Table of Content

1 INTRODUCTION 9
1.1 OBJECTIVES OF THE STUDY 9
1.2 MARKET SCOPE 9
1.3 MARKET DEFINITION 10
1.4 CURRENCY 11
1.5 LIMITATION 11
1.6 STAKEHOLDERS 11

2 RESEARCH METHODOLOGY 12
2.1 RESEARCH DATA 13
2.1.1 KEY DATA FROM SECONDARY DATA 14
2.1.2 KEY DATA FROM PRIMARY DATA 15
2.2 MARKET ESTIMATION AND FORECAST METHODOLOGY 16
2.3 VENDOR ANALYSIS MATRIX METHODOLOGY 17
2.3.1 VENDOR INCLUSION CRITERIA 17
2.4 RESEARCH ASSUMPTIONS 18

3 PREMIUM INSIGHTS 19
3.1 PREMIUM INSIGHTS 20

4 MARKET OVERVIEW 22
4.1 MARKET DRIVERS 23
4.2 MARKET RESTRAINTS 24
4.3 MARKET OPPORTUNITY 25
4.4 MARKET CHALLENGES 26

5 INDIA HUMAN CAPITAL MARKET (HCM) IN SMB OPPORTUNITY 27
5.1 INDIA HCM MARKET OPPORTUNITY IN SMB, BY VERTICALS 33
5.2 INDIA HCM MARKET OPPORTUNITY IN SMB, BY CITIES 34

6 COMPETITIVE LANDSCAPE 31
6.1 VENDOR OFFERINGS: MARKET SNAPSHOT 32
6.1.1 VENDOR OFFERINGS COMPARISION – (KEKA, DARWINBOX, GREYTHR) 33
6.1.2 VENDOR OFFERINGS COMPARISION – (ZINGHR, PEOPLEWORKS, ZOHO PEOPLE) 34

7 COMPANY PROFILE 35
7.1 KEKA 36
7.2 DARWINBOX 46
7.3 GREYTHR 53
7.4 ZINGHR 58
7.5 PEOPLEWORKS 64
7.6 ZOHO PEOPLE 70

8 APPENDIX 76
8.1 MARKETSANDMARKETS KNOWLEDGE STORE: SNAPSHOT 77
8.2 OUR CUSTOM RESEARCH AND CONSULTING 79
8.3 RELATED REPORTS 80
8.4 DISCLAIMER 81



List of Figures



FIGURE 1 MARKETS COVERED 09
FIGURE 2 YEARS CONSIDERED IN THE REPORT 11
FIGURE 3 INDIA SMB HUMAN CAPITAL MANAGEMENT MARKET: RESEARCH DESIGN 13
FIGURE 4 MARKET ESTIMATION AND FORECAST METHODOLOGY 16
FIGURE 5 VENDOR ANALYSIS: CRITERIA WEIGHTAGE 17
FIGURE 6 INDIA HCM IN MARKET SMB: DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES 22
FIGURE 7 INDIA HCM MARKET IN SMB, 2017–2022 (USD MILLION) 28
FIGURE 8 ECOSYSTEM VENDOR CLASSIFICATION 32

 

List of Tables



TABLE 1 KEY DATA FROM SECONDARY SOURCES 14
TABLE 2 KEY DATA FROM PRIMARY SOURCES 15
TABLE 3 RESEARCH ASSUMPTIONS 18
TABLE 4 INDIA HCM MARKET SIZE IN SMB SECTOR, 2017–2022 (USD MILLION) 20
TABLE 5 MARKET DRIVERS 23
TABLE 6 MARKET RESTRAINTS 24
TABLE 7 MARKET OPPORTUNITIES 25
TABLE 8 MARKET CHALLENGES 26
TABLE 9 INDIA HCM MARKET SIZE IN SMB, BY VERTICAL, 2017–2022 (USD MILLION) 29
TABLE 10 INDIA HCM MARKET SIZE IN SMB, BY CITY, 2017–2022 (USD MILLION) 30
TABLE 11 HCM VENDOR COMAPRISON (KEKA, DARWINBOX, GREYTHR) 33
TABLE 12 HCM VENDOR COMAPRISON (ZINGHR, PEOPLEWORKS, ZOHO PEOPLE) 34