Table of Content


Executive Summary

Chapter 1 – Introduction

Chapter 2 – Trends in co-promotion and co-marketing dealmaking

2.1. Introduction
2.2. Difference between co-promotion and co-marketing deals
2.3. Trends in co-promotion deals since 2016
2.3.1. Co-promotion and co-marketing dealmaking by year, 2016 to 2023
2.3.2. Co-promotion and co-marketing dealmaking by phase of development, 2016 to 2023
2.3.3. Co-promotion and co-marketing dealmaking by industry sector, 2016 to 2023
2.3.4. Co-promotion and co-marketing dealmaking by therapy area, 2016 to 2023
2.3.5. Co-promotion and co-marketing dealmaking by technology type, 2016 to 2023
2.3.6. Co-promotion and co-marketing dealmaking by most active company, 2016 to 2023

2.4. When co-marketing can be useful

2.5. When co-marketing is the only option

2.6. Pure deals and multi-component deals
2.6.1. Attributes of pure co-promotion deals
2.6.2. Attributes of co-promotion in multi-component deals

2.7. Reasons for including co-promotion options in a deal

2.8. Uptake of co-promotion rights

2.9. Co-promotion rights as bargaining chips

2.10. Aligning partners to make the co-promote work

Chapter 3 – Overview of co-promotion deal structure

3.1. Introduction

3.2. Pure versus multi-component co-promotion deals

3.3. Pure co-promotion agreement structure
3.3.1. Example co-promotion agreements
3.3.1.a. Case study 1
3.3.1.b. Case study 2

3.4. Co-promotion rights as part of a wider alliance agreement

3.4.1. Example co-promotion option clauses
3.4.1.a. Case study 3
3.4.1.b. Case study 4
3.4.2. Example co-promotion right clauses
3.4.2.a. Case study 5
3.4.2.b. Case study 6

3.5. Embedded co-promotion rights enabling third party engagement

3.5.1. Example co-promotion clauses enabling third party engagement
3.5.1.a. Case study 7

Chapter 4 – Overview of co-marketing deal structure

4.1. Introduction

4.2. Co-marketing agreement structure
4.2.1. Example co-marketing agreements
4.2.1.a. Case study 8
4.3. Co-marketing rights as part of a wider alliance agreement
4.3.1. Example co-marketing right clauses
4.3.1.a. Case study 9

Chapter 5 – Leading co-promotion and co-marketing deals

5.1. Introduction
5.2. Top co-promotion and co-marketing deals by value

Chapter 6 – Top 25 most active co-promotion and co-marketing dealmakers

6.1. Introduction
6.2. Top 25 most active co-promotion and co-marketing dealmakers

Chapter 7 – Co-promotion and co-marketing agreement contracts directory 2016-2023

7.1. Introduction
7.2. Co-promotion and co-marketing deals with contracts 2016 to 2023

Appendices

Appendix 1 – Co-promotion and co-marketing deals by company A-Z
Appendix 2 – Co-promotion and co-marketing deals by stage of development
Appendix 3 – Co-promotion and co-marketing deals by deal type
Appendix 4 – Co-promotion and co-marketing deals by therapy area
Appendix 5 – Co-promotion and co-marketing deals by technology type
Appendix 6 – Deal type definitions

About Wildwood Ventures
Current Partnering
Current Agreements
Recent report titles from Current Partnering

Table of figures

Figure 1: Definition of co-promotion and co-marketing
Figure 2: Trends in co-promotion and co-marketing deal announcements, 2016 to 2023
Figure 3: Co-promotion and co-marketing deals signed at each phase of development, 2016 to 2023
Figure 4: Co-promotion and co-marketing deals by industry sector, 2016 to 2023
Figure 5: Co-promotion and co-marketing deals by therapy area, 2016 to 2023
Figure 6: Co-promotion and co-marketing deals by technology type, 2016 to 2023
Figure 7: Top 25 most active co-promotion and co-marketing dealmakers, 2016 to 2023
Figure 8: Situations where co-marketing can prove useful
Figure 9: Key components of a pure co-promotion deal
Figure 10: Key components of a multi-component co-promotion deal
Figure 11: Example deals where co-promotion options have been actively exercised, since 2000
Figure 12: Issues in implementing co-promotion agreements
Figure 13: Co-promotion agreements – what should a contract include?
Figure 14: Components of the co-promotion deal structure
Figure 15: Components of the co-marketing deal structure
Figure 16: Top co-promotion and co-marketing deals by value since 2016
Figure 17: Most active co-promotion and co-marketing dealmakers 2016 to 2023