List of Figures

FIGURE 1 MARKETING CLOUD PLATFORM MARKET: RESEARCH DESIGN 21
FIGURE 2 MARKETING CLOUD PLATFORM MARKET: BOTTOM-UP APPROACH 25
FIGURE 3 MARKETING CLOUD PLATFORM MARKET: TOP-DOWN APPROACH 26
FIGURE 4 MARKETING CLOUD PLATFORM MARKET SIZE, 2016–2023 30
FIGURE 5 MARKETING CLOUD PLATFORM MARKET, BY REGION 30
FIGURE 6 GROWING ADOPTION OF CONTENT MARKETING SOFTWARE FOR PERSONALIZED MARKETING AND CUSTOMER ENGAGEMENT TO DRIVE THE MARKET GROWTH DURING THE FORECAST PERIOD 32
FIGURE 7 ADVERTISING MARKETING FUNCTION AND THE UNITED STATES ACCOUNTED
FOR THE LARGEST SHARES IN NORTH AMERICA IN 2017 33
FIGURE 8 INDIA TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 34
FIGURE 9 MARKETING CLOUD PLATFORM WORKFLOW 35
FIGURE 10 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING
CLOUD MARKET 38
FIGURE 11 SOCIAL MEDIA ADVERTISING: MONTHLY USER STATISTICS 39
FIGURE 12 SMART MOBILES DEVICES: DIGITAL SNAPSHOT, 2017 40
FIGURE 13 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 45
FIGURE 14 SALES CHANNEL SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 55
FIGURE 15 PUBLIC CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 61
FIGURE 16 MEDIA, ENTERTAINMENT, AND GAMING VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 65
FIGURE 17 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 75
FIGURE 18 INDIA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 76
FIGURE 19 NORTH AMERICA: MARKET SNAPSHOT 77
FIGURE 20 ASIA PACIFIC: MARKET SNAPSHOT 86
FIGURE 21 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE MARKETING CLOUD PLATFORM MARKET DURING 2015–2018 99
FIGURE 22 MARKET EVALUATION FRAMEWORK 100
FIGURE 23 ADOBE: COMPANY SNAPSHOT 107
FIGURE 24 SWOT ANALYSIS: ADOBE 109
FIGURE 25 ORACLE: COMPANY SNAPSHOT 111
FIGURE 26 SWOT ANALYSIS: ORACLE 113
FIGURE 27 SALESFORCE: COMPANY SNAPSHOT 115
FIGURE 28 SWOT ANALYSIS: SALESFORCE 117
FIGURE 29 IBM: COMPANY SNAPSHOT 118
FIGURE 30 SWOT ANALYSIS: IBM 120
FIGURE 31 SAP: COMPANY SNAPSHOT 121
FIGURE 32 SWOT ANALYSIS: SAP 123
FIGURE 33 PEGASYSTEMS: COMPANY SNAPSHOT 126
FIGURE 34 FICO: COMPANY SNAPSHOT 128
FIGURE 35 HUBSPOT: COMPANY SNAPSHOT 130
FIGURE 36 SAS: COMPANY SNAPSHOT 132
FIGURE 37 SWOT ANALYSIS: SAS 133
FIGURE 38 ORACLE: COMPANY SNAPSHOT 134
FIGURE 39 SWOT ANALYSIS: ORACLE 136
FIGURE 40 NIELSEN: COMPANY SNAPSHOT 140
FIGURE 41 CISION: COMPANY SNAPSHOT 143

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List of Tables

TABLE 1 MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 45
TABLE 2 PLATFORM: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 46
TABLE 3 SERVICES: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 47
TABLE 4 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 48
TABLE 5 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 48
TABLE 6 CONSULTING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 49
TABLE 7 SYSTEM INTEGRATION AND DEPLOYMENT MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 49
TABLE 8 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 50
TABLE 9 MANAGED SERVICES MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 51
TABLE 10 MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION 2016–2023 (USD MILLION) 55
TABLE 11 ADVERTISING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 56
TABLE 12 BRANDING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 57
TABLE 13 DESIGNING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 57
TABLE 14 SALES CHANNEL: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 58
TABLE 15 COMMUNICATIONS: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 59
TABLE 16 CUSTOMER SUPPORT: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 59
TABLE 17 MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE 2016–2023 (USD MILLION) 61
TABLE 18 PUBLIC CLOUD: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 62
TABLE 19 PRIVATE CLOUD: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 63
TABLE 20 MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 65
TABLE 21 RETAIL AND ECOMMERCE: MARKETING CLOUD PLATFORM MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 66
TABLE 22 TRAVEL AND HOSPITALITY: MARKETING CLOUD PLATFORM MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 67
TABLE 23 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 68
TABLE 24 IT AND TELECOM: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 69
TABLE 25 MEDIA, ENTERTAINMENT, AND GAMING: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 70
TABLE 26 HEALTHCARE AND LIFE SCIENCES: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 71
TABLE 27 EDUCATION: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 72
TABLE 28 OTHERS: MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 73
TABLE 29 MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 75
TABLE 30 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 77
TABLE 31 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION) 78
TABLE 32 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION) 78
TABLE 33 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION) 78
TABLE 34 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 79
TABLE 35 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 79
TABLE 36 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 80
TABLE 37 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 81
TABLE 38 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES 2016–2023 (USD MILLION) 81
TABLE 39 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION) 82
TABLE 40 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 82
TABLE 41 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION) 83
TABLE 42 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 83
TABLE 43 EUROPE: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 84
TABLE 44 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 86
TABLE 45 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES 2016–2023 (USD MILLION) 87
TABLE 46 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION) 87
TABLE 47 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 87
TABLE 48 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION) 88
TABLE 49 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 88
TABLE 50 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 89
TABLE 51 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE BY TYPE, 2016–2023 (USD MILLION) 91
TABLE 52 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE BY SERVICES, 2016–2023 (USD MILLION) 91
TABLE 53 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION) 91
TABLE 54 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 92
TABLE 55 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE BY MARKETING FUNCTION, 2016–2023 (USD MILLION) 92
TABLE 56 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE BY VERTICAL, 2016–2023 (USD MILLION) 93
TABLE 57 MIDDLE EAST AND AFRICA: MARKETING CLOUD PLATFORM MARKET SIZE BY COUNTRY, 2016–2023 (USD MILLION) 93
TABLE 58 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 95
TABLE 59 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY SERVICES, 2016–2023 (USD MILLION) 95
TABLE 60 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICES, 2016–2023 (USD MILLION) 95
TABLE 61 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION) 96
TABLE 62 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION) 96
TABLE 63 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 97
TABLE 64 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 97
TABLE 65 MARKET RANKING, 2018 100
TABLE 66 NEW SERVICE/PRODUCT LAUNCHES, 2016–2018 101
TABLE 67 BUSINESS EXPANSIONS, 2016–2018 102
TABLE 68 MERGERS AND ACQUISITIONS, 2016–2018 103
TABLE 69 AGREEMENTS, COLLABORATIONS, AND PARTNERSHIPS, 2016–2018 104