Table of Content

1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research Objectives
2.2.2 Assumption & Limitations
2.3 Market Structure
3 Market Insights
4 Research Methodology
4.1 Research Process
4.2 Secondary Research
4.3 Primary Research
4.4 Forecast Model
5 Market Landscape
5.1 Porters Five Forces Analysis
5.1.1 Threat of new entrants
5.1.2 Bargaining power of suppliers
5.1.3 Bargaining power of buyers
5.1.4 Threat of substitute
5.1.5 Rivalry
5.2 Value Chain/Supply Chain of Marketing Automation Software Market
6 Market Dynamics
6.1 Introduction
6.2 Drivers
6.2.1 Increase adoption of social media platforms for advertising
6.2.2 Increasing adoption of automation tools in the retail sector
6.2.3 Drivers Impact Analysis
6.3 Opportunities
6.3.1 Integration of Artificial intelligence (AI) and Big Data Analytics in Digital Marketing
6.4 Challenges
6.4.1 Data Privacy
7 Global Marketing Automation Software Market, By Product
7.1 Overview
7.1.1 Digital Marketing
7.1.2 E-mail Marketing
7.1.3 Mobile Marketing
7.1.4 Inbound Marketing
8 Global Marketing Automation Software Market, By Application
8.1 Overview
8.1.1 SMEs
8.1.2 Large Enterprise
9 Global Marketing Automation Software Market, By Region
9.1 Introduction
9.2 North America
9.3 Europe
9.4 Asia-Pacific
9.5 Rest of the World
9.5.1 Middle East & Africa
9.5.2 Latin America
10 Competitive Landscape
10.1 Competitive Landscape
11 Company Profiles
11.1 Oracle Corporation
11.1.1 Company Overview
11.1.2 Financial Overview
11.1.3 Products/Services/Solutions Offered
11.1.4 Key Developments
11.1.5 SWOT Analysis
11.1.6 Key Strategies
11.2 IBM Corporation
11.2.1 Company Overview
11.2.2 Financial Overview
11.2.3 Products/Services/Solutions Offered
11.2.4 Key Developments
11.2.5 SWOT Analysis
11.2.6 Key Strategy
11.3 Infusionsoft Inc.
11.3.1 Company Overview
11.3.2 Products/Services/Solutions Offered
11.3.3 SWOT Analysis
11.4 SAP SE
11.4.1 Company Overview
11.4.2 Financial Overview
11.4.3 Products/Services/Solutions Offered
11.4.4 Key Developments
11.4.5 SWOT Analysis
11.4.6 Key Strategies
11.5 SAS Institute Inc
11.5.1 Company Overview
11.5.2 Financial Overview
11.5.3 Products/Services/Solutions Offered
11.5.4 Key Developments
11.5.5 SWOT Analysis
11.5.6 Key Strategy
11.6 Adobe Systems, Inc
11.6.1 Company Overview
11.6.2 Financial Overview
11.6.3 Products/Services/Solutions Offered
11.6.4 Key Developments
11.6.5 SWOT Analysis
11.6.6 Key Strategy
11.7 Hubspot Inc
11.7.1 Company Overview
11.7.2 Financial Overview
11.7.3 Products/Services/Solutions Offered
11.7.4 Key Developments
11.7.5 SWOT Analysis
11.7.6 Key Strategy
11.8 Act-On Software Inc.
11.8.1 Company Overview
11.8.2 Products/Services/Solutions Offered
11.8.3 SWOT Analysis
11.9 Salesforce.com Inc.
11.9.1 Company Overview
11.9.2 Financial Overview
11.9.3 Products/Services/Solutions Offered
11.9.4 Key Developments
11.9.5 SWOT Analysis
11.9.6 Key Strategy
11.1 Cognizant Technology Solutions Corporation.
11.10.1 Company Overview
11.10.2 Financial Overview
11.10.3 Products/Services/Solutions Offered
11.10.4 Key Developments
11.10.5 SWOT Analysis
11.10.6 Key Strategy



List of Figures



FIGURE 1 GLOBAL MARKETING AUTOMATION SOFTWARE, MARKET OUTLOOK 2013-2025 (USD MILLION)
FIGURE 2 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET: MARKET STRUCTURE
FIGURE 3 GLOBAL MARKETING AUTOMATION SOFTWARE REVENUE (USD MILLION) COMPARISON, BY REGIONS (2013 VS 2017 VS 2025)
FIGURE 4 GLOBAL MARKETING AUTOAMTION SOFTWARE, MARKET GROWTH RATE BY REGION (2014-2025)
FIGURE 5 NORTH AMERICA MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025)
FIGURE 6 EUROPE MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025)
FIGURE 7 ASIA-PACIFIC MARKETING AUTOAMTION SOFTWARE, GROWTH RATE (2018-2025)
FIGURE 8 REST OF THE WORLD MARKETING AUTOAMTION SOFTWARE, GROWTH RATE BY REGION (2018-2025)
FIGURE 9 TOP DOWN & BOTTOM UP APPROACH
FIGURE 10 PORTERS FIVE FORCES ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET
FIGURE 11 VALUE CHAIN: GLOBAL MARKETING AUTOMATION SOFTWARE MARKET
FIGURE 12 DROC ANALYSIS OF GLOBAL MARKETING AUTOMATION SOFTWARE MARKET
FIGURE 13 DRIVERS IMPACT ANALYSIS: MARKETING AUTOMATION SOFTWARE MARKET
FIGURE 14 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 15 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 16 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, 2017 VS 2017 VS 2025 (USD MILLION)
FIGURE 17 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
FIGURE 18 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 19 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 20 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
FIGURE 21 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
FIGURE 22 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 23 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 24 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
FIGURE 25 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
FIGURE 26 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 27 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 28 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
FIGURE 29 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017 VS 2025 (USD MILLION)
FIGURE 30 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 31 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 32 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY COMPANIES, 2017 (%)
FIGURE 33 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 34 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 35 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013 VS 2017 VS 2025 (USD MILLION)
FIGURE 36 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013 VS 2027 VS 2025 (USD MILLION)
FIGURE 37 BENCHMARKING OF MAJOR COMPETITORS

 

List of Tables



TABLE 1 MARKET SYNOPSIS
TABLE 2 LIST OF ASSUMPTIONS
TABLE 3 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013–2025 (USD MILLION)
TABLE 4 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2023 (USD MILLION)
TABLE 5 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY REGION, 2013–2025 (USD MILLION)
TABLE 6 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 7 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 8 NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION)
TABLE 9 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 10 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 11 EUROPE: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION)
TABLE 12 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 13 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 14 ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION)
TABLE 15 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 16 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 17 REST OF THE WORLD: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION)
TABLE 18 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 19 MIDDLE EAST & AFRICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION)
TABLE 20 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY PRODUCT, 2013-2025 (USD MILLION)
TABLE 21 LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2013–2025 (USD MILLION)