List of Figures

FIGURE 1 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET: RESEARCH DESIGN 19
FIGURE 2 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES 23
FIGURE 3 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 27
FIGURE 4 TELECOM AND IT VERTICAL TO HOLD THE HIGHEST MARKET SHARE IN 2018 28
FIGURE 5 SUPPORT AND MAINTENANCE SERVICES SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2018 28
FIGURE 6 INCREASING NEED TO JUSTIFY MARKETING SPEND TO DRIVE THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET DURING THE FORECAST PERIOD 29
FIGURE 7 TELECOM AND IT, AND UNITED STATES TO DOMINATE THE NORTH AMERICAN MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET IN 2018 30
FIGURE 8 INDIA TO GROW AT THE HIGHEST CAGR IN THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET DURING THE FORECAST PERIOD 30
FIGURE 9 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET 32
FIGURE 10 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 37
FIGURE 11 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 43
FIGURE 12 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 47
FIGURE 13 MEDIA AND ENTERTAINMENT VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 51
FIGURE 14 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2018 61
FIGURE 15 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 62
FIGURE 16 NORTH AMERICA: MARKET SNAPSHOT 63
FIGURE 17 ASIA PACIFIC: MARKET SNAPSHOT 71
FIGURE 18 KEY DEVELOPMENTS IN THE MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET, 2016–2018 83
FIGURE 19 MARKET EVALUATION FRAMEWORK 84
FIGURE 20 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2018 89
FIGURE 21 ADOBE: COMPANY SNAPSHOT 90
FIGURE 22 SWOT ANALYSIS: ADOBE 92
FIGURE 23 SAP: COMPANY SNAPSHOT 93
FIGURE 24 SWOT ANALYSIS: SAP 95
FIGURE 25 ORACLE: COMPANY SNAPSHOT 96
FIGURE 26 SWOT ANALYSIS: ORACLE 98
FIGURE 27 SWOT ANALYSIS: MERKLE 100
FIGURE 28 SWOT ANALYSIS: VISUAL IQ 102

 

List of Tables

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 17
TABLE 2 FACTOR ANALYSIS 24
TABLE 3 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY COMPONENT, 2016–2023 (USD MILLION) 37
TABLE 4 SOLUTION: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 38
TABLE 5 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 39
TABLE 6 SERVICES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 39
TABLE 7 INTEGRATION AND IMPLEMENTATION SERVICES MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 40
TABLE 8 ADVISORY SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 40
TABLE 9 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 41
TABLE 10 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 43
TABLE 11 ON-PREMISES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 44
TABLE 12 CLOUD: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 45
TABLE 13 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 47
TABLE 14 SMALL AND MEDIUM-SIZED ENTERPRISES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 48
TABLE 15 LARGE ENTERPRISES: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 49
TABLE 16 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 52
TABLE 17 RETAIL: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 53
TABLE 18 FAST MOVING CONSUMER GOODS AND CONSUMER PACKAGED GOODS: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 53
TABLE 19 COMPUTING PRODUCTS AND CONSUMER ELECTRONICS: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 54
TABLE 20 TELECOM AND IT: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 55
TABLE 21 BANKING, FINANCIAL SERVICES, AND INSURANCE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 56
TABLE 22 MEDIA AND ENTERTAINMENT: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 57
TABLE 23 HEALTHCARE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 58
TABLE 24 TRAVEL AND HOSPITALITY: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 59
TABLE 25 OTHERS: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 59
TABLE 26 MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 62
TABLE 27 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 64
TABLE 28 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION) 64
TABLE 29 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 64
TABLE 30 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 65
TABLE 31 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 65
TABLE 32 NORTH AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 66
TABLE 33 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY COMPONENT, 2016–2023 (USD MILLION) 67
TABLE 34 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY SERVICE TYPE, 2016–2023 (USD MILLION) 67
TABLE 35 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 68
TABLE 36 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 68
TABLE 37 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY VERTICAL, 2016–2023 (USD MILLION) 68
TABLE 38 EUROPE: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY COUNTRY, 2016–2023 (USD MILLION) 69
TABLE 39 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 72
TABLE 40 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION) 72
TABLE 41 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 72
TABLE 42 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 73
TABLE 43 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 73
TABLE 44 ASIA PACIFIC: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 74
TABLE 45 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 75
TABLE 46 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION) 75
TABLE 47 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 76
TABLE 48 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 76
TABLE 49 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 77
TABLE 50 MIDDLE EAST AND AFRICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 77
TABLE 51 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 79
TABLE 52 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION) 79
TABLE 53 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 80
TABLE 54 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 80
TABLE 55 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 80
TABLE 56 LATIN AMERICA: MULTI-TOUCH MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 81
TABLE 57 PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS, 2017–2018 84
TABLE 58 BUSINESS EXPANSIONS, 2018 86
TABLE 59 ACQUISITIONS, 2017–2018 86
TABLE 60 PARTNERSHIPS, AGREEMENT, COLLABORATIONS, 2017–2018 87
TABLE 61 EVALUATION CRITERIA 88