Table of Content

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 STUDY SCOPE 16
1.4 PERIODIZATION CONSIDERED 17
1.5 CURRENCY CONSIDERED 17
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Key industry insights 20
2.1.2.2 Breakdown of primary interviews 21
2.2 MARKET SIZE ESTIMATION 21
2.3 DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 24
2.5 LIMITATIONS 25

3 EXECUTIVE SUMMARY 26

4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE OPPORTUNITIES IN THE SMART HARVEST MARKET 31
4.2 SMART HARVEST MARKET, BY COMPONENT 32
4.3 NORTH AMERICA: SMART HARVEST MARKET, BY SITE OF OPERATION AND COUNTRY 33
4.4 HARVESTING ROBOTS MARKET, BY CROP TYPE 34
4.5 SMART HARVEST MARKET SHARE, BY KEY COUNTRY 35

5 MARKET OVERVIEW 36
5.1 INTRODUCTION 36
5.2 MACROECONOMIC INDICATORS 37
5.2.1 DECREASING FARM LANDHOLDING CAPACITY 37
5.2.2 EXPORT POTENTIAL OF GLOBAL MARKETS 38
5.3 MARKET DYNAMICS 39
5.3.1 DRIVERS 39
5.3.1.1 Growing farm labor issues due to higher costs and availability 39
5.3.1.2 Improving profitability in farming through the adoption of advanced technologies 40
5.3.1.3 Cost efficiency benefits offered by smart harvest systems 41
5.3.1.4 Favorable government initiatives to propel the adoption of smart harvest systems 41
5.3.2 RESTRAINTS 42
5.3.2.1 High capital costs involved in the deployment of smart harvest technologies 42
5.3.3 OPPORTUNITIES 42
5.3.3.1 High-growth opportunities for simpler harvest technologies in developing countries 42
5.3.3.2 High-growth opportunities for automated harvesting robots in developed countries 43
5.3.3.3 Integration of artificial intelligence and big data in farming 43
5.3.4 CHALLENGES 43
5.3.4.1 Collection, management, and representation of data gathered by smart harvest systems 43
5.3.4.2 Commercial deployment of smart harvest technologies is a slow and gradual process 43
5.3.4.3 Limited technical knowledge possessed by farmers toward smart harvest technologies 44
5.4 REGULATORY FRAMEWORK 44
5.4.1 REGULATORY FRAMEWORK FOR DRONES 44
5.4.1.1 Drone Regulations in India 44
5.4.1.2 US Drone Regulations 48
5.4.1.3 UK Drone Regulations 49
5.4.1.4 Other Drone Regulations 50
5.4.2 EUROPEAN UNION REGULATORY FRAMEWORK FOR ROBOTS 51
5.4.2.1 A common definition of smart autonomous robots 51
5.4.2.1.1 Terminological limits of the notions of an “autonomous robot” and a “smart robot” 52
5.4.2.2 Liability for damages caused by an autonomous robot 53

6 SMART HARVEST MARKET, BY SITE OF OPERATION 54
6.1 INTRODUCTION 55
6.2 ON-FIELD 56
6.2.1 TECHNOLOGICAL ADVANCEMENTS IN POSITIONING SYSTEMS TO DRIVE GROWTH FOR ON-FIELD APPLICATIONS 56
6.3 GREENHOUSES 58
6.3.1 SMART GREENHOUSES TO BOLSTER PROSPECTS FOR SMART HARVEST TECHNOLOGIES 58
6.4 INDOOR FARMING 59
6.4.1 SHRINKING AGRICULTURAL LAND AND TECHNOLOGICAL INNOVATIONS IN INDOOR FARMING TO AID MARKET GROWTH 59
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7 SMART HARVEST MARKET, BY CROP TYPE 61
7.1 INTRODUCTION 62
7.2 VEGETABLES 63
7.2.1 EQUIPMENT AVAILABILITY TO DRIVE GROWTH FOR SMART VEGETABLE HARVESTING 63
7.3 FRUITS 64
7.3.1 LABOR SHORTAGES AND HIGH COSTS OF MANUAL HARVESTING TO DRIVE GROWTH OF SMART HARVEST OF FRUITS 64

8 SMART HARVEST MARKET, BY COMPONENT 66
8.1 INTRODUCTION 67
8.2 HARDWARE 68
8.2.1 ADVANCEMENTS IN IMAGING SYSTEMS TO DRIVE GROWTH FOR HARDWARE COMPONENTS IN SMART HARVEST ROBOTS 68
8.3 SOFTWARE 70
8.3.1 REQUIREMENT OF OPTIMUM FUNCTIONALITY AND EFFICIENT HARDWARE INTEGRATION TO DRIVE THE GROWTH OF SOFTWARE APPLICATIONS IN SMART HARVEST SYSTEMS 70

9 SMART HARVEST MARKET, BY REGION 72
9.1 INTRODUCTION 73
9.2 NORTH AMERICA 74
9.2.1 US 77
9.2.1.1 Labor shortages and technological advancements to drive US smart harvest market 77
9.2.2 CANADA 78
9.2.2.1 Increasing greenhouses and demand for connected systems to bolster prospects in Canadian smart harvest market 78
9.2.3 MEXICO 79
9.2.3.1 Increasing exports drive growth for smart harvest technologies in Mexico 79
9.3 EUROPE 80
9.3.1 GERMANY 83
9.3.1.1 Government policies to overhaul German smart harvest market 83
9.3.2 UK 84
9.3.2.1 Skilled workforce in UK farms seeking to integrate smart harvest systems 84
9.3.3 FRANCE 84
9.3.3.1 Modernization of French farms to be the key driver for smart harvest systems in the country 84
9.3.4 ITALY 85
9.3.4.1 Demand from greenhouses to fuel market growth for smart harvest technologies in Italy 85
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9.3.5 NETHERLANDS 85
9.3.5.1 Robust agriculture industry and trade prospects drives demand for smart harvest in the Netherlands 85
9.3.6 REST OF EUROPE 86
9.4 ASIA PACIFIC 87
9.4.1 CHINA 89
9.4.1.1 Increasing population and government initiatives drive growth for smart harvest technologies in China 89
9.4.2 JAPAN 90
9.4.2.1 Sensors and robots pave the way for smart harvest growth in Japan 90
9.4.3 AUSTRALIA 91
9.4.3.1 Public-private partnerships play a key role in developing smart harvest systems in Australia 91
9.4.4 REST OF ASIA PACIFIC 92
9.5 SOUTH AMERICA 93
9.5.1 BRAZIL 94
9.5.1.1 Untapped agriculture potential in Brazil to improve prospects for smart harvest market 94
9.5.2 ARGENTINA 95
9.5.2.1 Increasing adoption of advanced farming equipment in Argentina supplements growth of smart harvest technologies. 95
9.6 REST OF SOUTH AMERICA 96
9.6.1 REST OF THE WORLD (ROW) 97
9.6.2 MIDDLE EAST 98
9.6.2.1 High-value crop farmers in the Middle East seek to integrate smart harvest technologies 98
9.6.3 AFRICA 99
9.6.3.1 Regional and international efforts seek to integrate smart harvest technologies in African agriculture industry 99

10 COMPETITIVE LANDSCAPE 100
10.1 OVERVIEW 100
10.2 COMPETITIVE LEADERSHIP MAPPING 102
10.3 PROGRESSIVE, RESPONSIVE, DYNAMIC, AND STARTING BLOCKS 103
10.3.1 PROGRESSIVE COMPANIES 103
10.3.2 RESPONSIVE COMPANIES 103
10.3.3 DYNAMIC COMPANIES 103
10.3.4 STARTING BLOCKS 103
10.4 COMPETITIVE SCENARIO & TRENDS 103
10.4.1 NEW PRODUCT DEVELOPMENT AND LAUNCHES 103
10.4.2 DIVESTMENT 104
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11 COMPANY PROFILES 105
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
11.1 DEERE & COMPANY 105
11.2 ROBERT BOSCH GMBH 108
11.3 PANASONIC CORPORATION 110
11.4 ENERGID TECHNOLOGIES CORPORATION 113
11.5 SMART HARVEST LTD. 115
11.6 HARVEST AUTOMATION 117
11.7 DOGTOOTH TECHNOLOGIES 118
11.8 AVL MOTION B.V. 119
11.9 ABUNDANT ROBOTICS 120
11.10 IRON OX 121
11.11 FFROBOTICS 122
11.12 VISION ROBOTICS CORPORATION 123
11.13 METOMOTION 124
11.14 AGROBOT 125
11.15 HARVEST CROO 126
11.16 ROOT AI 127
11.17 KEY INNOVATORS 128
11.17.1 EXABIT SYSTEMS PVT. LTD. 128
11.17.2 CERESCON B.V. 128
11.17.3 OCTINION BVBA 128
11.17.4 KMS PROJECTS LTD. 128
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
12 APPENDIX 129
12.1 KNOWLEDGE STORE: MARKETSANDMARKETS? SUBSCRIPTION PORTAL 132
12.2 AVAILABLE CUSTOMIZATIONS 134
12.3 RELATED REPORTS 135
12.4 AUTHOR DETAILS 136



List of Figures



FIGURE 1 SMART HARVEST: MARKET SEGMENTATION 16
FIGURE 2 REGIONAL SEGMENTATION 16
FIGURE 3 SMART HARVEST MARKET: RESEARCH DESIGN 19
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION AND REGION 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 7 DATA TRIANGULATION METHODOLOGY 23
FIGURE 8 SMART HARVEST MARKET SIZE, BY COMPONENT, 2018 VS. 2023 (USD MILLION) 27
FIGURE 9 SMART HARVEST MARKET SIZE, BY SITE OF OPERATION 2018 VS. 2023 (USD MILLION) 28
FIGURE 10 HARVESTING ROBOTS MARKET SIZE, BY CROP TYPE 2018 VS. 2023 (USD MILLION) 29
FIGURE 11 SMART HARVEST MARKET: REGIONAL SNAPSHOT 30
FIGURE 12 SMART HARVEST MARKET IS DRIVEN BY THE INCREASING ADOPTION OF NEW TECHNOLOGIES IN FARMING FOR MAXIMUM PROFITABILITY AND PRODUCTION 31
FIGURE 13 HARDWARE SEGMENT IS PROJECTED TO DOMINATE THE MARKET THROUGH 2023 32
FIGURE 14 ON-FIELD SEGMENT ACCOUNTED FOR A SIGNIFICANT MARKET SHARE IN
NORTH AMERICA IN 2017 33
FIGURE 15 FRUITS SEGMENT DOMINATED THE HARVESTING ROBOTS MARKET IN 2017 34
FIGURE 16 US, JAPAN, AND GERMANY: IMPORTANT MARKETS FOR SMART HARVEST, 2017 35
FIGURE 17 SMART FARM PROCESS FLOW 36
FIGURE 18 GLOBAL LAND AREA ADOPTED FOR AGRICULTURAL ACTIVITIES (%), 2000–2015 37
FIGURE 19 MARKET DYNAMICS: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 39
FIGURE 20 GLOBAL POPULATION GROWTH PROJECTION TILL 2100 40
FIGURE 21 GLOBAL ROBOT DENSITY, 2003–2015 41
FIGURE 22 GLOBAL PRODUCTION OF FRUITS AND VEGETABLES, 2011–2013 (MMT) 62
FIGURE 23 US: APPLE PRODUCTION TREND , 2014–2016 (MMT) 64
FIGURE 24 CHINA TO WITNESS THE FASTEST GROWTH IN THE SMART HARVEST MARKET, 2018-2023 73
FIGURE 25 NORTH AMERICA: MARKET SNAPSHOT, 2017 75
FIGURE 26 SHARE OF LABOR SHORTAGES IN US FARMS, 2017 77
FIGURE 27 EUROPE: MARKET SNAPSHOT, 2017 81
FIGURE 28 ASIA PACIFIC: MARKET SNAPSHOT, 2017 87
FIGURE 29 KEY DEVELOPMENTS OF THE LEADING PLAYERS IN THE SMART HARVEST MARKET FOR 2016-2018 101
FIGURE 30 SMART HARVEST MARKET: COMPETITIVE LEADERSHIP MAPPING, 2018 102
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FIGURE 31 DEERE & COMPANY: COMPANY SNAPSHOT 105
FIGURE 32 DEERE & COMPANY: SWOT ANALYSIS 106
FIGURE 33 ROBERT BOSCH GMBH: COMPANY SNAPSHOT 108
FIGURE 34 ROBERT BOSCH GMBH: SWOT ANALYSIS 109
FIGURE 35 PANASONIC CORPORATION: COMPANY SNAPSHOT 110
FIGURE 36 PANASONIC CORPORATION: SWOT ANALYSIS 111
FIGURE 37 ENERGID TECHNOLOGIES CORPORATION: SWOT ANALYSIS 114
FIGURE 38 SMART HARVEST: SWOT ANALYSIS 116

 

List of Tables



TABLE 1 USD EXCHANGE RATE, 2014–2017 18
TABLE 2 GLOBAL PRODUCTION OF FRUITS & VEGETABLES, 2011–2013 (MILLION MT) 38
TABLE 3 RULES AND GUIDELINES BY THE FAA FOR THE OPERATION OF DRONES IN THE US 48
TABLE 4 RULES AND GUIDELINES BY THE CAA (UK) FOR THE OPERATION OF DRONES 49
TABLE 5 RULES AND GUIDELINES FOR THE OPERATION OF DRONES IN OTHER COUNTRIES 50
TABLE 6 SMART HARVEST MARKET SIZE, BY SITE OF OPERATION 2016–2023 (USD MILLION) 55
TABLE 7 US: NUMBER OF FARMHOLDERS, BY FARM SIZE, 2017 (ACRE) 56
TABLE 8 SMART HARVEST MARKET SIZE IN ON-FIELD FARMING, BY COMPONENT 2016–2023 (USD MILLION) 57
TABLE 9 SMART HARVEST MARKET SIZE IN ON-FIELD FARMING, BY REGION 2016–2023 (USD MILLION) 57
TABLE 10 CANADA: GREENHOUSE INDUSTRY, 2015 58
TABLE 11 SMART HARVEST MARKET SIZE IN GREENHOUSES, BY COMPONENT 2016–2023 (USD MILLION) 58
TABLE 12 SMART HARVEST MARKET SIZE IN GREENHOUSES, BY REGION 2016–2023 (USD MILLION) 59
TABLE 13 SMART HARVEST MARKET SIZE IN INDOOR FARMING, BY COMPONENT 2016–2023 (USD MILLION) 60
TABLE 14 SMART HARVEST MARKET SIZE IN INDOOR FARMING, BY REGION 2016–2023 (USD MILLION) 60
TABLE 15 HARVESTING ROBOTS MARKET, BY CROP TYPE, 2016–2023 (USD MILLION) 62
TABLE 16 HARVESTING ROBOTS MARKET SIZE IN VEGETABLE CULTIVATION, BY REGION, 2016–2023 (USD MILLION) 63
TABLE 17 HARVESTING ROBOTS MARKET SIZE IN FRUIT CULTIVATION, BY REGION 2016–2023 (USD MILLION) 65
TABLE 18 SMART HARVEST MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 67
TABLE 19 COMPONENT: SMART HARVEST MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 68
TABLE 20 HARDWARE: SMART HARVEST MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 68
TABLE 21 HARDWARE: SMART HARVEST MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 69
TABLE 22 SOFTWARE: SMART HARVEST MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 71
TABLE 23 SMART HARVEST MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 74
TABLE 24 NORTH AMERICA: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 75
TABLE 25 NORTH AMERICA: SMART HARVEST MARKET SIZE, BY SITE OF OPERATION 2016-2023 (USD MILLION) 76
TABLE 26 NORTH AMERICA: HARVESTING ROBOTS MARKET SIZE, BY CROP TYPE 2016-2023 (USD MILLION) 76
TABLE 27 NORTH AMERICA: SMART HARVEST MARKET SIZE, BY COUNTRY 2016-2023 (USD MILLION) 76
TABLE 28 US: SMART HARVEST MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 77
TABLE 29 CANADA: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 78
TABLE 30 MEXICO: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 79
TABLE 31 EUROPE: SMART HARVEST MARKET SIZE, BY COUNTRY 2016-2023 (USD MILLION) 82
TABLE 32 EUROPE: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 82
TABLE 33 EUROPE: SMART HARVEST MARKET SIZE, BY SITE OF OPERATION 2016-2023 (USD MILLION) 82
TABLE 34 EUROPE: HARVESTING ROBOTS MARKET SIZE, BY CROP TYPE 2016-2023 (USD MILLION) 83
TABLE 35 GERMANY: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 83
TABLE 36 UK: SMART HARVEST MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 84
TABLE 37 FRANCE: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 85
TABLE 38 ITALY: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 85
TABLE 39 NETHERLANDS: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 86
TABLE 40 REST OF EUROPE: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 86
TABLE 41 ASIA PACIFIC: SMART HARVEST MARKET SIZE, BY COUNTRY 2016-2023 (USD MILLION) 88
TABLE 42 ASIA PACIFIC: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 88
TABLE 43 ASIA PACIFIC: SMART HARVEST MARKET SIZE, BY SITE OF OPERATION 2016-2023 (USD MILLION) 88
TABLE 44 ASIA PACIFIC: HARVESTING ROBOTS MARKET SIZE, BY CROP TYPE 2016-2023 (USD MILLION) 89
TABLE 45 CHINA: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 90
TABLE 46 JAPAN: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 90
TABLE 47 AUSTRALIA: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 91
TABLE 48 REST OF ASIA PACIFIC: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 92
TABLE 49 SOUTH AMERICA: SMART HARVEST MARKET SIZE, BY COUNTRY 2016-2023 (USD MILLION) 93
TABLE 50 SOUTH AMERICA: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 93
TABLE 51 SOUTH AMERICA: SMART HARVEST MARKET SIZE, BY SITE OF OPERATION 2016-2023 (USD MILLION) 94
TABLE 52 SOUTH AMERICA: HARVESTING ROBOTS MARKET SIZE, BY CROP TYPE 2016-2023 (USD MILLION) 94
TABLE 53 BRAZIL: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 95
TABLE 54 ARGENTINA: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 95
TABLE 55 REST OF SOUTH AMERICA: SMART HARVEST MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION) 96
TABLE 56 ROW: SMART HARVEST MARKET SIZE, BY REGION, 2016-2023 (USD MILLION) 97
TABLE 57 ROW: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 97
TABLE 58 ROW: SMART HARVEST MARKET SIZE, BY SITE OF OPERATION 2016-2023 (USD MILLION) 98
TABLE 59 ROW: HARVESTING ROBOTS MARKET SIZE, BY CROP TYPE 2016-2023 (USD MILLION) 98
TABLE 60 MIDDLE EAST: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 99
TABLE 61 AFRICA: SMART HARVEST MARKET SIZE, BY COMPONENT 2016-2023 (USD MILLION) 99
TABLE 62 NEW PRODUCT DEVELOPMENT AND LAUNCHES, 2017-2018 104
TABLE 63 DIVESTMENT, 2016 104