List of Tables
TABLE 1 EUROPE MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 2 EUROPE MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– MOBILE MARKETING MARKET
TABLE 4 PRODUCT LAUNCHES – MOBILE MARKETING MARKET
TABLE 5 MERGERS & ACQUISITIONS – MOBILE MARKETING MARKET
TABLE 6 EUROPE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 7 EUROPE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 8 EUROPE MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 9 EUROPE MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 10 EUROPE MOBILE MARKETING MMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 11 EUROPE MOBILE MARKETING MMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 12 EUROPE MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 13 EUROPE MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 14 EUROPE MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 15 EUROPE MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 16 EUROPE MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 17 EUROPE MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 18 EUROPE MOBILE MARKETING SMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 19 EUROPE MOBILE MARKETING SMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 20 EUROPE OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 21 EUROPE OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 22 EUROPE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 23 EUROPE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 24 EUROPE LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 25 EUROPE LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 26 EUROPE SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 27 EUROPE SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 28 EUROPE MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 29 EUROPE MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 30 EUROPE RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 31 EUROPE RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 32 EUROPE TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 33 EUROPE TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 34 EUROPE TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 35 EUROPE TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 36 EUROPE BFSI MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 37 EUROPE BFSI MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 38 EUROPE GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 39 EUROPE GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 40 EUROPE HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 41 EUROPE HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 42 EUROPE MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 43 EUROPE MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 44 EUROPE OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 45 EUROPE OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 46 EUROPE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 47 EUROPE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 48 GERMANY MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 49 GERMANY MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 50 GERMANY MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 51 GERMANY MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 52 GERMANY MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 53 GERMANY MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 54 GERMANY MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 55 GERMANY MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 56 UK MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 57 UK MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 58 UK MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 59 UK MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 60 UK MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 61 UK MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 62 UK MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 63 UK MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 64 FRANCE MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 65 FRANCE MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 66 FRANCE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 67 FRANCE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 68 FRANCE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 69 FRANCE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 70 FRANCE MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 71 FRANCE MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 72 RUSSIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 73 RUSSIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 74 RUSSIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 75 RUSSIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 76 RUSSIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 77 RUSSIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 78 RUSSIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 79 RUSSIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 80 SPAIN MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 81 SPAIN MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 82 SPAIN MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 83 SPAIN MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 84 SPAIN MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 85 SPAIN MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 86 SPAIN MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 87 SPAIN MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 88 ITALY MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 89 ITALY MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 90 ITALY MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 91 ITALY MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 92 ITALY MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 93 ITALY MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 94 ITALY MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 95 ITALY MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 96 REST OF EUROPE MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 97 REST OF EUROPE MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 98 REST OF EUROPE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 99 REST OF EUROPE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 100 REST OF EUROPE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 101 REST OF EUROPE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 102 REST OF EUROPE MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 103 REST OF EUROPE MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 104 KEY INFORMATION - IBM
TABLE 105 KEY INFORMATION - AT&T INC.
TABLE 106 KEY INFORMATION – SAP SE
TABLE 107 KEY INFORMATION – ORACLE CORPORATION
TABLE 108 KEY INFORMATION – SALESFORCE.COM, INC.
TABLE 109 KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 110 KEY INFORMATION – SALMAT LTD.
TABLE 111 KEY INFORMATION – VIBES MEDIA, LLC
TABLE 112 KEY INFORMATION – MOBIVITY HOLDINGS CORPORATION
TABLE 113 KEY INFORMATION – SAS INSTITUTE, INC.



List of Figures
FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4 KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5 RECENT STRATEGIES: IBM CORPORATION
FIG 6 SWOT ANALYSIS: IBM CORP.
FIG 7 SWOT ANALYSIS: AT&T INC.
FIG 8 SWOT ANALYSIS: SAP SE
FIG 9 RECENT STRATEGIES: ORACLE CORPORATION
FIG 10 SWOT ANALYSIS: ORACLE CORPORATION
FIG 11 SWOT ANALYSIS: SALESFORCE.COM INC.
FIG 12 RECENT STRATEGIES: ADOBE SYSTEMS
FIG 13 SWOT ANALYSIS: ADOBE SYSTEMS
FIG 14 RECENT STRATEGIES: VIBES MEDIA LLC