE 45
8.4 ASIA PACIFIC 47
8.4.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES TO INCREASE THE GROWTH OPPORTUNITIES FOR CONNECTED TOYS MARKET IN APAC 47
8.5 REST OF THE WORLD 49

9 COMPETITIVE LANDSCAPE 50
9.1 INTRODUCTION 50
9.2 COMPETITIVE SCENARIO 50
9.2.1 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS 51
9.2.2 ACQUISITIONS 51
9.2.3 PARTNERSHIPS 52

10 COMPANY PROFILES 53
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
10.1 MATTEL 53
10.2 HASBRO 56
10.3 LEGO GROUP 58
10.4 SPHERO 61
10.5 SONY 63
10.6 PLAYMOBIL 65
10.7 BANDAI NAMCO 66
10.8 K’NEX 68
10.9 KONAMI 69
10.10 WONDER WORKSHOP 71
10.11 PLAYFUSION 72
10.12 ANKI 72
10.13 WOWWEE 72
10.14 DXTR LABS 73
10.15 LEKA 73
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
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11 APPENDIX 74
11.1 DISCUSSION GUIDE 74
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 77
11.3 AVAILABLE CUSTOMIZATIONS 79
11.4 RELATED REPORTS 79
11.5 AUTHOR DETAILS 80



List of Figures



FIGURE 1 CONNECTED TOYS MARKET: RESEARCH DESIGN 15
FIGURE 2 CONNECTED TOYS MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES 18
FIGURE 3 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 23
FIGURE 4 CONSOLE-CONNECTED TOYS SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 23
FIGURE 5 INCREASING ADOPTION OF STEM TOYS TO DRIVE THE GROWTH OF THE CONNECTED TOYS MARKET DURING THE FORECAST PERIOD 24
FIGURE 6 CONSOLE-CONNECTED TOYS SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 24
FIGURE 7 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT OVER
THE NEXT 5 YEARS 25
FIGURE 8 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
CONNECTED TOYS MARKET 26
FIGURE 9 APP-CONNECTED DRONES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 30
FIGURE 10 9–12 YEARS SEGMENT TO GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 36
FIGURE 11 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 42
FIGURE 12 NORTH AMERICA: MARKET SNAPSHOT 43
FIGURE 13 ASIA PACIFIC: MARKET SNAPSHOT 47
FIGURE 14 KEY DEVELOPMENTS IN THE CONNECTED TOYS MARKET, 2018–2019 50
FIGURE 15 MATTEL: COMPANY SNAPSHOT 53
FIGURE 16 MATTEL: SWOT ANALYSIS 55
FIGURE 17 HASBRO: COMPANY SNAPSHOT 56
FIGURE 18 HASBRO: SWOT ANALYSIS 57
FIGURE 19 LEGO GROUP: COMPANY SNAPSHOT 58
FIGURE 20 LEGO: SWOT ANALYSIS 59
FIGURE 21 SONY: COMPANY SNAPSHOT 63
FIGURE 22 SONY: SWOT ANALYSIS 64
FIGURE 23 BANDAI NAMCO: COMPANY SNAPSHOT 66
FIGURE 24 KONAMI: COMPANY SNAPSHOT 69

 

List of Tables



TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018 13
TABLE 2 FACTOR ANALYSIS 19
TABLE 3 CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE 2017–2024 (USD MILLION) 30
TABLE 4 SMARTPHONE –CONNECTED TOYS: CONNECTED TOYS MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 31
TABLE 5 APP-CONNECTED DRONES: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 32
TABLE 6 CONSOLE–CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 33
TABLE 7 TABLET-CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 34
TABLE 8 CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017–2024 (USD MILLION) 36
TABLE 9 2–5 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 37
TABLE 10 6–8 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 38
TABLE 11 9–12 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 39
TABLE 12 TEENAGERS: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 40
TABLE 13 CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 42
TABLE 14 NORTH AMERICA: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017–2024 (USD MILLION) 44
TABLE 15 NORTH AMERICA: CONNECTED TOYS MARKET SIZE, BY AGE GROUP 2017–2024 (USD MILLION) 44
TABLE 16 EUROPE: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE 2017–2024 (USD MILLION) 45
TABLE 17 EUROPE: CONNECTED TOYS MARKET SIZE, BY AGE GROUP 2017–2024 (USD MILLION) 46
TABLE 18 ASIA PACIFIC: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE 2017–2024 (USD MILLION) 48
TABLE 19 ASIA PACIFIC: CONNECTED TOYS MARKET SIZE, BY AGE GROUP 2017–2024 (USD MILLION) 48
TABLE 20 REST OF THE WORLD: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017–2024 (USD MILLION) 49
TABLE 21 REST OF THE WORLD: CONNECTED TOYS MARKET SIZE, BY AGE GROUP 2017–2024 (USD MILLION) 49
TABLE 22 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2018–2019 51
TABLE 23 ACQUISITIONS, 2018 51
TABLE 24 PARTNERSHIPS, 2018–2019 52