List of Figures

FIGURE 1 CONNECTED TOYS MARKET: RESEARCH DESIGN 15
FIGURE 2 CONNECTED TOYS MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES 18
FIGURE 3 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 23
FIGURE 4 CONSOLE-CONNECTED TOYS SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 23
FIGURE 5 INCREASING ADOPTION OF STEM TOYS TO DRIVE THE GROWTH OF THE CONNECTED TOYS MARKET DURING THE FORECAST PERIOD 24
FIGURE 6 CONSOLE-CONNECTED TOYS SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 24
FIGURE 7 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT OVER
THE NEXT 5 YEARS 25
FIGURE 8 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
CONNECTED TOYS MARKET 26
FIGURE 9 APP-CONNECTED DRONES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 30
FIGURE 10 9–12 YEARS SEGMENT TO GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 36
FIGURE 11 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 42
FIGURE 12 NORTH AMERICA: MARKET SNAPSHOT 43
FIGURE 13 ASIA PACIFIC: MARKET SNAPSHOT 47
FIGURE 14 KEY DEVELOPMENTS IN THE CONNECTED TOYS MARKET, 2018–2019 50
FIGURE 15 MATTEL: COMPANY SNAPSHOT 53
FIGURE 16 MATTEL: SWOT ANALYSIS 55
FIGURE 17 HASBRO: COMPANY SNAPSHOT 56
FIGURE 18 HASBRO: SWOT ANALYSIS 57
FIGURE 19 LEGO GROUP: COMPANY SNAPSHOT 58
FIGURE 20 LEGO: SWOT ANALYSIS 59
FIGURE 21 SONY: COMPANY SNAPSHOT 63
FIGURE 22 SONY: SWOT ANALYSIS 64
FIGURE 23 BANDAI NAMCO: COMPANY SNAPSHOT 66
FIGURE 24 KONAMI: COMPANY SNAPSHOT 69

 

List of Tables

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018 13
TABLE 2 FACTOR ANALYSIS 19
TABLE 3 CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE 2017–2024 (USD MILLION) 30
TABLE 4 SMARTPHONE –CONNECTED TOYS: CONNECTED TOYS MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 31
TABLE 5 APP-CONNECTED DRONES: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 32
TABLE 6 CONSOLE–CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 33
TABLE 7 TABLET-CONNECTED TOYS: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 34
TABLE 8 CONNECTED TOYS MARKET SIZE, BY AGE GROUP, 2017–2024 (USD MILLION) 36
TABLE 9 2–5 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 37
TABLE 10 6–8 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 38
TABLE 11 9–12 YEARS: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 39
TABLE 12 TEENAGERS: CONNECTED TOYS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 40
TABLE 13 CONNECTED TOYS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 42
TABLE 14 NORTH AMERICA: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017–2024 (USD MILLION) 44
TABLE 15 NORTH AMERICA: CONNECTED TOYS MARKET SIZE, BY AGE GROUP 2017–2024 (USD MILLION) 44
TABLE 16 EUROPE: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE 2017–2024 (USD MILLION) 45
TABLE 17 EUROPE: CONNECTED TOYS MARKET SIZE, BY AGE GROUP 2017–2024 (USD MILLION) 46
TABLE 18 ASIA PACIFIC: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE 2017–2024 (USD MILLION) 48
TABLE 19 ASIA PACIFIC: CONNECTED TOYS MARKET SIZE, BY AGE GROUP 2017–2024 (USD MILLION) 48
TABLE 20 REST OF THE WORLD: CONNECTED TOYS MARKET SIZE, BY INTERACTING DEVICE, 2017–2024 (USD MILLION) 49
TABLE 21 REST OF THE WORLD: CONNECTED TOYS MARKET SIZE, BY AGE GROUP 2017–2024 (USD MILLION) 49
TABLE 22 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2018–2019 51
TABLE 23 ACQUISITIONS, 2018 51
TABLE 24 PARTNERSHIPS, 2018–2019 52