Table of Content

1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 17
1.3.1 MARKET SEGMENTATION 18
1.3.2 REGIONS COVERED 18
1.4 YEARS CONSIDERED FOR THE STUDY 19
1.5 CURRENCY CONSIDERED 19
1.6 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Breakup of primary profiles 22
2.1.2.2 Key industry insights 23
2.2 MARKET BREAKUP AND DATA TRIANGULATION 24
2.3 MARKET SIZE ESTIMATION 24
2.3.1 TOP-DOWN APPROACH 25
2.3.2 BOTTOM-UP APPROACH 25
2.4 MARKET FORECAST 26
2.5 ASSUMPTIONS FOR THE STUDY 27
2.6 LIMITATIONS OF THE STUDY 28

3 EXECUTIVE SUMMARY 29

4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE OPPORTUNITIES IN THE MARKETING ATTRIBUTION SOFTWARE MARKET 32
4.2 MARKETING ATTRIBUTION SOFTWARE MARKET IN NORTH AMERICA, BY VERTICAL AND COUNTRY 33
4.3 MARKETING ATTRIBUTION SOFTWARE MARKET: MAJOR COUNTRIES 34
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5 MARKET OVERVIEW AND INDUSTRY TRENDS 35
5.1 INTRODUCTION 35
5.2 MARKET DYNAMICS 35
5.2.1 DRIVERS 36
5.2.1.1 Rising need to optimize the marketing spend 36
5.2.1.2 Effective tracking of customer behavior for targeted marketing activities 37
5.2.2 RESTRAINTS 37
5.2.2.1 Data privacy and protection of personal data critical to marketing attribution software adoption 37
5.2.3 OPPORTUNITIES 37
5.2.3.1 Growing adoption of AI and big data analytics in marketing activities 37
5.2.3.2 Increasing number of marketing channels to reach the end customers 38
5.2.4 CHALLENGES 39
5.2.4.1 Selection of a relevant attribution model and vendor 39
5.2.4.2 Integrating marketing attribution software with other business applications 39
5.3 INDUSTRY TRENDS 39
5.3.1 USE CASE 1: ADOBE 39
5.3.2 USE CASE 2: SAP 40
5.3.3 USE CASE 3: CAKE & ACCELERIZE 40
5.4 ATTRIBUTION MODELS 41
5.4.1 FIRST TOUCH ATTRIBUTION 41
5.4.2 LAST TOUCH ATTRIBUTION 41
5.4.3 LINEAR ATTRIBUTION 41
5.4.4 TIME DECAY ATTRIBUTION 41
5.4.5 U-SHAPED (POSITION-BASED) ATTRIBUTION 42
5.4.6 W-SHAPED ATTRIBUTION 42
5.4.7 PROBABILISTIC OR ALGORITHMIC ATTRIBUTION 42

6 MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT 43
6.1 INTRODUCTION 44
6.2 SOLUTION 45
6.2.1 GROWING NEED TO EFFECTIVELY TRACK CUSTOMER BEHAVIOR FOR TARGETED MARKETING ACTIVITIES LIKELY TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES 45
6.3 SERVICES 45
6.3.1 INTEGRATION AND IMPLEMENTATION SERVICES 47
6.3.1.1 Increased need among enterprises to adopt automated marketing solutions for measuring impact of existing marketing campaigns and optimizing marketing spend likely to drive the adoption of integration and implementation services 47
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6.3.2 ADVISORY SERVICES 48
6.3.2.1 Growing need to adopt the right marketing attribution model for effective marketing activities likely to propel the adoption of advisory services among enterprises 48
6.3.3 SUPPORT AND MAINTENANCE 49
6.3.3.1 Focus on upgrading existing technology with the pace of technological advancements to drive the growth of support and maintenance services 49

7 MARKETING ATTRIBUTION SOFTWARE MARKET, BY ATTRIBUTION TYPE 50
7.1 INTRODUCTION 51
7.2 SINGLE-SOURCE ATTRIBUTION 52
7.2.1 GROWING NEED TO IDENTIFY EFFECTIVE DIGITAL CHANNEL FOR MARKETING ACTIVITIES LIKELY TO PROPEL THE GROWTH OF SINGLE-SOURCE ATTRIBUTION TYPE IN THE MARKETING ATTRIBUTION SOFTWARE MARKET 52
7.3 MULTI-SOURCE ATTRIBUTION 53
7.3.1 INCREASED NEED TO IDENTIFY MULTIPLE DIGITAL CHANNELS FOR IMPROVED LEAD CONVERSION LIKELY TO DRIVE ADOPTION OF MULTI-SOURCE ATTRIBUTION TYPE IN THE MARKETING ATTRIBUTION SOFTWARE MARKET 53
7.4 PROBABILISTIC OR ALGORITHMIC ATTRIBUTION 54
7.4.1 PRECISE IDENTIFICATION OF DIFFERENT DIGITAL CHANNELS FOLLOWING COMPLEX CUSTOMER BUYING BEHAVIOR TO PROPEL THE ADOPTION OF PROBABILISTIC OR ALGORITHMIC ATTRIBUTION MODEL 54

8 MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT TYPE 55
8.1 INTRODUCTION 56
8.2 ON-PREMISES 57
8.2.1 SECURITY CONCERNS AMONG ENTERPRISES TO DRIVE THE ADOPTION OF THE ON-PREMISES DEPLOYMENT TYPE 57
8.3 CLOUD 58
8.3.1 SCALABILITY AND COST-EFFECTIVENESS OF CLOUD-BASED MARKETING ATTRIBUTION SOLUTIONS TO DRIVE ITS ADOPTION 58

9 MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE 59
9.1 INTRODUCTION 60
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES 61
9.2.1 NEED FOR COST-EFFECTIVE SOLUTIONS OFFERING HIGH SCALABILITY AND ENHANCED SYSTEM PERFORMANCE TO DRIVE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG SMES 61
9.3 LARGE ENTERPRISES 62
9.3.1 NEED FOR COMPETITIVE EDGE IN THE MARKET LIKELY TO DRIVE THE MARKETING ATTRIBUTION MARKET AMONG LARGE ENTERPRISES 62
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10 MARKETING ATTRIBUTION SOFTWARE MARKET, BY VERTICAL 63
10.1 INTRODUCTION 64
10.2 RETAIL 65
10.2.1 HEAVY INTERNET PENETRATION ACROSS REGIONS AND CUSTOMER RELIANCE ON ONLINE PLATFORMS TO FUEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES IN THE RETAIL VERTICAL 65
10.3 FMCG AND CONSUMER PACKAGED GOODS 66
10.3.1 INCREASED USE OF DIGITAL PLATFORMS BY CUSTOMERS TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES IN THE ARENA OF FMCG AND CPG 66
10.4 COMPUTING PRODUCTS AND CONSUMER ELECTRONICS 67
10.4.1 HIGH COMPETITION AND DYNAMIC CUSTOMER REQUIREMENTS DURING PURCHASE OF GOODS LIKELY TO PROPEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES FOR EFFECTIVE TARGET MARKETING AND MARKETING SPEND OPTIMIZATION 67
10.5 TELECOM AND IT 68
10.5.1 SIGNIFICANT INCREASE IN INTERNET PENETRATION, DYNAMIC CUSTOMER NEEDS, AND FIERCE COMPETITION LIKELY TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG TELCOS AND IT COMPANIES 68
10.6 BANKING, FINANCIAL SERVICES, AND INSURANCE 69
10.6.1 AGGRESSIVE SHIFT OF BFSI ENTERPRISES TO DIGITAL MODE FOR ENHANCED CUSTOMER EXPERIENCE AND EASE OF BUSINESS ALONG WITH FIERCE COMPETITION TO PROPEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS 69
10.7 MEDIA AND ENTERTAINMENT 70
10.7.1 INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE AND EFFECTIVELY MEASURE EFFECTIVE MARKETING CHANNELS TO DRIVE MARKETING ATTRIBUTION SOFTWARE MARKET 70
10.8 HEALTHCARE 71
10.8.1 NEED TO OPTIMIZE MARKETING SPENDS AND IDENTIFY EFFECTIVE DIGITAL CHANNELS FOR MARKETING ACTIVITIES TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES 71
10.9 TRAVEL AND HOSPITALITY 72
10.9.1 NEED TO HAVE COMPETITIVE ADVANTAGE AND EFFECTIVELY CARRY OUT MARKETING CAMPAIGNS AMONG ENTERPRISES LIKELY TO DRIVE GROWTH IN THE MARKETING ATTRIBUTION SOFTWARE MARKET 72
10.10 OTHERS 73

11 MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION 74
11.1 INTRODUCTION 75
11.2 NORTH AMERICA 77
11.2.1 UNITED STATES 81
11.2.1.1 Increasing digital channel effectiveness is driving the marketing attribution market in the US 81
11.2.2 CANADA 81
11.2.2.1 Need for measuring and analyzing the marketing performance to increase the adoption of marketing attribution solutions among organizations in Canada 81
11.3 EUROPE 81
11.3.1 UNITED KINGDOM 85
11.3.1.1 Growing need to analyze the performance metrics of marketing campaigns to drive the adoption of marketing attribution solutions 85
11.3.2 GERMANY 85
11.3.2.1 Increased need for multi-channel marketing and rise of data volume in the arena of marketing to propel the growth of the marketing attribution software market 85
11.3.3 FRANCE 85
11.3.3.1 Increased awareness among enterprises to understand how digital channels work together to drive the growth of marketing attribution software market 85
11.3.4 REST OF EUROPE 85
11.4 ASIA PACIFIC 86
11.4.1 AUSTRALIA AND NEW ZEALAND 90
11.4.1.1 Need to effectively analyze the complex marketing data is likely to fuel the adoption of marketing attribution solutions 90
11.4.2 CHINA 90
11.4.2.1 Demand for consistent data-driven marketing solutions among clients to drive the marketing attribution market 90
11.4.3 INDIA 90
11.4.3.1 Increased awareness among enterprises to smoothen their marketing activities propelling the adoption of marketing attribution solutions 90
11.4.4 REST OF ASIA PACIFIC 90
11.5 MIDDLE EAST AND AFRICA 91
11.5.1 KINGDOM OF SAUDI ARABIA 94
11.5.1.1 Increased need to quantify the relative impact of marketing revenue to propel the marketing attribution software market in KSA 94
11.5.2 UNITED ARAB EMIRATES 94
11.5.2.1 On-the-go marketing fostered by mobile gadgets across different marketing channels to boost the need to adopt marketing attribution solutions among enterprises in the UAE 94
11.5.3 SOUTH AFRICA 94
11.5.3.1 Increasing pressure on marketing teams to improve RoI on marketing spends to boost the adoption of marketing attribution solutions in South Africa 94
11.5.4 REST OF MIDDLE EAST AND AFRICA 94
11.6 LATIN AMERICA 95
11.6.1 BRAZIL 98
11.6.1.1 Need to attribute cross-device measurement among enterprises for smart spending and high returns to boost the growth of the marketing attribution software market 98
11.6.2 MEXICO 98
11.6.2.1 Improving customer experience throughout the buying journey and identifying effective marketing channels to propel the adoption of marketing attribution solutions 98
11.6.3 REST OF LATIN AMERICA 98

12 COMPETITIVE LANDSCAPE 99
12.1 OVERVIEW 99
12.2 COMPETITIVE SCENARIO 101
12.2.1 PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS 102
12.2.2 BUSINESS EXPANSIONS 104
12.2.3 ACQUISITIONS 105
12.2.4 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 106

13 COMPANY PROFILES 107
(Business Overview, Products, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.1 ADOBE 107
13.2 ORACLE 110
13.3 GOOGLE 113
13.4 SAP 116
13.5 VISUAL IQ 119
13.6 ANALYTIC PARTNERS 122
13.7 ATTRIBUTION 123
13.8 CALIBERMIND 124
13.9 ENGAGIO 125
13.10 FOSPHA 127
13.11 IRI 129
13.12 LEADSRX 131
13.13 LEANDATA 133
13.14 MARKETING ATTRIBUTION 135
13.15 MERKLE 136
13.16 NEUSTAR 138
13.17 OPTIMINE 140
13.18 ROCKERBOX 141
13.19 SINGULAR 142
13.20 WIZALY 144
*Details on Business Overview, Products, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 APPENDIX 145
14.1 DISCUSSION GUIDE 145
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 150
14.3 AVAILABLE CUSTOMIZATIONS 152
14.4 RELATED REPORTS 152
14.5 AUTHOR DETAILS 153



List of Figures



FIGURE 1 MARKETING ATTRIBUTION SOFTWARE MARKET: RESEARCH DESIGN 21
FIGURE 2 BREAKUP OF PRIMARY PARTICIPANTS’ PROFILES: BY COMPANY DESIGNATION, AND REGION 22
FIGURE 3 MARKETING ATTRIBUTION SOFTWARE MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES 25
FIGURE 4 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 30
FIGURE 5 MULTI-SOURCE ATTRIBUTION SEGMENT TO HOLD THE HIGHEST
MARKET SHARE IN 2018 31
FIGURE 6 SUPPORT AND MAINTENANCE SERVICES SEGMENT TO ACCOUNT FOR THE HIGHEST SHARE IN 2018 31
FIGURE 7 INCREASING NEED TO JUSTIFY MARKETING SPEND TO DRIVE THE MARKETING ATTRIBUTION SOFTWARE MARKET DURING THE FORECAST PERIOD 32
FIGURE 8 TELECOM AND IT VERTICAL, AND UNITED STATES TO DOMINATE THE NORTH AMERICAN MARKETING ATTRIBUTION SOFTWARE MARKET IN 2018 33
FIGURE 9 INDIA TO GROW AT THE HIGHEST CAGR IN THE MARKETING ATTRIBUTION SOFTWARE MARKET DURING THE FORECAST PERIOD 34
FIGURE 10 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING ATTRIBUTION SOFTWARE MARKET 36
FIGURE 11 MOST WIDELY USED CHANNELS FOR DIGITAL MARKETING 38
FIGURE 12 PERCENTAGE OF ADVERTISING SPEND ALLOCATED TO VARIOUS CHANNELS 38
FIGURE 13 SERVICES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE
FORECAST PERIOD 44
FIGURE 14 MULTI-SOURCE ATTRIBUTION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 51
FIGURE 15 CLOUD DEPLOYMENT TYPE TO GROW AT A HIGHER CAGR DURING THE
FORECAST PERIOD 56
FIGURE 16 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 60
FIGURE 17 RETAIL VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE
FORECAST PERIOD 64
FIGURE 18 NORTH AMERICA TO HOLD THE HIGHEST SHARE IN 2018 75
FIGURE 19 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 76
FIGURE 20 NORTH AMERICA: MARKET SNAPSHOT 77
FIGURE 21 ASIA PACIFIC: MARKET SNAPSHOT 86
FIGURE 22 KEY DEVELOPMENTS IN THE MARKETING ATTRIBUTION SOFTWARE MARKET, 2016–2018 100
FIGURE 23 MARKET EVALUATION FRAMEWORK 101
FIGURE 24 ADOBE: COMPANY SNAPSHOT 107
FIGURE 25 SWOT ANALYSIS: ADOBE 109
FIGURE 26 ORACLE: COMPANY SNAPSHOT 110
FIGURE 27 SWOT ANALYSIS: ORACLE 112
FIGURE 28 GOOGLE: COMPANY SNAPSHOT 113
FIGURE 29 SWOT ANALYSIS: GOOGLE 115
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FIGURE 30 SAP: COMPANY SNAPSHOT 116
FIGURE 31 SWOT ANALYSIS: SAP 118
FIGURE 32 SWOT ANALYSIS: VISUAL IQ 120

 

List of Tables



TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 19
TABLE 2 FACTOR ANALYSIS 26
TABLE 3 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 44
TABLE 4 SOLUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 45
TABLE 5 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICES 2016–2023 (USD MILLION) 46
TABLE 6 SERVICES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 46
TABLE 7 INTEGRATION AND IMPLEMENTATION SERVICES MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 47
TABLE 8 ADVISORY SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 48
TABLE 9 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 49
TABLE 10 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD BILLION) 51
TABLE 11 SINGLE-SOURCE ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 52
TABLE 12 MULTI-SOURCE ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD BILLION) 53
TABLE 13 PROBABILISTIC OR ALGORITHMIC ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD BILLION) 54
TABLE 14 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 56
TABLE 15 ON-PREMISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 57
TABLE 16 CLOUD: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 58
TABLE 17 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 60
TABLE 18 SMALL AND MEDIUM SIZED ENTERPRISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 61
TABLE 19 LARGE ENTERPRISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 62
TABLE 20 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 65
TABLE 21 RETAIL: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 66
TABLE 22 FMCG AND CONSUMER PACKAGED GOODS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 66
TABLE 23 COMPUTING PRODUCTS AND CONSUMER ELECTRONICS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 67
TABLE 24 TELECOM AND IT: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 68
TABLE 25 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 69
TABLE 26 MEDIA AND ENTERTAINMENT: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 70
TABLE 27 HEALTHCARE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 71
TABLE 28 TRAVEL AND HOSPITALITY: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 72
TABLE 29 OTHERS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 73
TABLE 30 MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 76
TABLE 31 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY COMPONENT, 2016–2023 (USD MILLION) 78
TABLE 32 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY SERVICE TYPE, 2016–2023 (USD MILLION) 78
TABLE 33 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION) 78
TABLE 34 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 79
TABLE 35 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 79
TABLE 36 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY VERTICAL, 2016–2023 (USD MILLION) 80
TABLE 37 NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY COUNTRY, 2016–2023 (USD MILLION) 80
TABLE 38 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 82
TABLE 39 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION) 82
TABLE 40 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION) 82
TABLE 41 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 83
TABLE 42 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 83
TABLE 43 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 84
TABLE 44 EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 84
TABLE 45 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY COMPONENT, 2016–2023 (USD MILLION) 87
TABLE 46 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY SERVICE TYPE, 2016–2023 (USD MILLION) 87
TABLE 47 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION) 87
TABLE 48 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 88
TABLE 49 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 88
TABLE 50 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY VERTICAL, 2016–2023 (USD MILLION) 89
TABLE 51 ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY COUNTRY, 2016–2023 (USD MILLION) 89
TABLE 52 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 91
TABLE 53 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION) 91
TABLE 54 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION) 92
TABLE 55 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 92
TABLE 56 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 92
TABLE 57 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 93
TABLE 58 MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 93
TABLE 59 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY COMPONENT, 2016–2023 (USD MILLION) 95
TABLE 60 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION) 95
TABLE 61 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY ATTRIBUTION TYPE, 2016–2023 (USD MILLION) 96
TABLE 62 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY DEPLOYMENT TYPE, 2016–2023 (USD MILLION) 96
TABLE 63 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 96
TABLE 64 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY VERTICAL, 2016–2023 (USD MILLION) 97
TABLE 65 LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE BY COUNTRY, 2016–2023 (USD MILLION) 97
TABLE 66 PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS, 2018 102
TABLE 67 BUSINESS EXPANSIONS, 2017–2018 104
TABLE 68 ACQUISITIONS, 2017–2018 105
TABLE 69 PARTNERSHIPS, AGREEMENTS, COLLABORATIONS, 2018 106